Retail TouchPoints

OCTOBER 31, 2024

We wanted to ensure our Roblox update would create strong reach and impressions for our target youth market,” the Clarks marketing team said in a statement to Retail TouchPoints. Clarks has seen “incredible success” on the platform, according to the brand’s marketing team, generating the following results: 16.2+

Accessories

Retail TouchPoints

MAY 6, 2025

The campaign returns this year, and on May 14 in Santa Monica, Calif. new and returning Q50 ambassadors will be joined by TikTok creators and brand partners for a day-long live shopping event designed to put women at the center of a modern retail experience. ”

Returns

Retail TouchPoints

MARCH 11, 2025

With instant access to rich location data, Ethan Chernofsky, SVP of Marketing at Placer.ai, will analyze and in some cases debunk headline-dominating trends. Mastering Hybrid Shopping in the Social Commerce Era The U.S. are exploring which trends truly had long-term ripple effects on consumer behaviors.

Social Commerce

Retail Focus

MARCH 7, 2025

The e-commerce industry has experienced rapid growth and transformation in recent years, driven by technological advancements, changing consumer preferences, and global market shifts. Influencer Marketing : Influencers play a significant role in driving product awareness and sales through sponsored posts and affiliate marketing.

Social Commerce

Inside Retail

JANUARY 2, 2025

Tall order Tailoring clothes for taller females and catering for a gap in the market alongside the average female consumer demographic has further solidified the brands place in a competitive clothing market. Theyve really enjoyed being able to try stuff on and not have to return it.

Boutique

Retail TouchPoints

OCTOBER 10, 2024

It now recognizes who the customer is from the start and goes beyond simply understanding intent to taking actions, such as finding orders or managing returns. version of this customization by the end of 2025 and to use the underlying technology in Walmart International’s Canada and Mexico markets for personalized item recommendations.

Returns

Retail TouchPoints

JULY 9, 2025

In this article, I’ll explore the reasons behind this trust gap — especially when it comes to security and payment confidence — and share some thoughts about what retailers, social platforms and regulators must do to close it. A survey from Atlas VPN revealed that nearly 50% of social media users had fallen victim to online shopping scams.

Merchant Services

Retail TouchPoints

NOVEMBER 25, 2024

It was around the time Hurricane Sandy hit the Jersey Shore, so we decided to donate the bags to people as they returned to their homes on the island and get groups involved for donations. I visit them, and we text about what’s hot in the market, what new colorways they’re seeing. Vaccarella: Organic social has been key.

Wholesale

Retail TouchPoints

JULY 14, 2025

and jurisdictions where expansion in the next five years is likely: Trademark protection is jurisdictional, so knowing where your key markets are now and will be in the next five years will help to inform your filing strategy and provide opportunities to leverage international treaties to lower the costs of trademark protection.

Payment Services

Inside Retail

JUNE 23, 2025

Australia’s TikTok landscape is undergoing a demographic transformation with implications extending far beyond social media into commercial property markets. Australian TikTok users average 26-minute sessions and return to the app multiple times daily, with over 90 per cent being repeat users according to Data AI.

Returns

Retail TouchPoints

JULY 1, 2025

Today’s parents aren’t just checking boxes on a registry, they’re curating a constantly evolving collection of products, sourced through social media , peer advice and lived experience. The Influence of Influencers Influencer marketing is no longer a nice-to-have in the baby PR space, it’s a core driver of purchasing decisions.

Fulfillment

RETAIL MANAGEMENT SOFTWARE

AUGUST 1, 2025

Omnichannel Retail is a strategy that connects every touchpoint—physical stores, eCommerce, social commerce, mobile apps, and even marketplaces—into one unified customer experience. Apparel retailers might need virtual fitting tools and easy in-store returns for online purchases.

Fulfillment

Inside Retail

FEBRUARY 17, 2025

But if you have never heard of social commerce, now is the time to stand up and pay attention. Statista has reported that the global value of social commerce will grow from US$1.3 In late 2023, Salesforce reported that 59 per cent of consumers had shopped on social media, a massive jump from 15 per cent in 2021.

Payment Services

Inside Retail

JULY 16, 2025

Instagram now favours Reels, and TikTok simply makes virality a lottery, with seemingly no best-practice plan in place for marketers to follow. A 2023 report from e-commerce growth agency Common Thread Collective revealed that the average return on ad spending for DTC brands fell by 38 per cent between 2021 and 2023.

Social Commerce

Retail TouchPoints

MARCH 27, 2025

With Social+, weve set a new industry standard that will help our partners thrive, boost their return on investment and provide more ways to measure meaningful impact. Were excited to launch this in collaboration with Meta.

Advertising

Retail TouchPoints

MAY 12, 2022

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 The foundational lesson is that, while social commerce can be an outgrowth of a retailer’s traditional social media interactions, it’s both more time-sensitive and more time-consuming.

Social Commerce

Retail TouchPoints

JULY 6, 2021

Social commerce is a relatively new medium, but as retailers and social media platforms alike explore possible use cases and applications, it will significantly shape how both shoppers and businesses spend their time and money. The Physical Store and Social Commerce Can Enhance Each Other.

Social Commerce

Retail TouchPoints

NOVEMBER 2, 2022

but will expand to additional markets into 2023. “This partnership provides unique benefits to our ecosystem of Omnichannel Certified Partners for merchants on any ecommerce platform via Feedonomics to drive return ad on spend and improve performance on hundreds of growth channels.”.

Social Commerce

Retail TouchPoints

SEPTEMBER 29, 2021

“The success of #TikTokMadeMeBuyIt and commerce on TikTok as a whole has to do with the fact that marketing on TikTok goes beyond the traditional funnel ,” Tao Baecklund, Director of Product Management at TikTok during the TikTok World virtual event for businesses and marketers. Dynamic Showcase Ads (DSA). Thinking Long Term.

Social Commerce

Retail TouchPoints

APRIL 25, 2022

It might seem counterintuitive for retailers to focus on returns when they are so focused on trying to convince customers to buy products in the first place (and rightly so). However, return policies actually have a major influence on whether shoppers go through with a transaction — particularly for increasingly popular online purchases.

Returns

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. There are two primary areas of marketing innovation underway: shopping rewards and social commerce.

Social Commerce

Inside Retail

DECEMBER 14, 2022

When it comes to social commerce or ‘shopper-tainment’, the valuations of this burgeoning space can fluctuate wildly. One report claimed that social experiences will directly influence US$42 billion of e-commerce sales in Southeast Asia by the end of 2022. A refresher. Best practices from China.

Social Commerce

Retail TouchPoints

JUNE 21, 2024

There’s no shortage of companies trying to crack the code of social commerce in the U.S. from the biggest social media platforms to small start-ups. Video commerce is the delivery of content. It ties together the best of affiliate, the best of influencer and the best of digital into social commerce.

Social Commerce

Inside Retail

JULY 23, 2024

Panellists discussed digital innovations ranging from leveraging new technologies and tailoring digital marketing solutions to optimising supply chains. Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities.

Social Commerce

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Influx of AI and Hyper-Personalization AI and hyper-personalization will be a driving force in B2B ecommerce in 2024.

Social Commerce

Retail TouchPoints

NOVEMBER 21, 2022

Good product and stellar customer service are a big part of the recipe, but the secret sauce has been the brand’s social marketing strategy , according to Ben Yahalom, who joined the company from Meta in March 2022 as Chief Business Officer and was promoted to President in October. Step Three: Trust the Machine. Yahalom said.

Marketing

Retail TouchPoints

APRIL 18, 2023

After years of degrading consumer trust in platforms, brands and the influencers they hire, Agha’s premise is that his TikTok-esque social commerce platform — which features product reviews only from real, authenticated shoppers — will power the next wave of ecommerce discovery and online community.

Marketing

Retail TouchPoints

MAY 3, 2022

Leaders from TikTok , Snapchat and Pinterest spoke at the 2022 Sofa Summit , hosted by Smartly.io , to discuss how marketers can better utilize the unique options that set each platform apart. Retail marketers should create posts that look to the future, rather than the past or present, in order to make the most of this.

Marketing

Retail TouchPoints

JANUARY 21, 2022

.”; Growth opportunities , including guidance on selling luxury goods in China from Christina Fontana, Director of Strategic Partnerships at Alibaba Group , who stressed the importance of social commerce, particularly livestreaming.

Returns

Retail TouchPoints

NOVEMBER 29, 2023

New York designer Jessica loses her luggage while returning to her hometown for the holidays. said William White, Chief Marketing Officer of Walmart U.S. When she visits her local Walmart to restock, she bumps into her old flame Javi, and between the town festivities, decorating and shopping, they rekindle their spark. “We

Marketing

Retail TouchPoints

AUGUST 9, 2022

During a panel at the Retail Innovation Conference & Expo, experts across the industry came together to discuss: The latest global ecommerce trends; The challenges of expanding into new markets; and. They just manifest differently in different markets.” Tap into Distinct Behaviors Across the Globe.

Social Commerce

Inside Retail

JULY 23, 2024

Panellists discussed digital innovations ranging from leveraging new technologies and tailoring digital marketing solutions to optimising supply chains. Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities.

Social Commerce

Retail TouchPoints

FEBRUARY 17, 2022

Chico’s FAS has entered a strategic partnership with solution provider fabric to improve its speed-to-market for initiatives designed to accelerate growth. Chico’s will leverage fabric’s technology, including omnichannel order management and inventory systems, to power its commerce offerings across the entire company.

Social Commerce

Inside Retail

JANUARY 2, 2023

While we’re expecting this year to see an acceleration of many trends that took off in the pandemic years, the consumerisation of B2B e-commerce is the sleeper of the 2023 season. Social commerce and live shopping. Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025.

Shopping

Retail TouchPoints

APRIL 18, 2023

For example, YouTube creators carry significant weight — 93% of viewers say they don’t return a purchase that was informed by YouTube [5]. For those who are skeptical about the return of in-store shopping — skepticism be gone. And these creator relationships can extend into the physical world too. Oct 6-10, 2022.

Merchant Services

Retail TouchPoints

AUGUST 12, 2022

Among the solutions chosen for the 2022 cohort were tools that support sustainability by repurposing garments in both the physical and digital worlds — solutions that can advance the evolution of retail personalization with innovations in areas such as the metaverse, NFTs, gaming, social commerce and product returns.

Social Commerce

Retail TouchPoints

FEBRUARY 23, 2021

This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. found that 32% of global retail marketers are spending nearly half of their marketing budget on social media advertising. In fact, Smartly.io

Advertising