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Newly released university research further explores how grocers and other retailers can take advantage of in-store cameras with advanced artificial intelligence (AI) technologies to read facial expressions — raising an eyebrow, opening eyes, smiling — to enhance storelayouts, RetailWire reports.
Newly-released university research further explores how grocers and other retailers can take advantage of in-store cameras with advanced artificial intelligence (AI) technologies to read facial expressions — raising an eyebrow, opening eyes, smiling — to enhance storelayouts, RetailWire reports.
French retailer Carrefour had ambitions to grow its e-commerce sales amid digital-native grocers but was struggling with digital assets that were managed separately, which impeded making changes at scale. It wanted to create synergy between its bricks-and-mortar locations and digital storefront.
M&S M&S has been embarking on its store rotation plan to make sure it has “the right stores, in the right place, with the right space” and last year invested £480m into “bigger, better stores” with 20 new shops opened. This includes a £30m investment in its London store estate.
While not every new or revamped store will be an exact copy, the site has been providing the supermarket with real insight on over 100 ‘experiments’ that have been trialled into what could be rolled out more widely in the future.
This means stores providing and recommending what the customer needs, when they need it, with the power of data and AI. It also means having a unique in-store experience with optimised storelayouts, mall facilities, customer service and of course, safety measures. Strategically located on a gross area of 3.48
That was the main change in shopping behavior grocers experienced during the coronavirus pandemic. Wary of catching COVID-19, many consumers made fewer trips to supermarkets and grocery stores, and when they did, they tended to buy more to extend the time between such excursions. For many grocers, that translated into higher sales.
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