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6 Trends Driving Store Design Innovation in 2024

Retail TouchPoints

As omnichannel capabilities become table stakes, brands and retailers will think more holistically and intentionally about how technology can support operational efficiency as well as immersive product interaction and brand engagement. Baird: A lot of store renovation efforts are being driven by the expanded role of the store.

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Retail’s Future is Phygital

Retail TouchPoints

Apps that allow shoppers to preview and locate in-store inventory, do virtual try-ons, identify sales and cash in on personalized promotions and rewards are popular. In fact, most consumers (61%) report that they consider their smartphone “very important” while shopping in stores.

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Pop-Ups Allow Luxury Brands to Get Just a Bit Funky

Retail TouchPoints

Another of their best features is that they’re agile and allow retailers to try out new locations. So retailers can use pop-ups to validate a location, try out a new concept or for the release of a new product. Plenert: There are technical challenges that vary depending on the type of location. Another issue is permitting.

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Small Format, Big Payoffs: Retailers Evaluate Real Estate to Meet Consumers Where They Are — at Home

Retail TouchPoints

In response to evolving consumer behavior, many retailers are pivoting from malls and large-format stores in city centers to neighborhood locations that aim to serve the work-from-home population. s Mosaic District — its first-ever location.

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Exclusive Q&A: How JOANN Retains Customers by Merging Human- and Tech-Focused Store Strategies

Retail TouchPoints

Now the retailer is ready to resume rolling out more enhanced brick-and-mortar locations, starting with recent store openings in Paramus, N.J. Over the next seven to eight years , the retailer plans to refresh its entire fleet of 850 stores. and Sherman Oaks, Calif. RTP: The pandemic was a boon to craft retailers like JOANN.

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(Some of) the Technology that is Empowering the Customer Channel in Physical Retail

Retail Next

Half shipped, half in store? Ship to store? This could include any one or combination of stores, catalogs, social media, the phone, online. Allbirds (via Shopify), to highlight one retailer, offers pick up in store and fulfills orders via ship from store. . They are in control.

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4 Ways QR Codes are Transforming the Retail Shopping Experience

Retail TouchPoints

Making In-Store Shopping More Convenient with Endless Aisles Consumers are already familiar with QR codes — they scan QR codes to access restaurant menus, enter contests, contact support, redeem rewards and so much more. To meet this need, retailers can explore adopting an endless aisle strategy, powered by solutions like QR codes.

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