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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

These livestreams can be for a specific campaign period to celebrate a new product launch, or be an integral part of a brand’s digital marketing strategy. Both globally known and micro-influencers have made product unboxings, tutorials and “ask me anything” sessions a core part of their content plans.

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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Global social commerce sales are expected to skyrocket from $492 billion in 2021 to $1.2

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5 Tips for Singles’ Day Success

Retail TouchPoints

products, combined with the sheer size of the Chinese market, make the potential hard to ignore : “It’s an opportunity for Western brands to find a faster-growing market than the one they’re currently operating in. We test and learn as much as possible leading up to the event and then lock in a plan and hang on for 11.11.”.

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Keeping up with Current Trends to Win Retail Success

Retail Smart Guys

The pandemic has significantly impacted the world, especially in the retail landscape. It has brought eCommerce and omnichannel to the front seat fostering a digital-driven retail market at present and in the future. As a retailer, you may be panicking about how to keep up with these constant changes.

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How to Get Discovered by U.K. Retailers: Understanding British Consumers

Rangeme

retail market as it may differ from the markets your brand currently has a presence in. Whether the British market is familiar territory or completely new, here’s a deep dive into understanding the U.K.’s s marketplace, retailers, and how your brand can understand a new set of consumers. Understanding the U.K.

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Retail Statistics You Should Know

Small Biz Trends

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. image: Retail Dive. image: NRF.

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As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Retail TouchPoints

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. More and more, that means rethinking product development and expanding their sizing and assortment planning to represent a wider range of sizes and body shapes. Challenge 2: Planning and Allocation.

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