Inside Retail

MARCH 24, 2025

Retailers who understand the specific needs of each generation can tailor their marketing, product offerings and pricing strategies to match those preferences. From Gen Z to Alpha While Generation Z and millennials have been lucrative target markets for many retailers, the next big opportunity lies in the younger generation, Generation Alpha.

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Retail TouchPoints

OCTOBER 28, 2021

These sensors are programmed to know when a product gets picked off a shelf, when it is returned or when it leaves the store. Hitachi’s automated shop technology uses lidar (light detection and ranging) sensors instead of relying on cameras and video. Using lidar allows for installations that are both compact and unobtrusive.

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Checkout Target Market Promotions Returns 263

Small Biz Trends

OCTOBER 21, 2021

A niche market can be defined as a subgroup of a larger market that has its own unique identity, needs, and, preferences making it stand out from the overall market. Niche marketing entails channeling marketing efforts towards first identifying a particular type of clientele and their particular needs.

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Marketing Payment Services Target Market Beauty and Health 139

Mike Anthony

JANUARY 13, 2021

Apparently that means that we can take a one-size-fits-all approach to how we market to shoppers. Marketing isn’t simple. Shopper marketing isn’t simple. Shopper marketing isn’t simple. YOu can’t just take a shopper marketing shortcut to a plan by reading some generic survey. Our lives would be so simple!

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Marketing Target Market Planning Shopping 130

Mike Anthony

JANUARY 13, 2021

Apparently that means that we can take a one-size-fits-all approach to how we market to shoppers. Marketing isn’t simple. Shopper marketing isn’t simple. Shopper marketing isn’t simple. YOu can’t just take a shopper marketing shortcut to a plan by reading some generic survey. Our lives would be so simple!

Marketing 130

Marketing Target Market Planning Shopping 130

Small Biz Trends

DECEMBER 23, 2022

Only 50% of small business owners have a marketing plan for their business. In this guide, you’re going to learn how to streamline your marketing efforts and increase your chances for marketing success by using a simple one-page marketing plan template. What is a One Page Marketing Plan?

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Planning Marketing Promotions Target Market 136

Inside Retail

JUNE 16, 2024

Further, with 33 per cent of Gen Z often having to return items, it’s a good idea to review your returns policy and make sure it’s as customer-friendly as possible. Half of Gen Z will avoid using retailers that don’t offer an express option, so make sure to add this to your delivery mix.

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Checkout Target Market Returns Shipping 264

Retail TouchPoints

AUGUST 2, 2024

This is particularly true with clothing retailers as customers prefer the convenience of shopping for clothing online and take advantage of generous return policies. This may come from carrying too much debt, failing to acknowledge and adapt to market changes or simply making bad financial decisions.

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Fast Fashion Shopping Target Market Fashion 278

Retail Gazette

APRIL 3, 2025

Boux Avenue chairman Theo Paphitis credited an elevated product range and third-party partnerships for the lingerie operators return to profit. The business recorded a return to the profit in the year to March 2024, up over 2m on the previous year and 7m over the last two financial years in EBITDA terms.

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Retail TouchPoints

NOVEMBER 2, 2020

Businesses that depend on college students as part of their yearly revenue need to know college and university dates and what proportion of students will be returning to campus. Despite this impact, few companies have built academic events tracking into their demand forecasting models, due to the number of significant colleges in the U.S.,

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Planning Returns Target Market ATS 279

Small Biz Trends

JUNE 29, 2023

When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales. What is Target Marketing?

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Target Market Marketing Consumer Apparel 52

Retail Minded

JULY 9, 2021

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. You can partner with other businesses just to target your brand name to gain traction among your target market.

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Marketing Clienteling Merchant Services Advertising 98

Inside Retail

FEBRUARY 20, 2024

With Shopline, businesses have access to a host of tools to help you master the online element of your omnichannel strategy ; from SEO tools , site speed boosters and digital marketing, to memberships, product reviews and order invoice customisation for B2B merchants.

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Merchant Services Payment Services Checkout Target Market 246

Inside Retail

JANUARY 29, 2023

Lecturer in marketing at Swinburne Business School, Dr Jessica Pallant told Inside Retail that interpreting sales results is difficult, as this growth might be compared to pandemic affected years, and might actually reflect a return to where the business might have been otherwise. JB Hi-Fi’s sales grew by 9.1 per cent and 16.1

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Inside Retail

APRIL 5, 2022

So we’ll be looking to expand heavily into SA, WA, and probably the Victorian markets. Our marketing and online team worked particularly hard to generate a lot of additional content during that time to keep her engaged and active with the brand. We’ll also look to remove some of the barriers around returns and exchanges.

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Marketing Planning Customer Experience Target Market 130

Retail TouchPoints

OCTOBER 20, 2021

The pandemic challenged any retailer that “over-expanded” its physical footprint in previous years to right the ship and ensure its remaining stores were properly tailored to the target market. During the pandemic these classes strengthened loyalty with existing customers and expanded the retailer’s reach to new audiences.

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Sporting Goods Accounting Consumer Promotions 264

Inside Retail

AUGUST 22, 2024

These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. Limited-edition items and memorabilia become highly sought after, creating a lucrative market for retailers. For instance, retailers can feature stories of local athletes or community heroes in their marketing campaigns.

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Apparel Consumer Promotions Marketing 260

Rangeme

JULY 24, 2023

In an uber-competitive market, standing out is more crucial than ever for the success of your consumer packaged goods (CPG) brand. In this first in what will be a series of blogs, we will be taking you on a step-by-step journey on how to leverage the power of strategic branding, marketing, and advertising to influence retail buyers.

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Marketing Advertising Promotions Consumer 98

Inside Retail

MARCH 17, 2025

They might be able to see in-store stock levels online, order online for pick-up in-store or have flexibility with returns. Retailers also need to understand what their North Star is what they hope to achieve through unified commerce and the emotional drivers of their target market.

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Inventory Management Target Market Point of Sale Consumer 165

Retail Minded

APRIL 8, 2021

Due to this, direct mail may now seem like it’s too slow and an old marketing method to look at. But a quick look at statistics will show you that the market continues to take direct mail seriously. Hence, direct mail marketing is one of the marketing methods that have stood the test of time.

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Marketing Returns Target Market ATS 66

Inside Retail

MARCH 28, 2022

With e-commerce businesses, the platforms we use to facilitate online business such as Shopify, various apps and software that directly integrate with the platform and performance marketing tools, give us real-time insight into the analytics and metrics that matter. Know your Return on Advertising Spend (ROAS).

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Advertising Customer Retention Drop-Shipping Merchant Services 130

Wiser

FEBRUARY 22, 2021

It’s difficult to identify which will be the most effective in terms of purchase intent among the brand’s target market. Yet, there is data to prove the effort’s worth and return on brand equity. Sustainability-marketed products grew 5.6 times faster than products marketed conventionally last year.

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Target Market Consumer Marketing Accounting 131

CJ Retail Solutions

AUGUST 5, 2024

In the retail industry, in-store marketing is essential because it has a direct impact on consumer experiences and purchase decisions. Proven in-store marketing tactics establish a unified and captivating atmosphere that presents merchandise in an appealing manner, motivating consumers to make a purchase. Making the Most of Chances.

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Visual Merchandising Marketing Promotions Target Market 52

Retail Bound

NOVEMBER 3, 2022

From researching your target market to having a clear vision for your product, making sure you have a solid team in place, and being prepared to sell, here are 10 tips to make your product startup more attractive to venture capitalists. Research your target market. Have a marketing strategy. Know your numbers.

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Target Market Planning Marketing Returns 98

Inside Retail

APRIL 28, 2021

None of this makes a difference to Shein’s Gen Z target market, who are often dealing with budget constraints and willing to put up with slow deliveries in order to get their hands on the latest fashions. However, it should really have known that such a symbol would not be well-received in markets not familiar with its background.

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Fast Fashion Fashion Target Market Consumer 162

Wiser

JULY 25, 2023

While tried-and-true methods like direct mail or word-of-mouth marketing hold their own, newer strategies leveraging the ubiquity of the internet and social media cannot be ignored. A promotions strategy is a marketing plan that small businesses use to get the word out about their products and services. Here’s what you need to know.

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Promotions Advertising Marketing Planning 147

Hyken

JUNE 28, 2021

10 Ways to Gain the Loyalty of Return Visitors by Lauren Voges. American Alliance of Museums) Here are ten ways museums and attractions can continue to attract return visitors, including local staycationers, daytrippers, and audiences outside the usual target market. My Comment: Do you want your customers to come back?

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Customer Experience Returns Target Market Planning 126

Independent Retailer

DECEMBER 31, 2024

In this article, we will look at the key components of jewelry marketing. This information will be useful to retail business owners seeking to strengthen their market position and stand out from the competition. Also: Best Video Marketing Tips for Retailers 2. Try to develop trust and close customer questions before a purchase.

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Jewelry Marketing Advertising Wholesale 52

Wiser

AUGUST 21, 2023

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. This is where strategic planning, product positioning, and creative marketing come into play. Another critical goal of a new product marketing strategy is to drive sales and generate revenue.

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Promotions Advertising Consumer Marketing 146

CJ Retail Solutions

AUGUST 20, 2024

In the B2B field marketing landscape, companies focus on marketing activities aimed at other businesses rather than individual consumers. B2B field marketing plays a crucial role in building brand awareness, generating leads, and driving sales for a company’s products or services.

Marketing 52

Marketing Target Market Planning Accounting 52

Wiser

JANUARY 17, 2023

Customer experience personalization refers to brand marketers using data analysis and technology to personalize messaging and product offerings for their customers. This technology allows businesses to identify and sort consumers into segments with similar interests or needs in order to create a targeted experience just for them.

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Customer Experience Consumer Shopping Target Market 148

V Count

MAY 30, 2025

Measuring omnichannel ROI (Return on Investment) helps retailers see how much money they make from blending online and offline strategies compared to what they spend. Spend marketing budgets wisely to improve storefront conversion. Did retail demographic analysis for better marketing improve sales for specific groups?

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Store Layout Promotions Management Returns 98

Retail Next

MARCH 10, 2020

It’s tempting to try a little bit of every marketing method and hope that something, somewhere, will bring in more customers. Instead, take the time to assess your existing customer base and target market and determine the most effective channels for marketing your business. Identifying Your Target Audience.

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Marketing Accounting Advertising Jewelry 64

Retail Minded

JULY 21, 2022

Equipment retailers are limited in their scope of potential clients, but this shouldn’t be a disadvantage if you know how to stand out from the competition and how to capture the attention of your target market. . Therefore, industrial equipment retailers must learn the ropes of the marketing strategies that apply to them.

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Marketing Target Market Promotions Returns 52

Inside Retail

MARCH 12, 2024

Started as a passion project by Greta Gale, a lawyer and former Woolies X senior marketing manager, who needed a classic black everyday suit, the premium women’s suiting and tailored separates brand officially launched in January 2022. I was fortunate that, in terms of launching the brand, I had a marketing background.

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Fashion Accessories Returns Target Market 130

Retail Bound

JUNE 21, 2024

But the secret here is how you position your brand in the market, and you just have to be quick about it. Develop a comprehensive brand image: Your clothing line must have a well-crafted logo, a consistent and identifiable color palette, a unique name, and a design style that resonates with your potential customers or target market.

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Payment Services Target Market Wholesale Marketing 98

Independent Retailer

JANUARY 21, 2025

Crafting a Marketing Strategy for Electronics Retailers The achievement of any commercial enterprise, which includes electronics retailers, hinges on the potential to efficiently engage customers via innovative advertising techniques. For electronics outlets, developing a strong electronic marketing strategy is critical.

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Marketing Advertising Promotions Inventory Management 52