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Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Retail TouchPoints

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. Social commerce sales in the U.S. Social commerce sales in the U.S. In fact they are anything but — and with good reason.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement. reads the company announcement.

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Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions

Retail TouchPoints

As rival TikTok ramps up its shopping initiatives , Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram and Facebook. A shift toward a new dynamic for Instagram and Facebook Shops will require companies to enable in-app checkout in order to offer a Shop on both sites.

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With a Ban Looming, TikTok Pushes Forward with New Commerce Features

Retail TouchPoints

New Capabilities Support ‘Commerce Everywhere’ Mission To help “drive commerce everywhere,” TikTok has made the following updates to its core commerce solutions: Shop Ads: TikTok has extended Shop Ads within the TikTok Shop Tab.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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The Rise of Social Commerce: How Retailers Can Leverage Social Media

Star Miconics

Part of this shift is the emergence of social commerce, a trend that’s setting the stage for this next retail revolution. Combining mobile shopping and social media, two of the most popular contemporary pastimes, retailers are finding more creative ways to engage consumers, drive sales, and enhance the shopping experience.

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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

Now the company has become the first toy brand to test out the hottest new arena in digital selling — TikTok Shop. Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. in November 2022. in November 2022.

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