Retail TouchPoints

MARCH 24, 2023

Shopify has launched a new integration with Google Cloud that enables its merchants to leverage Google-quality search capabilities and AI innovations on their sites. Enterprise brands on Shopify can now access Google Cloud’s Discovery Al solutions directly through Commerce Components , Shopify’s enterprise retail solution.

Merchant Services 285

Merchant Services Shopping Apparel Fulfillment 285

Retail TouchPoints

JULY 14, 2023

Generative AI is set to revolutionize ecommerce, enabling a more interactive and personalized shopping experience, which is integral to both attracting and retaining customers. In the crowded landscape of ecommerce, a positive customer experience across every aspect of an order has become intrinsic to online success.

Fulfillment 190

Fulfillment Dead-Stock Customer Experience Inventory Management 190

Retail TouchPoints

MAY 11, 2022

Accurate search results and personalized recommendations are undisputedly the bedrock of modern ecommerce. To make all of this possible — from search query relevance to ranking models and recommendation engines — machine learning (ML) is utilized. Recommendation of complementary items. Data Labeling.

Accessories 249

Accessories Management Shopping Marketing 249

Retail TouchPoints

JULY 4, 2022

If you have an ecommerce site, you need to prepare for this change — and fast. In this guide, I’ll help you get started by explaining: How Google Analytics 4 is different from Universal Analytics What this change means for your ecommerce site And which three migration mistakes you need to avoid.

Accounting 240

Accounting Boutique Marketing Planning 240

Retail TouchPoints

JUNE 7, 2023

In the wake of OpenAI’s explosion in popularity, every other ecommerce and marketing technology company appears to be hitting the market claiming to have an artificial intelligence solution. Ecommerce companies looking to adopt an AI and machine learning-powered solution should take note. Are you aware of the risks?

Marketing 220

Marketing Advertising Customer Experience Consumer 220

Retail TouchPoints

AUGUST 30, 2022

In response, Davines partnered with AI-powered commerce discovery platform Coveo to develop an ecommerce strategy that compensated for the loss of its salon presence, using an AI-powered approach that personalized the customer journey and also generated “buzz” — and demand for products — via social proof. “We

Promotions 265

Promotions Shopping Management Consumer 265

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. And this recommendation makes sense, as research from video creator Wyzowl found that 73% of consumers prefer to watch a video to learn about a product or a service.

Marketing 303

Marketing Returns Advertising Marketing Spend 303

Retail TouchPoints

JANUARY 4, 2023

Ecommerce can sometimes lose the experience of in-person shopping and, with it a retailer’s ability to show off its products in ways that can set a store apart from its competition. Ecommerce sites can now highlight products in new and interactive ways that make the discovery process more fun for consumers. Bringing Luxury Online.

Comparison Shopping 243

Comparison Shopping Consumer Shopping Customer Experience 243

Retail TouchPoints

SEPTEMBER 19, 2023

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. A recent ecommerce search report by a leading customer experience platform provider tested sites and surveyed both customers and ecommerce professionals.

Customer Experience 234

Customer Experience Checkout Marketing Spend Consumer 234

Retail TouchPoints

SEPTEMBER 16, 2022

Nowadays, more and more shoppers are flocking to ecommerce sites for the best deals. In fact, global ecommerce sales are expected to top $5.5 Ecommerce retailers everywhere are bracing themselves for a severe lack of sleep as they monitor, manage and maximize their sites during this crucial holiday.

Dead-Stock 237

Dead-Stock Promotions Shopping Management 237

Retail TouchPoints

APRIL 16, 2024

Customer satisfaction and loyalty are paramount in today’s competitive ecommerce landscape, since customers have countless brands, retailers and marketplaces to choose from. Although the second metric is a little more complex to gather, a simple solution could be adding a question at checkout, such as “How did you hear about us?”.

Promotions 147

Promotions Consumer Checkout Wholesale 147

Retail TouchPoints

JANUARY 13, 2023

The big question for brands and retailers is how to increase revenues and efficiency, decrease expenses and make every customer count. The big question for brands and retailers is how to increase revenues and efficiency, decrease expenses and make every customer count. How to Maximize Your Top Line in 2023 .

Returns 252

Returns Consumer Inventory Management Customer Experience 252

Retail TouchPoints

DECEMBER 27, 2023

And the challenge for CPG leaders becomes how to maintain the output of their teams after that initial burst of energy at launch. And the challenge for CPG leaders becomes how to maintain the output of their teams after that initial burst of energy at launch. Of the 30,000 new consumer products released each year, most of them fail.

Operating Expenses 219

Operating Expenses Promotions Consumer Marketing 219

Retail TouchPoints

SEPTEMBER 21, 2023

For one, an efficient AI-driven system can mean timely updates, personalized product recommendations and proactive assistance, making the wait for our desired items less tedious and more delightful. It’s not just about having AI; it’s about how you employ it. And this is where AI is poised to be a game changer.

Customer Retention 264

Customer Retention Shipping Customer Experience Checkout 264

Retail TouchPoints

AUGUST 17, 2022

It’s hard to say that 2022 has been the year of ecommerce so far. According to the latest Mastercard SpendingPulse report, ecommerce transactions have declined 1.8% The ultimate approach that smart ecommerce companies follow in that regard is automation. The power of ecommerce automation is typically two-fold.

Payment Services 355

Payment Services Advertising Returns Checkout 355

Retail TouchPoints

JULY 5, 2022

Retailers’ attitudes about ecommerce have undergone a series of rapid evolutions over the last two years. Then, once basic digital offerings were in place, merchants began to consider how to make these ecommerce advancements permanent in preparation for the “New Normal.”.

Merchant Services 271

Merchant Services Shipping Customer Experience Grocer 271

Wiser

DECEMBER 20, 2023

By understanding the dynamics of product availability and the power of effective promotions, online brands and retailers can capture the complete picture, optimize pricing strategies, and prioritize online commerce execution. With these advantages in mind, it becomes clearer why the 2023 holiday season was dominated by eCommerce.

Retail Trends 147

Retail Trends Promotions Supply Chain Management Consumer 147

Retail Gazette

NOVEMBER 30, 2023

The Inditex-owned fashion retailer said the rollout of the new virtual try-on service hopes to “eliminate the fit and sizing guesswork” typical of online shopping, to boost ecommerce sales. The tool also offers personalized size recommendations through 3DLook’s YourFit technology.

Returns 116

Returns Fashion Shopping 116

Retail TouchPoints

MARCH 10, 2021

The global pandemic created by COVID-19 has accelerated the maturation of ecommerce businesses and has led to an increase in online sales. In this scenario, ecommerce businesses must be able to adapt quickly to changes in the market, offer competitive prices and keep up with new trends. Dynamic Pricing Strategies.

Payment Services 273

Payment Services Promotions Shopping Marketing 273

Retail TouchPoints

DECEMBER 22, 2021

By all accounts, the pandemic was a boon to ecommerce. A McKinsey Report noted that lockdown orders crammed a decade’s worth of ecommerce growth into just 10 months. With all this positivity surrounding ecommerce, why do I see an existential threat looming on the horizon? Open Recs Everywhere. Where Did All the Talent Go?

Customer Experience 273

Customer Experience Finance Shopping Shipping 273

Wiser

DECEMBER 18, 2023

Prioritizing your digital share of shelf is paramount if you want to get ahead in the eCommerce space. With the surge in eCommerce, understanding and leveraging the concept becomes a requisite for businesses wanting to maintain a competitive edge. Market trends shift rapidly, consumer behavior fluctuates, and competition intensifies.

Promotions 139

Promotions Management Inventory Management Marketing 139

Retail TouchPoints

DECEMBER 14, 2023

Yet what most retailers don’t realize is how significant the opportunity is in the post-purchase experience, and consumers and retail leaders have quite a different view of this part of the shopping journey. Here’s how to create relevant shopping experiences for today’s consumers: Understand your customers. In the U.S.,

Checkout 224

Checkout Customer Experience Consumer Shopping 224

Retail TouchPoints

NOVEMBER 24, 2022

Ecommerce businesses are always looking for ways to boost visibility and generate high-volume sales. Shoppers’ expectations have evolved, and it’s time ecommerce practices do so as well. Shoppers’ expectations have evolved, and it’s time ecommerce practices do so as well. Frictionless Commerce ? Increased Brand Loyalty.

Merchant Services 228

Merchant Services Checkout Shopping Location 228

Retail TouchPoints

SEPTEMBER 2, 2022

Global cross-border ecommerce sales reached nearly $3.2 Brands and retailers should keep a close eye on competitors already in these markets, how they’re performing and what unique differentiation they can add to the category. The four keys to success are. Establish Your Value Proposition. Consider the Value of Marketplaces.

Merchant Services 275

Merchant Services Customer Experience Marketing Consumer 275

Retail TouchPoints

AUGUST 17, 2021

Over the last year or so we’ve seen retailers and ecommerce sellers adopting AI tools at a frenetic pace. From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI. Practical Benefits of AI in Grocery.

Checkout 305

Checkout Payment Services Customer Experience Inventory Management 305

Retail TouchPoints

MARCH 13, 2023

Much like an article that doesn’t live up to its catchy headline, Rohan Deuskar describes inspiration clickbait as compelling shopping content (most often visual) that ends up driving a user into a disappointing, bland ecommerce experience. Anyone who shops online has probably at some point fallen victim to “ inspiration clickbait.”

Visual Merchandising 232

Visual Merchandising Shopping Customer Retention Sporting Goods 232

Retail TouchPoints

APRIL 27, 2022

Then in 2021, grocery ecommerce sales reached 9.5% The sign is clear — ecommerce is here to stay. Alongside the infrastructure dilemma, when speaking to grocers about their online operation, it becomes clear just how challenging optimizing and unlocking value during the ecommerce end-to-end process can be.

Management 254

Management Grocer Fulfillment Accounting 254

Retail TouchPoints

JUNE 12, 2023

Amazon’s legendary machine learning algorithms drive revenue by recommending products based on customers’ behavior. How Small and Medium Retailers can get into the AI Game There are a few things that small and medium-sized businesses can do to get started with AI and GPT-style models. AI in retail is everywhere.

Planning 240

Planning Management Consumer Marketing 240

Retail TouchPoints

DECEMBER 13, 2021

For example, our retail search capability is based on the search stack and capabilities we built for the core Google search — that natural language understanding, the understanding of intent, the product knowledge graph, and really understanding what and how people are saying things, and what that means to their shopping journey.

Merchant Services 182

Merchant Services Shopping Consumer Checkout 182

Retail TouchPoints

JULY 5, 2023

This convenience can lead to faster order completion and in the process reduce cart abandonment rates and increase ecommerce conversion rates. By encouraging customers to use digital wallets, retailers can benefit from reduced payment processing fees and optimize their cost structure.

Merchant Services 258

Merchant Services Payment Services Checkout Consumer 258

Retail TouchPoints

FEBRUARY 13, 2023

My day to day is focused on figuring out how the tech and the product work together to fuel our entire ecosystem.” My day to day is focused on figuring out how the tech and the product work together to fuel our entire ecosystem.” As a team, we had a suspicion that people want little bit-sized pieces of context, curation and help. “We

ATS 227

ATS Shopping Advertising Planning 227

Retail TouchPoints

MARCH 16, 2023

When you compare how quickly this thing is going to how quickly everybody got on the internet or how quickly everybody got an iPhone, it’s night and day. I actually think generative AI is going to be bigger than the internet or smartphones in ecommerce.” But how can retail professionals separate the hype from reality?

Merchant Services 313

Merchant Services Visual Merchandising Advertising Management 313

Retail TouchPoints

OCTOBER 25, 2023

So how can brands effectively insert themselves into these conversations? Life experiences are catalysts for forging these communities — milestones such as going off to college or having children can serve as a baseline for connection, as individuals seek out those they can relate to and get recommendations from.

Advertising 268

Advertising Accounting Marketing Promotions 268

Retail TouchPoints

AUGUST 17, 2021

But how can physical stores achieve newly required levels of flexibility? For one, they can be located closer to customers, but they also are easier to optimize than giant spaces. All retailers know how important it is to listen to their customer, particularly when new wants and behaviors can now emerge so quickly.

Clienteling 277

Clienteling Customer Experience Fashion Location 277

Retail TouchPoints

AUGUST 22, 2023

Marketplace and ecommerce experts offered their detailed best practices for a Retail TouchPoints Special Report. Marketplaces have become go-to destinations for consumers to browse a vast breadth of products and brands. For many, it’s the first place they go to search for items related to a specific keyword, phrase or trend.

Advertising 199

Advertising Fulfillment Consumer Promotions 199

Retail TouchPoints

JUNE 23, 2022

This is also the ideal time to review the online customer journey, because consumer expectations for ecommerce convenience and personalization are higher than ever, based on the findings of ClearSale’s 2021 State of Consumer Attitudes on Ecommerce, Fraud & CX survey. Personalize Your Back-to-School Marketing.

Payment Services 254

Payment Services Checkout Drop-Shipping Customer Retention 254

Retail TouchPoints

JUNE 3, 2021

Ecommerce personalization platform Nosto has acquired visual content marketing platform Stackla , which helps marketers discover, manage and display authentic, influential visuals across all their marketing touch points via its AI-powered user-generated content (UGC) platform and asset manager.

Marketing 163

Marketing Management Consumer Shopping 163