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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

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Top Promotional Wholesale Products for Trade Shows

Independent Retailer

Whether you call them promotional items, tchotchkes, or swag, handing out free products or giveaways can greatly attract and encourage attendees to enter your space. Make sure your staffers do not frivolously hand out promotional products to every passerby. They are also another affordable promotional product option.

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BJ’s Wholesale Club Names Interim Leader President and CEO

Retail TouchPoints

BJ’s Wholesale Club has appointed Bob Eddy as the company’s new President and CEO. Bob’s leadership, strategic vision and deep knowledge of the business have been pivotal in driving BJ’s Wholesale Club’s transformation and record growth across all key metrics,” said Christopher J. Eddy also will join BJ’s Board of Directors.

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Do You Have What It Takes to go from Wholesale to DTC?

Retail TouchPoints

If you’re a wholesale retailer or brand owner and you haven’t already launched a direct-to-consumer sales channel, you’d better be thinking about it. The global pandemic not only accelerated the growth in ecommerce, it highlighted the shortcomings of wholesale-only sales channels. Digital Marketing. to visit your website.

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Glossier Bolsters C-Suite with New Creative, Marketing and Commercial Officers

Retail TouchPoints

Beauty brand Glossier has expanded its all-women leadership team with three C-suite appointments, including the promotions of Marie Suter to Chief Creative Director and Kleo Mack to Chief Marketing Officer, as well as the hiring of former Chanel executive Chitra Balireddi as Chief Commercial Officer.

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Wholesale Dropshipping

Independent Retailer

The wholesale product manufacturer creates, packages, and ships the product out to your customer for you, making this a low maintenance business model. In the current web-based world of retail and wholesale, dropshipping makes a lot of sense. Begin Marketing Your Dropshipping Business. What is Dropshipping? back to top.

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The Power of Net Terms: How to Fuel Expansion for Growing Wholesale Retailers

Retail Bound

In the competitive world of wholesale retail, sustaining growth and optimizing financial performance are paramount objectives for established retailers. In this comprehensive guide, we’ll explore the strategic utilization of net terms to drive expansion and bolster revenue growth for wholesale retailers.