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More People Than Ever Are Exploring the Outdoors. Here’s the Opportunity for Brands and Retailers

Retail TouchPoints

While COVID-19 has accelerated the adoption of many new shopping behaviors and expectations, there is another trend that the pandemic has pushed forward: interest in the outdoors. Participation in outdoor activities increased by nearly 25 million people over the past decade, and nearly half that number visited the U.S.’s

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Meet the outdoor start-up that hit its crowdfunding goal in four hours

Inside Retail

When most people think of outdoor brands, you’d forgive them for thinking of a sherpa climbing inaccessible peaks, or thrill junkies leaping out of helicopters to propel themselves down a snow-banked mountain. However, there’s a new breed of outdoor lifestyle brands seeking to bring the joy of the outdoors to the everyday person.

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Retail appointments of the week

Inside Retail

American Outdoor Brands names Brent Vulgamott as COO By Irene Dong American Outdoor Brands has named Brent Vulgamott as its new COO, who will be leading all facets of the company’s sales, operations, and analytics functions. He formerly worked for Lockton Companies, a privately held insurance broker, as director of finance.

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Forma Brands exits bankruptcy, names previous Outdoor Voices exec CEO

Retail Dive

The beauty company finalized its sale to investors, including Jefferies Finance, and appointed Cliff Moskowitz to the chief role.

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Festive gatherings and holiday bookings boost hospitality and travel in December, while utility bills continue to impact finances

A1 Retail

Sports and outdoor retailers saw their largest increase (3.5 Despite the ongoing cost-of-living squeeze, confidence in household finances rose slightly to 61 percent (up from 57 percent in November), while confidence in the strength of the UK economy remains low but steady at 18 percent. percent and 2.8 percent and -1.5

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Why retail needs a whole new strategy to target Gen Z

Inside Retail

“We’re talking about whether you understand how they’ve grown up really does affect their mindset – their anxiety about the future, their insecurities about their finances, they’re questioning whether they should invest because they don’t know if the future will exist.”

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REI Taps Former Amazon Exec for New Chief Commercial Officer Position

Retail TouchPoints

The outdoors retailer also has promoted Kelley Hall to EVP and CFO, and named Vivienne Long to SVP and Chief Marketing Officer. Hall joined REI in 2019 and currently leads strategy, sustainability and finance. REI Co-op has named long-time Amazon executive Cameron Janes to its newly created position of SVP and Chief Commercial Officer.

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