Retail Gazette

MAY 16, 2024

TikTok is often associated with viral dances, seductive cooking videos and travel vlogs, but it’s also quickly become the go-to destination for all things books. It’s the largest community on TikTok, with over 243bn views under #booktok as users share their excitement for their favourite novels. and volume by 1.3%

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Inside Retail

JANUARY 11, 2024

There are countless examples of how social media virality, especially on TikTok, has helped lift a company’s profits in unprecedented ways, from the sale of fragrance products via #perfumetok to antacids via #hotgirlswithstomachissues. The hashtag #StanleyTumber has garnered over one billion views on just TikTok alone.

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Department Stores Wholesale Marketing Consumer 130

Retail TouchPoints

AUGUST 1, 2022

Before there was TikTok to entertain us, there were books (and radio, theater, TV, music…but that’s not the point here). TikTok has teamed up with Barnes & Noble to launch a summer reading campaign — #BookTokChallenge — to encourage people to discover new books and authors and then share their reactions on TikTok.

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Retail TouchPoints

FEBRUARY 15, 2022

The speed at which TikTok has become a focal point of conversation and community in the U.S. in late 2016, and a little over five years on TikTok now sees 1 billion global users monthly. and popular creator Casey Neistat said TikTok poses an “ existential risk ” to YouTube. Culture is created on TikTok. In the U.S.,

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Consumer Social Commerce Marketing Promotions 242

Retail TouchPoints

NOVEMBER 28, 2023

TikTok is, so far, the Bright Shiny Object of social commerce, having recently launched TikTok Shop and partnered with Google to sell search ad inventory. As social adopts commerce, commerce adopts social – Amazon , for example, increased its ad spend on TikTok by 30% in the first half of this year.

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Social Commerce Advertising Marketing Consumer 224

Inside Retail

NOVEMBER 8, 2023

While a variety of retail businesses struggled to adjust to the Covid and post-Covid environment, the book selling industry, and especially independent bookstores, were somehow able to flourish. To give some perspective on how significant a proportion this is, in just 2018, only 1.3 billion in 2023 to US$21.17 billion by 2027.

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Retail TouchPoints

NOVEMBER 5, 2021

Over the last 20 years of holiday shipping, we’ve seen how the most successful online retailers prepare for a stellar holiday selling season. Social media advertising and how to leverage it. With such a large and diverse audience, how can a retailer take advantage of these platforms? There are more than 3.6

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Retail TouchPoints

NOVEMBER 24, 2023

A recent survey of more than 2,000 consumers revealed that over half won’t be able to buy as many gifts as last season, with more than one-quarter of the respondents claiming they plan to limit how much they spend. Here are five tactical steps brands and retailers can take now that will help them reach their end-of-year revenue goals.

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Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. [Editor’s Note: Check in tomorrow, Sept.

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Social Commerce Shopping Advertising Consumer 261

Inside Retail

MAY 4, 2022

When Covid hit and physical stores closed, many retailers were left floundering, trying to work out how to maintain their relationships with customers and remain relevant in their hearts and minds. Customer service: Helping is the new selling. Enter the acceleration of social commerce. The role of social media is changing.

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Retail TouchPoints

FEBRUARY 14, 2024

Retail TouchPoints sat down with Grover to check in on how his latest marketplace endeavor is evolving and get a peek into his crystal ball for what lies ahead in the marketplace landscape. Companies like Simon have such a unique opportunity because they are so close to the last mile. And a lot of that is because of the Simon DNA.

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Shopping Fulfillment Advertising Location 187

Retail TouchPoints

MARCH 13, 2024

Consumers, especially younger ones, have moved on to places like Netflix , YouTube and TikTok. This business model is very different from the core QVC and HSN brands, which operate like a traditional retailer, owning the inventory they sell. But the digital experience today is point and click, hunt and search.

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Shopping Consumer Accounting Promotions 266

Inside Retail

MAY 16, 2024

What separates a loyal customer from a devoted brand fan is not how much or how often they make a purchase. The question, of course, is how? It takes more than selling out your products, going viral on social media, or landing a famous ambassador to create true brand fans. The campaign was a success.

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Marketing Customer Experience Consumer Returns 147

Inside Retail

MARCH 14, 2024

Elijah Etri, Skippy’s Fresh Frootz manager at Victoria Point, Queensland, has started a new Tiktok challenge, encouraging viewers to head into their local supermarket and check the prices of comparable produce and products. Bunnings is now back in first place.

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Retail TouchPoints

FEBRUARY 21, 2023

In fact, despite TikTok ’s momentum in the space, much of the current social commerce buying is still taking place on Meta platforms, with Facebook Marketplace in particular proving to be a social commerce juggernaut with no real competitor. In fact they are anything but — and with good reason. Social commerce sales in the U.S.

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Social Commerce Advertising Merchant Services Shopping 218

Small Biz Trends

AUGUST 19, 2022

The more channels you have for selling the products and services of your small business, the better. The more channels you have for selling the products and services of your small business, the better. TikTok is more than just people making dance videos. How to Make a TikTok Video.

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Payment Services Marketing Planning ATS 119

Inside Retail

AUGUST 29, 2023

Thanks in large part to TikTok and Gen Z’s love of thrifting and vintage fashion, the resale market has never been more robust. A major factor behind this shift is the rise of video-forward social media app TikTok and its primarily Gen Z user base. Today, 60 per cent of TikTok users are part of the Gen Z demographic.

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Fashion Thrift Store Apparel Marketing 130

Inside Retail

OCTOBER 13, 2022

Rather than advertising products in the pages of beauty magazines or TV commercials, Gen Z is increasingly learning about and buying their cosmetics through social media and influencers – specifically, on TikTok. heatless hair roller, went viral on TikTok and began selling through the roof.

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Department Stores Marketing Advertising Consumer 246

Retail TouchPoints

APRIL 15, 2024

The lawsuit goes on to claim that Shein’s alleged infringement has only expanded as it has branched out into other categories beyond fashion, often resulting in “copying an entire item, such as a piece of jewelry or a painting, and sells the forgery for a fraction of the price of the authentic product.”

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Fast Fashion Fashion Jewelry Shopping 203

Inside Retail

JULY 2, 2023

Short-form video platform TikTok is reportedly launching a dedicated e-commerce function through its US site, which will see TikTok itself source and sell products, rather than providing a platform for brands to utilise, according to Semafor. billion) this year, from 2.8 trillion won in 2021.

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Shopping Social Commerce Marketing 130

Inside Retail

MAY 8, 2023

Founded by Jamiee Lupton in 2020 in New Zealand, the eco-conscious haircare brand is available in 26 countries, and is likely to reach another 10 by the end of this year, thanks in large part to its success on TikTok. “We We know how to communicate with [Gen Z],” Lupton told Inside Retail. She’s completely and utterly obsessed with it.

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Supermarket Advertising Management Marketing 130

365 Retail

APRIL 29, 2024

TikTok is an amazing platform where people share all sorts of fun and interesting videos. But what makes TikTok even better is having lots of followers. Followers on TikTok are like your own cheering squad—they help you get noticed and feel awesome! An exceptional approach is to buy active TikTok followers from Media Mister.

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Accounting Promotions Location Marketing 52

Retail TouchPoints

SEPTEMBER 7, 2023

Exhibit A — how Amazon built its hugely successful digital commerce business: 1. Sell those sellers access to logistics and fulfillment services, many of which were already built for its own first-party retail business 4. Exhibit B — how Walmart is building its digital commerce business: See Exhibit A. 13 and 14.)

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Fulfillment Advertising Customer Experience Marketing 308

Small Biz Trends

JULY 19, 2022

In recent years TikTok has taken social media by storm. Today TikTok is available in over 150 countries, has over 1 billion users, and has been downloaded over 200 million times in the United States alone. Similar to YouTube, TikTok’s social media platform’s most appealing draw is its capability to share videos.

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Marketing Payment Services Promotions Advertising 141

Inside Retail

OCTOBER 12, 2023

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. In the ’70s, you had disco, in the ’80s, punk rock, and in the ’90s, grunge. Data from Market.us

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Fashion Consumer Marketing Retailing Pricing 130

Retail TouchPoints

MARCH 16, 2023

When you compare how quickly this thing is going to how quickly everybody got on the internet or how quickly everybody got an iPhone, it’s night and day. But how can retail professionals separate the hype from reality? How do you get somebody to buy the $300 cashmere sweater versus the $50 sweater?

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Merchant Services Visual Merchandising Advertising Management 319

Inside Retail

JULY 17, 2023

Inside Retail : Can you talk us through what the past few years have been like at MCoBeauty, and how you’ve seen customers’ standards changing? Now, we’re the number-one-selling brand in Woolworths and Big W. Now, we’re the number-one-selling brand in Woolworths and Big W. I saw that niche.

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Inside Retail

JULY 9, 2023

It’s a brand that can do edgy yet still sell good value undies and loungewear both in its own stores and site, in department stores or even at the supermarket. Embrace authenticity and imperfection, Gen Z thrive on it – just go on TikTok. It’s a tricky course being a heritage brand, especially a mass-market fashion one. Back it up.

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Department Stores Supermarket Fashion Marketing 246

Small Biz Trends

MAY 19, 2022

Let’s be honest, you are probably not on TikTok because you think it’s just for the Gen Z users and cat videos. ICYMI – TikTok app now has 1 billion active global users , and trends are its lifeline. Similar to the fashion world, the best TikTok memes quickly come in and out of style. What are TikTok Trends?

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Fashion Accounting Marketing ATS 111

Inside Retail

SEPTEMBER 13, 2021

From bricks-and-mortar fast fashion companies like Zara, to online brands like Boohoo and now Shein, we are seeing how fast fashion has evolved with technology,” Djen told Inside Retail. As of October 2020, Shein was the world’s largest online-only fashion company, according to Euromonitor International. Social media sensation.

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Fast Fashion Fashion Marketing ATS 242

Retail TouchPoints

MAY 23, 2023

For most of its 15 years in operation, Graf Lantz had a cult-like following based on its timeless product designs and emphasis on high-quality, sustainable materials — conditions that led to a steady 25% year-over-year growth rate since 2016. I think not losing sight of that, especially as you grow, is key.”

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365 Retail

APRIL 25, 2022

Westfield UK is set to host a live two-hour shopping event – ‘Summer Styled’ on its newly launched UK TikTok account ( @westfield ) on 29 th April, and will be the first physical retail destination to launch a LIVE Shopping event on TikTok Shop in the UK.

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Shopping Accounting Fashion Consumer 80

Retail TouchPoints

MAY 16, 2022

Every Retailer Has its Expertise — Make Yours a Selling Point. It’s easy when you’re talking about wine, there’s a lot of fun content to that one, but whether you’re selling faucets or screws I bet you have some kind of expertise. Hey, that’s the firm that told me how to make the best cold brew.

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Specialty Retailers Apparel Marketing Consumer 310

Retail TouchPoints

MAY 18, 2023

A great tip here is to understand how the information displays in the listings, because that’s what the end user actually sees. Instead, lead with the key selling point, “Recycled Plastic Large Home Storage Box, 35 x 40 x 20,” to ensure the unique selling point is always visible.

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Inside Retail

MARCH 12, 2024

The brand currently only sells within Australia. Furlong & Gale is a two-year-old women’s suiting brand specialising in classic corporate pieces. The business has launched at a time of growing demand for its core product. Gale named the business after her mother’s maiden name Furlong and her father’s last name Gale. “I

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Fashion Accessories Returns Target Market 130

365 Retail

AUGUST 4, 2022

TikTok has announced that, for the first time in the UK, users will be able to purchase fresh food directly through TikTok Shop, including from much-loved pasta brand Pasta Evangelists , online fishmonger The Fish Society and The Veg Box Company.

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Shopping Marketing ATS 70

Retail Assist

MARCH 1, 2023

This week, we’re looking at why TikTok Shop is a crucial move for retailers. Why should retailers embrace TikTok Shop? TikTok is setting the pace for social players. combined with introduction of TikTok Shop has transformed the social selling space. How does TikTok help retailers to boost sales?

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Social Commerce Shopping Advertising Consumer 52