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How Kathmandu plans to become the world’s most loved outdoor brand

Inside Retail

From switching its focus on hardcore sporting adventures to inspiring joy in the great outdoors, Kathmandu is changing things up as it primes itself for global ambitions. We’re about being more inclusive and making the outdoors more accessible to everybody. Inside Retail: Let’s discuss Kathmandu’s global transformation.

Outdoor 130
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A Generational Analysis of Today’s Home Improvement Customers

Retail TouchPoints

If brands want to be top of mind when it’s time for consumers to bring their Pinterest boards to life, they need to be equipped with fresh insights into the sentiment, buying intent, shopping behavior and product preferences of their target buying groups. 134% more likely to anticipate making a garden or outdoor purchase.

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Resale Revs Up: eBay Enhances Refurbished Goods Offering, New Overstock Marketplace Launches

Retail TouchPoints

As product scarcity issues continue to dominate this holiday shopping season, consumers are increasingly turning to resale to get the goods — and platform operators are taking notice. eBay has expanded its refurbished goods offering, where shoppers can find discounted inventory from brands including Apple, Samsung and Dyson.

Returns 321
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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

In some cases, they’re even returning to the channels of yester-year to shake things up. In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%). Stand Out Beyond Free Shipping .

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Holiday 2020: With $189 Billion in Online Sales on the Line, Transparency and Social Outreach are Essential

Retail TouchPoints

The pandemic’s impact on shopping habits isn’t abating: 66% of respondents will prefer home delivery over other fulfillment methods, according to a survey by Oracle. Adding to the overall shipping volume will be those consumers who would normally have purchased a gift in-store and brought it to the recipient themselves.

Shipping 246
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Hitting the Brick-and-Mortar Mark While Blending Ecommerce Convenience into Design

Retail TouchPoints

When shopping in-store, they don’t want to be crowded into tight spaces. Major retailers quickly learned how important human interaction is as one of few aspects of the shopping experience that can’t simply be replaced or substituted online. However, as a result of the pandemic, people have become more aware of the space around them.

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‘Like a ghost town’: Retailers react to the Omicron wave

Inside Retail

Foot traffic is down in CBDs and shopping centres as consumers return to working from home. Since we reopened in mid-October, it [had been] buzzing – lots of excitement, lots of people enjoying being outdoors. At some stage, we do need to return to normal, and we must live through the impacts, so we can get to the other side.