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Warby Parker Boosts Revenue 12% in 2023, Plans 40 New Stores this Year

Retail TouchPoints

In February 2024, the retailer also expanded its relationship with MetLife subsidiary Versant Health , a leading administrator of managed vision care. This expansion will bring an additional 15 million people in-network with Warby Parker for a total of more than 34 million.

Planning 260
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How to Make the Most of Free Google Shopping Listings

Retail TouchPoints

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. Your business should certainly be looking to harness Google Shopping to its advantage. of all clicks. of all clicks.

Shopping 188
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Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

Still, I believe that had more to do with the sustained consolidation of ad budgets on the major platforms as marketers reallocated marketing spend in the post-IDFA (identifier for advertisers) and soon, post-cookie world. According to online shopping data from Adobe Analytics , Black Friday sales were $9.8 billion, up 7.5%

Marketing 253
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The Future of Retail Takes a Digital Shift to Omnichannel Marketing

Retail TouchPoints

For digital marketers, strategic decisions about marketing spend allocated to specific retailers is now largely shaped by these factors; retailers unwilling to let a brand manage its own media, and the inability to run off-platform strategies to specific retailers. Retailers, surprisingly, now have a benefit over DTC.

Marketing 316
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How to manage the inflationary tiger

Mass Relators

We need to figure out how to carefully tame, or manage, this inflationary tiger, to prevent havoc within our businesses over what could be an extended period of below-trend economic growth and rising ­unemployment. They’re purchasing fewer items per shopping trip. Jason Reiser is president of Market Performance Group.

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What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals

Retail TouchPoints

A primary question brands are facing right now: How can they gain a competitive edge without drastically increasing their marketing spend? By implementing a comprehensive social commerce strategy, marketers can move the needle on their brand’s most important holiday goals, including increased revenue and new customer acquisition.

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“We are expanding rapidly”: ShopBack Malaysia GM Eddy Han

Inside Retail

In February, ShopBack, a shopping, rewards and payments platform, partnered with Sunway Pyramid, a mall in Malaysia, on the ShopFiesta event to reward shoppers with promotions and giveaways. It was all about boosting in-store shopping. per cent year-on-year,” he told Inside Retail. billion by 2026 from just US$481 million in 2022.