IKEA’s Strategy for Staying on Top
Indigo 9 Digital
MAY 27, 2022
If you are curious about how IKEA plans to keep its competitors at bay then consider these six elements of its strategy. With millions of people working and learning from home during the COVID-19 pandemic, home furnishing stores have been key beneficiaries. It plans to decrease its climate impact per item by 70% by 2030.
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