PepsiCo C-Suite Execs Reveal Strategies for Engaging Time-Starved Shoppers
Retail TouchPoints
NOVEMBER 30, 2023
Retail TouchPoints (RTP) How have consumer behaviors shifted for brands within the CPG category specifically? It is important to understand how to engage with shoppers along each of these paths to optimize the marketing touch points along their journey, both within the retail ecosystem and outside of the store.
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