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Strategic Synergy: Combining Contextual Advertising, Commerce Media and Marketing Data

Retail TouchPoints

According to a report by Emarketer , commerce media spending is projected to reach nearly $68 billion in 2025, underscoring its critical role in modern marketing. This dual approach allows marketers to serve ads that are not only contextually appropriate but also aligned with the likely preferences and behaviors of their customers.

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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. According to a study by UC Today , 90% of consumers expect to have an omnichannel retail experience when we shop.

Consumer 277
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How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji

Inside Retail

High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? For 80 to 1,100 Snap Tokens— users can shop designer collections from Valentino, Prada and Miu Miu for their Bitmoji avatars. billion Bitmoji avatars globally. I think not.”

Fashion 277
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Effective Local Marketing Ideas for the Holidays to Boost Sales

Small Biz Trends

Create Targeted Promotions: Develop localized holiday promotions, such as discounts and bundled offers, to attract and retain customers. Utilize Email Marketing: Implement personalized email campaigns to keep customers informed about promotions and encourage repeat visits. Create Local Promotions Develop tailored holiday promotions.

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Elevate Your Business for an Unforgettable Holiday Season

From optimizing your website and running targeted marketing campaigns to enhancing customer experiences, this guide covers everything you need to maximize holiday sales and keep customers coming back. Don’t miss out on the opportunity to elevate your business and make this holiday season your most successful yet!

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Retail Trends in Vaping: What’s Driving Sales for Vape Juice Brands

Retail Focus

For vape juice brands, staying competitive in the retail market requires a deep understanding of the latest trends influencing sales. Brands are now experimenting with innovative flavour combinations and seasonal releases to stand out in a competitive market.

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Here’s how to unlock the power of in-store retail media

Inside Retail

With the evolution of retail media networks, brands and retailers are seizing the opportunity to shape consumer behaviour in real-time, using in-store touch points to elevate the shopping experience. Then, if we compare that to a week where we had no in-store retail media, it was an uplift of 76.8