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Instacart Enables Off-Site Shopping Ads in New Partnership with Google

Retail TouchPoints

Google Shopping ads are now accessible to Instacart ’s advertising partners, which can leverage Instacart’s retail media data. Instacart offers insights on consumer shopping behavior from its catalog of more than 1.4 Instacart offers insights on consumer shopping behavior from its catalog of more than 1.4

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Google Debuts New Tools to Help Brands Harness the Power of Generative AI

Retail TouchPoints

Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. Image resolution enhancement in Google Product Studio. And yet 40% of product offers on Google today have just one image. “In Merchants in the U.S.

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Hey Alexa, How Can Marketers Personalize Content for You?

Retail TouchPoints

By the end of this year, more than 200 million smart speakers are expected to be sold globally, led by the Amazon Echo and Google Nest devices, and that number will grow in the years ahead. Consumers are enjoying the benefits of a hands-free, voice-activated application to help cook a recipe or shop online. Personalized usage.

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Retail and Healthcare: A Relationship that Today’s Technology can Promote, Strengthen and Expand

Retail TouchPoints

Costco customers can leverage the optical department to fill a new prescription for eyeglasses or get evaluated for new Bluetooth-enabled listening devices as part of a weekly shopping trip for necessities. Smart data analytics yields this understanding at scale. Meanwhile, Petco is opening veterinary clinics in their stores.

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Walmart and Meredith Cook Up Wide-Ranging Shoppable Content Partnership

Retail TouchPoints

Under the new partnership, customers will be able to shop for Walmart products across content from Meredith’s portfolio of publications, including Allrecipes , Better Homes & Gardens , PARENTS , EatingWell and REAL SIMPLE.

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Best Buy Puts its Tech Foot Forward With Small-Format, Digital-First Store

Retail TouchPoints

The 5,000 -square foot shop will build on the small-format pilot program Best Buy started with a test model in Charlotte, N.C. The new digital-first shopping experience will encourage customers to do everything, from shopping and selecting a product to getting advice digitally, while in the store. in late 2021.

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How digital signage and kiosks can help stores match the online experience

Inside Retail

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. The only way to achieve that is through a digital medium,” says Neal French, director of Chrome Enterprise sales JAPAC at Google. “The

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