Remove Marketing Remove Payments Remove Social Commerce
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Lesson from APAC: Social Commerce is Not One-Size-Fits-All

Retail TouchPoints

and European retailers have observed – and, often, participated in – the social-commerce explosion happening in China and elsewhere in the Asia-Pacific region (APAC) while wondering if, when, and to what extent the same thing would happen at home. Regardless, influencers pay dividends: businesses are making an average of $5.79

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Social Commerce Revolution: How Payments Innovation Transformed the Digital Shopping Experience

Retail TouchPoints

Take Instagram, for instance the platform pulled in an estimated 6.5 They extend to things like livestreams, shoppable content and payment links within Instagram Reels, stories, TikTok videos or Pinterest Pins. Higher transaction volumes across these platforms have led users to be more cognizant (or wary) of privacy and data-sharing.

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Gen Alpha Is Coming: How to Prepare for the Next Generation of Payment Preferences

Retail TouchPoints

As they move closer to adulthood and gain spending power, their expectations around payments will be higher, faster and more digitally integrated than anything retailers have encountered before. Mobile-First Payments are the New Standard For Gen Alpha, paying with cash or even using a plastic card may soon feel as dated as writing a cheque.

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Gen Z will rewrite the rules of Australian retail

Inside Retail

Leveraging insights into their lifestyle, aspirations, and consumption patterns, retailers can position themselves for success in this evolving market. A notable gap is apparent, though, between values and actions, as many still shop frequently on fast-fashion platforms like Shein. Affordability also remains a critical factor.

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Social Media Shopping: Overcoming the Trust Gap

Retail TouchPoints

The premise is simple: instead of directing shoppers to external websites, retailers can now bring the entire buying journey to the platforms and apps people use daily to engage with content. Off-Platform Payment Links: Payment links are URLs that can be added to direct messages, stories or posts.

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Adopting a Holistic Security Mindset for Ecommerce

Retail TouchPoints

Marketing and Brand Impersonation Scams Brand imposters are a growing problem for major brands, but no brand is immune in the digital age. Organized fraudsters use search and social media ads to deceive customers into clicking through to fake websites that steal their payment data, account login credentials or both.

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How ChatGPT’s checkout could reshape online retail: ‘It will change the game’

Inside Retail

According to recent reports, OpenAI is developing a payment and checkout feature inside ChatGPT. Brands fulfilling those orders would pay a commission to OpenAI, which marks a new monetisation lever for the company as it accelerates past a $10 billion revenue run rate. For businesses reliant on paid media, it could be disruptive.