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PepsiCo C-Suite Execs Reveal Strategies for Engaging Time-Starved Shoppers

Retail TouchPoints

Retail TouchPoints (RTP) How have consumer behaviors shifted for brands within the CPG category specifically? It is important to understand how to engage with shoppers along each of these paths to optimize the marketing touch points along their journey, both within the retail ecosystem and outside of the store.

Consumer 256
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The Top 5 Retail Remix Episodes of 2023

Retail TouchPoints

The Retail Remix podcast was developed to feature the founders, executives and practitioners shaping retail’s future. The top five episodes of 2023 reaffirm some of the most trending topics we covered on Retail TouchPoints over the past year, illustrating how rapidly the industry (and the customer experience) have evolved.

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Return-To-Office: Why Luxury Retailers Should Refresh Their Clienteling Strategies Along with Their Customers’ Work Wardrobes

Retail TouchPoints

Those who said work-from-home was here to stay might be surprised to learn that we are witnessing a shift back to the office, with many organizations small and large instituting mandates for at least a partial return to office for the majority of their employees. in the first quarter to a mere 1.6% in the first quarter to a mere 1.6%

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Moving from Monologues to Conversations: How Brands are Driving Innovation with Unified Commerce Experiences

Retail TouchPoints

This concept of starting with a deep understanding of the customer (at times more deeply even than they understand themselves) and building from that point is also the basic premise of retail’s latest technological and philosophical movement — unified commerce. As was often the case, Jobs was ahead of his time.

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Do Retail Algorithms Enhance Efficiency or Exclusivity?

Retail TouchPoints

On the business side meanwhile, retailers are now expected to deliver services that are not only convenient and safe but also more personalized. Retailers have turned to algorithms to reach these pandemic-era demands. To understand this phenomenon, we first need to understand how algorithms work.

Consumer 255
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Top 3 Ways Data will Impact Convenience Retailers in 2023

Retail TouchPoints

retailers have been immune to that trend. Thanks to a reliance on historically high fuel margins, these retailers have been able to survive on the status quo. However, when fuel margins contract — and they inevitably will — those retailers will face a tremendous amount of pressure to adapt their businesses.

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How Estée Lauder is Making Store Design Sustainable

Retail TouchPoints

While the company has made significant progress in green chemistry, supply chain, climate, biodiversity and more, this new program will put sustainability at the center of both new and existing retail store designs.