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Moving Supply Chains Closer to Consumers Provides Opportunity to Accelerate a Green Commerce Revolution

Retail TouchPoints

JULY 26, 2022

As a result, many organizations (state and private sector) are weighing the benefits of moving their manufacturing and supply chain functions closer to consumers in an attempt to guard against the inevitability of future market volatility. Ann Sung Ruckstuhl is Manhattan Associates’ SVP and Chief Marketing Officer.

Consumer 253
Consumer Operating Expenses Shipping Green Retail 253
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From Foot Traffic to Sales: The Role of Shopper Yield in Retail Success

V Count

MAY 2, 2023

Shopper Yield = Conversion x ATV Bearing a comprehensive approach, retailers can optimize their marketing strategies to improve their customers’ in-store experiences and maximize the store’s overall revenue. The total number of sales divided by the total foot traffic for a specific period will show your shopper yield.

ATV 52
ATV Store Layout Green Retail Promotions 52
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