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TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Retail TouchPoints

Shopping has been happening organically on TikTok for a while. This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce.

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The four trends defining online retail in 2024

Inside Retail

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Niche audience targeting Mass marketing is no longer necessary, or even necessarily desirable, in the digital age.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement.

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Best Buy-TalkShopLive Partnership Brings In-Store Pickup to Livestream Shopping

Retail TouchPoints

Best Buy is offering in-store pickup for livestream shopping orders through a partnership with social-commerce platform TalkShopLive. TalkShopLive has used the 2022 holiday season to launch fresh approaches to livestream shopping that better align digital commerce with physical retail. The show debuted on Dec.

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How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars

Retail TouchPoints

Online shopping has existed for 40 years or so now, depending on what starting point you use, and while it’s undergone many changes, the basic paradigm remains. His platform Flip — described as a “shopping social network” — already has more than 1,000 brands participating, including E.l.f.

Marketing 257
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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

Now the company has become the first toy brand to test out the hottest new arena in digital selling — TikTok Shop. Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. in November 2022. in November 2022.

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How to Tailor Return Strategies to New Holiday Shopping Patterns

Retail TouchPoints

International returns service ZigZag Global examined UK consumer shopping behaviors during the 2021 holiday season and found that one-third of consumers now purchase multiple items with the intention of returning at least one, and 59% will boycott a retailer permanently after a poor returns experience.

Returns 261