Ultra-fast fashion is undermining efforts to make the industry more sustainable
Inside Retail
MARCH 19, 2024
Since the 1990s, fast fashion has enabled everyday people to buy the latest catwalk trends. But the sheer volume of garments being whipped up, sold and soon discarded is contributing to a global sustainability crisis. We’re on a downward spiral, from fast fashion to ultra-fast fashion. How is this even possible?
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