Inside Retail

APRIL 21, 2024

Fashion has embraced technology at every turn from social media to virtual change rooms, yet consumers’ wardrobes have remained analogue. I wanted to build something to reshape our relationship with our wardrobes and rewire how we experience fashion,” she added.

Fashion 273

Fashion Consumer Shopping Planning 273

Retail TouchPoints

NOVEMBER 10, 2023

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place.

Advertising 282

Advertising Marketing Social Commerce Consumer 282

Retail TouchPoints

DECEMBER 20, 2023

The top five episodes of 2023 reaffirm some of the most trending topics we covered on Retail TouchPoints over the past year, illustrating how rapidly the industry (and the customer experience) have evolved. The Retail Remix podcast was developed to feature the founders, executives and practitioners shaping retail’s future.

Advertising 245

Advertising Store Operations Merchant Services Wholesale 245

Retail TouchPoints

MARCH 7, 2024

Michaels has launched a new brand campaign and in-store selling activation to shine a spotlight on its MakerPlace by Michaels online marketplace. It also serves as a destination for sellers and shoppers alike to access classes and how-to’s — a digital iteration of Michaels’ interactive in-store experience.

Marketing 232

Marketing Shopping Planning Customer Experience 232

Retail TouchPoints

MAY 20, 2022

Ulta Beauty is the latest retailer to launch a retail media network, aiming to tap into the growing pool of ad dollars flowing into closed-loop systems as marketers look beyond search engines and social media in preparation for a cookie-less future. already has a retail media network in place.

Advertising 279

Advertising Marketing Planning Consumer 279

Retail TouchPoints

AUGUST 8, 2023

Daily active user count was down 82% from launch as of July 31, according to Sensor Tower, with just eight million users tapping into the app every day. People are hungry for a text-focused social media platform, especially in the book world!” This is a stark comparison to when daily active users peaked at roughly 44 million.

Beauty and Health 222

Beauty and Health Consumer Marketing Social Commerce 222

Retail TouchPoints

MARCH 15, 2024

After all, a digital shelf displays your products for the customer to browse, just like a shelf in a brick-and-mortar store would. Digital shelf optimization (DSO) means constantly making changes to your product display on ecommerce platforms in an attempt to keep it as optimal as possible. How can Web Scraping Help?

Inventory Management 246

Inventory Management Telecommunications Location Marketing 246

Retail TouchPoints

APRIL 4, 2023

government to the general public, more people are closely scrutinizing the actions of social media giants. Pinterest’s still relatively new CEO, Bill Ready, is doubling down on the platform being a positive environment in the increasingly toxic social media universe. “I From the U.S. That is, until now.

Advertising 291

Advertising Consumer Marketing Shopping 291

Retail TouchPoints

OCTOBER 6, 2023

4 Reasons Why the Liquid Death Brand Resonates Liquid Death has at least one business basic covered: the product itself is great. 4 Reasons Why the Liquid Death Brand Resonates Liquid Death has at least one business basic covered: the product itself is great. For others, it’s an overhyped DTC business that is trying to remain relevant.

Marketing 246

Marketing Wholesale Accounting Consumer 246

Retail Focus

AUGUST 9, 2023

Do you know how PR can change the dimension of your sales regardless of what product or service you are offering during and after a life event? Let’s discover how hiring an expert on public relations or having a separate PR team before planning a live event can make your concept a reality.

Advertising 130

Advertising Planning Consumer Marketing 130

Retail TouchPoints

MARCH 20, 2024

You have to have areas in the store that cater to these new product categories,” said Plenert. “You You have to have areas in the store that cater to these new product categories,” said Plenert. but the company also has worked with its portfolio of luxury clients on a range of new store designs and experiences.

Specialty Retailers 272

Specialty Retailers Department Stores Consumer Advertising 272

Retail TouchPoints

FEBRUARY 15, 2024

The Home Court pop-up will feature a series of experiences and events, including an interactive LED half-court, daily basketball clinics, sneaker trialing, customization stations, exclusive product releases, athlete appearances and more. 19 launch on Prime Video. 19 launch on Prime Video.

Drop-Shipping 237

Drop-Shipping Apparel Shipping Location 237

Inside Retail

FEBRUARY 19, 2024

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

Marketing 290

Marketing Brand Management Management Customer Experience 290

Inside Retail

APRIL 10, 2024

Inside Retail : How did the idea for Papier come about? Inside Retail : How did the idea for Papier come about? IR : Where are the current white spaces in this field, and how is Papier helping fill them? IR : Where are the current white spaces in this field, and how is Papier helping fill them? billion by 2028.

Consumer 130

Consumer Marketing Planning Returns 130

Inside Retail

JULY 17, 2023

Inside Retail : Can you talk us through what the past few years have been like at MCoBeauty, and how you’ve seen customers’ standards changing? How has that affected the brand’s positioning as a luxe-for-less offering? I think what we’re doing right is continuing to deliver quality at that lower price point.

Advertising 245

Advertising Marketing Planning Management 245

Inside Retail

FEBRUARY 21, 2023

Following its store launch in Sydney earlier this year, Hong Kong-based tech accessories brand Casetify is planning to expand across Australia, as part of a larger goal of reaching 100 stores globally by 2025. It’s part of a sustainability policy, whereby old cases from any brand are converted into new Casetify products.

Planning 246

Planning Accessories Location Consumer 246

Retail TouchPoints

MAY 18, 2023

Thanks to its core product — stylishly packaged, “beauty forward” hand sanitizers crafted in partnership with the well-known Givaudan perfume house — the brand achieved a $60+ average order value (AOV) from its inception in 2018. Ulta launched Touchland in 1,300 stores in January 2020 — and its products sold out within two weeks.

Planning 260

Planning Accounting Wholesale Consumer 260

Inside Retail

JANUARY 15, 2024

If day one of the National Retail Federation’s annual conference, Retail’s Big Show, was all about AI, the overarching focus of day two was learning how to appeal to the modern consumer, especially Gen Z. However, the campaign did not go off exactly as planned. For example, Pearson pointed to the Grimace Shake takeover of 2023.

ATS 246

ATS Consumer Marketing Shopping 246

Wiser

JULY 25, 2023

That’s why it’s so important for small business owners to understand how to promote their businesses effectively. That’s why it’s so important for small business owners to understand how to promote their businesses effectively. They can also use social media platforms such as Facebook or Twitter to reach out to potential customers.

Promotions 147

Promotions Advertising Marketing Planning 147

Retail Focus

JULY 5, 2022

The primary purpose of retail stores is to stock and sell products to consumers. It would be best if you had a business goal before creating a design business and a working plan to achieve it. . Create A Business Plan. After you have organized your thoughts, the following line of action is to devise a working business plan.

Accounting 227

Accounting Planning Advertising Brand Management 227

Retail TouchPoints

MARCH 16, 2023

When you compare how quickly this thing is going to how quickly everybody got on the internet or how quickly everybody got an iPhone, it’s night and day. But how can retail professionals separate the hype from reality? How do you get somebody to buy the $300 cashmere sweater versus the $50 sweater?

Merchant Services 320

Merchant Services Visual Merchandising Advertising Management 320

Inside Retail

AUGUST 10, 2023

With over 460 million people using social media platform Pinterest each month, there are countless opportunities for savvy retailers to capitalise on this engagement, and convert traffic into sales. The platform’s vision is to make everything on Pinterest shoppable. Our job is to make the ideas that they are creating shoppable.”

Advertising 228

Advertising Department Stores Shopping Planning 228

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. If you build it, they will come.”

Social Commerce 268

Social Commerce Shopping Advertising Consumer 268

Inside Retail

APRIL 26, 2024

But, with an aggressive spend on social media, they are hard to ignore. This week, France announced legislation to “limit the excesses of ultra-fast fashion”. Key measures include a ban on advertising for cheap textiles and an environmental charge on low-cost items. Full disclosure, I have a bit of a shopping addiction.

Fast Fashion 162

Fast Fashion Fashion Payment Services Shopping 162

Retail TouchPoints

JULY 6, 2023

Sustainability is an enormous social issue and it’s here to stay. That is why it’s no surprise that when surveyed , 71% of retail leaders indicated that they were prioritizing sustainability in their business. However, these changes aren’t occurring overnight. For example, a well-known U.S.

Accounting 232

Accounting Consumer Customer Experience Planning 232

Retail TouchPoints

JULY 19, 2022

Pinterest ’s role in the world of social media is blurry — consumers use the platform very differently than they do Instagram or TikTok, for example. But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear. Spoiler alert — she got the job.

Shopping 246

Shopping Social Commerce Merchant Services Fashion 246

Wiser

AUGUST 21, 2023

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. This is where strategic planning, product positioning, and creative marketing come into play. The product promotion process can seem daunting, of course.

Promotions 146

Promotions Advertising Consumer Marketing 146

Retail TouchPoints

JANUARY 19, 2023

A combination of video stream, entertainment and real-time group chat, livestream shopping is a part of the much broader social commerce industry, which is currently $492 billion in size and expected to grow 3X as fast as traditional ecommerce, according to Jill Standish, Global Lead for Accenture’s Retail Industry Practice.

Social Commerce 282

Social Commerce Consumer Marketing Shopping 282

Inside Retail

JANUARY 2, 2024

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Consider ‘launching’ a new collaboration or product colourway that no one would be expecting.

Marketing 130

Marketing Promotions Planning Shopping 130

Retail TouchPoints

MAY 29, 2023

The World of ‘Hype’ Starting with designer collaborations in the early 2010s, the desire for limited edition, or what is now classified as “hype” products, has become a popular purchasing pattern among millennials and Gen Z. With limited edition products, brands are attracting and unleashing a whole new set of customers and brand loyalists.

Payment Services 270

Payment Services Customer Experience Checkout Consumer 270

Inside Retail

NOVEMBER 29, 2022

Its online stockists currently include Revolve, Shopbop, Free People and Urban Outfitters, and it will soon launch in David Jones. Founder and designer Kate Nixon said that the business started in Byron Bay in 2015, with her hand-making lace bralettes and posting products online. From pop-ups to a permanent location.

Dead-Stock 245

Dead-Stock Wholesale Drop-Shipping Fashion 245

Retail TouchPoints

JANUARY 8, 2021

How do we better our lives and create additional income streams during such unprecedented times? While it may not be a great time to launch a traditional business, it is an opportune time to digitally launch a lifestyle business. Launching Your Lifestyle Business. Step 1: Creating a plan for a solid foundation.

Clienteling 264

Clienteling Finance Planning Marketing 264

Retail TouchPoints

APRIL 20, 2022

Our marketing and social media presence will drive new customers to our store, but the experience in the physical store brings them back. ”. Cookies and Dr. Greenthumb’s needed partners that understood how to navigate and successfully launch new stores despite these complexities. billion globally by 2026.

Marketing 353

Marketing Location Customer Experience Consumer 353

Retail TouchPoints

SEPTEMBER 20, 2023

We’ve all heard the stats about the thousands of marketing messages the average consumer is exposed to weekly, and yet advertisers continue to forget just how noisy the media landscape is when planning their CTV campaigns. To be clear, CTV is hugely valuable and important to modern brands.

Advertising 147

Advertising Location Customer Experience Consumer 147

Retail TouchPoints

SEPTEMBER 29, 2021

This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce. billion views and counting.

Social Commerce 305

Social Commerce Shopping Advertising Marketing 305

Retail TouchPoints

SEPTEMBER 12, 2022

But new direct-to-consumer (DTC) brands like Sundays are designed to streamline the process and develop multipurpose products that can adapt as consumers’ needs change. The founders’ strong furniture design chops has allowed Sundays to develop more than 50% of its products in-house and to prioritize simplicity and multifunctionality.

Shopping 258

Shopping Customer Experience Shipping Consumer 258

Retail TouchPoints

MARCH 3, 2022

Target has big plans for 2022, with the retailer announcing plans to invest up to $5 billion this year to open new stores, enhance its digital, fulfillment and supply chain capabilities, and expand its shop-in-shop concept with Ulta Beauty. and New York’s Times Square. and New York’s Times Square.

Payment Services 232

Payment Services Shopping Planning Fulfillment 232