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6 Trends Driving Store Design Innovation in 2024

Retail TouchPoints

As omnichannel capabilities become table stakes, brands and retailers will think more holistically and intentionally about how technology can support operational efficiency as well as immersive product interaction and brand engagement. Baird: A lot of store renovation efforts are being driven by the expanded role of the store.

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Retail’s Future is Phygital

Retail TouchPoints

Apps that allow shoppers to preview and locate in-store inventory, do virtual try-ons, identify sales and cash in on personalized promotions and rewards are popular. In fact, most consumers (61%) report that they consider their smartphone “very important” while shopping in stores.

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Pop-Ups Allow Luxury Brands to Get Just a Bit Funky

Retail TouchPoints

Our advice is that if you’re taking over an empty storefront or some other mall space and you can do a design that transforms the space using vinyl wraps, loose fixturing and various types of visual merchandising, you can often create a pop-up without needing a new permit.

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Have Big Sustainability Goals? Bergmeyer+ Says to Start Small — with Store Fixtures

Retail TouchPoints

The fixtures in any store probably weren’t designed with sustainability in mind, nor manufactured in sustainable ways, or they were shipped without any thought about the carbon impact of getting them to the store. There used to be a thriving fixture industry, but a lot of those skills have been lost from a labor standpoint.

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Exclusive Q&A: How JOANN Retains Customers by Merging Human- and Tech-Focused Store Strategies

Retail TouchPoints

People became a lot more accustomed to using these contactless solutions [during the pandemic], so we’re using them to extend our aisles across the store via the JOANN mobile app. DiTullio: Prior to the pandemic we had already rolled out BOPIS in all our stores, and we were shipping internet orders from 200 locations.

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Small Format, Big Payoffs: Retailers Evaluate Real Estate to Meet Consumers Where They Are — at Home

Retail TouchPoints

The larger suburban stores can also act as an extended shelf. If there is a larger hub outside the city, product that isn’t stocked in the city or that has sold out can be delivered to the smaller city location, eliminating shipping for customers.

Consumer 238
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(Some of) the Technology that is Empowering the Customer Channel in Physical Retail

Retail Next

Half shipped, half in store? Ship to store? This could include any one or combination of stores, catalogs, social media, the phone, online. Allbirds (via Shopify), to highlight one retailer, offers pick up in store and fulfills orders via ship from store. . Improved 3D product visualization.