3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook
Retail TouchPoints
MARCH 9, 2021
These livestreams can be for a specific campaign period to celebrate a new product launch, or be an integral part of a brand’s digital marketing strategy. Both globally known and micro-influencers have made product unboxings, tutorials and “ask me anything” sessions a core part of their content plans.
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