heres-what-drives-gen-z-purchases-and-loyalty 
Inside Retail
SEPTEMBER 11, 2023
On average, $450 a month is being shifted towards essentials and across every generation it’s a little bit different, but the youthful Gen Y are shifting the most around to cover things like their mortgages, rent and childcare. They want to keep doing what they can and they’ll sacrifice accordingly.”
Retail TouchPoints
MAY 12, 2023
Companies should better understand this evolving landscape so they can drive measurable value, foster brand loyalty and build deeper relationships.” Source: Deloitte) The real takeaway here is how much younger generations value these digital interactions.
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Retail TouchPoints
MAY 29, 2023
But with 73% of consumers saying that “a good experience is key in influencing their brand loyalties,” according to PwC , there has never been a better time for brands to relook at their processes, upgrade their antiquated technology and find a new solution that delivers a fair experience to sustain customer loyalty.
Inside Retail
SEPTEMBER 4, 2022
This global behavioural evolution – which has its roots in the accelerated e-commerce phenomenon consumers underwent during the pandemic – is particularly marked in Australia, where shoppers tend to be big fans of loyalty programs. . Classic loyalty programs are centred around capturing data and are powered by the adaptivity of data sharing.
Retail TouchPoints
JANUARY 25, 2023
Shoppers now view stores as places to check out items before buying, to get purchasing advice, to have relaxing or exciting experiences, to meet like-minded people and to put their sustainability principles into practice. Here are six ways we see retailers innovating the in-store experience to keep up.
Retail TouchPoints
JULY 26, 2022
But this era of inflationary pressure is unique because the cost of goods is rising faster than what can be reasonably passed on to consumers. Here are our five holiday shopping predictions to consider as you develop your strategy for the 2022 season. But this year, the main motivating factor driving early purchases will be inflation.
Retail TouchPoints
JANUARY 26, 2021
Culled from this agile, iterative survey data, here are six things we learned consumers want from retailers heading into 2021: 1. Nearly a third (28%) of consumers overall, and 40% of Gen Z consumers, are spending more time searching for new brands or sites they have never visited before.
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