Retail TouchPoints

NOVEMBER 5, 2020

Feed management platform Channable can help retailers manage their product listings and orders across thousands of online marketplaces, affiliate networks and price comparison sites. The Channable platform provides retailers with product data feed management solutions to help them advertise and sell their products on any marketplace.

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Retail TouchPoints

SEPTEMBER 30, 2022

“Natural” was the word of the day at Google ’s third annual SearchOn event , where the tech giant unveiled a host of new ways it is working to make search, translation, navigation and discovery online work and feel more like it does in the real world. The biggest way Google is doing this is by making its search more visual.

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Retail TouchPoints

OCTOBER 21, 2021

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared to giants like Amazon and eBay , it is at the same time central to the shopping journeys of millions of consumers every day. We’re Not a Retailer, We’re Not a Marketplace’.

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Retail TouchPoints

FEBRUARY 15, 2023

Google Cloud and Accenture are expanding their strategic partnership with a series of new initiatives to help retailers modernize their businesses and transform store operations. So you’re getting the value of Google innovation — we put 21 million people-hours into AI research every year — combined with Accenture’s pre-built tools.”

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Retail TouchPoints

SEPTEMBER 28, 2020

Fortunately, not long into the crisis, search behemoth Google paid attention to these companies’ needs, announcing in April that merchants would be able to list products on its Google Shopping platform for free. Your business should certainly be looking to harness Google Shopping to its advantage. of all clicks.

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Retail TouchPoints

JUNE 12, 2020

In the world of e-Commerce, Amazon is continually seen as the industry leader, but recently Google has been flexing its retail muscles by opening its shopping platform to advertisers. It’s no surprise that we’ll continue to see e-Commerce brands appearing on Google Shopping as an additional channel.

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Retail TouchPoints

APRIL 8, 2022

Google is not a retailer or a marketplace, and it doesn’t want to be — the company is very clear about that. But there is one big difference between Google and the leading online marketplaces— Google offers all this to merchants for free. This isn’t altruism on Google’s part though.

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Retail TouchPoints

JANUARY 5, 2024

A small group ( 1% ) of Google Chrome users are now eligible for Tracking Protection , which restricts the use of these cookies by default. As part of its Privacy Sandbox initiative, Google plans to phase cookies out for all Chrome users during the second half of 2024.

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Retail TouchPoints

FEBRUARY 21, 2023

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. When looked at from this view, Meta’s decision to do away with certain shopping-specific functionalities on its platforms takes on a different hue.

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Retail TouchPoints

NOVEMBER 15, 2021

Fresh off its rebrand , Meta has introduced a series of new tools to make shopping and buying easier on its flagship platforms Facebook and Instagram. billion people using Facebook Groups every month, today we’re introducing new ways to shop in Groups and get inspiration from friends and creators you trust on Facebook.”.

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Retail TouchPoints

AUGUST 30, 2023

For one campaign, Constellation helped Henry Rose implement In-Feed Ads through Smart Performance Campaign, which allowed the brand to decrease cost per action by 15.4% , increase conversion rates by 26.6% and increase return on ad spend by 32.8%.

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Retail TouchPoints

NOVEMBER 15, 2021

Video is taking over our social feeds, and it’s no wonder: as content goes, it’s the most dynamic, engaging and perhaps the best for demanding consumer attention at several different intervals. Fact: Video can help re-create those in-person shopping experiences. Myth: Video is expensive to produce.

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Inside Retail

AUGUST 31, 2021

As Australia undergoes its intermittent lockdown within different states, the bridge between shoppers and businesses still stands: online shopping. But as some brands load their operations onto key offsite channels such as Google Shopping, Facebook and more, they often neglect selling on marketplaces. Go multichannel.

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Inside Retail

SEPTEMBER 23, 2021

San Francisco-based mobile shopping app Wish has kicked off a campaign to dramatically increase the number of merchants on its platform from countries other than China. If you come from a social ad or a Google ad, it knows something about you demographically and serves you what it thinks you might like.

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Store Growers

MARCH 7, 2024

Last Updated on March 7, 2024 Recommendations play a key role in Google Ads. They’re a way for Google to flag potential improvements to advertisers. And while a lot of them are solid “improvements” some are very harmful to the profitability of your Google Ads campaigns. Advice is the same as above.

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Store Growers

NOVEMBER 30, 2022

Being able to target Google’s massive user base can be a recipe for success for many Shopify stores as it allows you to get more visibility for your products. The easiest way to get started with Google Ads is on Google Shopping. And that journey starts with connecting your Shopify store to Google Merchant Center.

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Store Growers

MAY 26, 2023

Any issue with product availability in your feed can limit the effect of Google Shopping campaigns, so staying on top of this is imperative. Then, we discuss common product feed issues about availability attributes and ways to solve them. What Is [availability] in the Product Feed? Let’s dive straight into it.

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Store Growers

APRIL 5, 2023

Google Shopping has a number of attributes that allow users to pinpoint the exact size, fit, color, pattern, theme, and other product features. In this article, we’ll cover the size attribute for product feeds and explain what it is, how to satisfy Google’s formatting requirements, how to add size to your feed, and other useful tips.

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Store Growers

FEBRUARY 24, 2023

Last Updated on February 24, 2023 Sometimes, users know exactly what they are looking for in a product available on Google Shopping. In this article, we’ll explore how you can configure the color attribute in your Google Shopping product feeds, including formatting tips and troubleshooting common issues.

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Store Growers

JANUARY 24, 2023

Last Updated on January 24, 2023 Shopping Ads are one of the best known features in Google Ads. It uses all the information from your feed and website for potential buyers. In this article, I’ll show you how to get started and how you can optimize your feed for maximum impact! What are Free Product Listings?

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Store Growers

JUNE 16, 2023

Last Updated on June 16, 2023 Since their introduction to Google Ads, dynamic remarketing campaigns have attracted a lot of attention among marketers. With a dynamic remarketing campaign, you can target visitors based on what they did while visiting that URL (viewed a product page, added a product to the shopping cart, etc.).

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Retail TouchPoints

SEPTEMBER 30, 2022

Crafting in-store advertising with these concerns in mind can lighten the anxiety of comparison shopping for consumers while ensuring retailers aren’t leaving money on the table. This is how zero-party data transforms into a targeted and rewarding shopping experience. Offering Targeted Promotions That Show Customers you Care.

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Store Growers

FEBRUARY 23, 2023

Last Updated on February 23, 2023 Merchants and advertisers are always on the lookout for methods that will help them gain more exposure on Google Shopping. We also outline ways to optimize the description attribute so that the items from your feed get better exposure. How Is the Description Attribute Used in Google Shopping?

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Store Growers

APRIL 11, 2023

If they are, Google Shopping allows merchants to specify this product feature through a separate product feed attribute. In this piece, we’ll cover the pattern attribute and explain what it is, how Google uses it, what the formatting requirements are, how to add [pattern] to an item in your feed, and more.

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Store Growers

MAY 22, 2023

If you’re a merchant, you already know that Google Shopping has many amazing features, one of them being the excellent program known as Product Ratings. Each item’s ratings can come from different sources, such as review sites and aggregators, merchants, or Google customers. Let’s start. What Are the Eligibility Requirements?

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Store Growers

APRIL 18, 2023

The most effective method to show in the top position with Shopping Ads is very similar to that for Search Ads, find an edge over your competitor and invest in it. In this article, we’ll explore what it is, and how to add it correctly to your product feed. What Is the Sale Price Attribute in the Product Feed?

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Store Growers

FEBRUARY 25, 2023

That’s why it’s crucial to ensure that your product feed includes accurate and up-to-date pricing information. In this guide, we’ll take a deep dive into the “price attribute” in Google Shopping, the primary way that Google displays pricing information for products in its search results.

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Store Growers

FEBRUARY 25, 2023

That’s why it’s crucial to ensure that your product feed includes accurate and up-to-date pricing information. In this guide, we’ll take a deep dive into the “price attribute” in Google Shopping, the primary way that Google displays pricing information for products in its search results.

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Store Growers

MAY 10, 2023

Last Updated on May 10, 2023 If you’re just entering the world of Google Merchant Center and Google Shopping, you might feel a bit lost when it comes to utilizing their benefits or the nuances between them. What Are the Product Data Requirements for Google Merchant Center?

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Store Growers

MARCH 14, 2023

When it comes to running successful ad campaigns on Google, landing page relevance is key. The same goes for product ads on Google Shopping. That’s why in this article, we’re going to dive into the nitty-gritty of the link attribute, the landing page in your product feed.

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Store Growers

MARCH 28, 2023

Last Updated on March 29, 2023 Some attributes for Google Shopping feeds serve to make accounting and conversion reporting easier. We’ll cover the cost of goods sold attribute: what it measures, how merchants can benefit from it, how to format entries for it, and how to solve potential feed issues.

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Store Growers

JUNE 7, 2023

In this article, we discuss what google_product_category is, how it’s used in Google Shopping , which format is accepted, and how it relates to product_type. As with any other product attribute in a feed, there are common challenges, and we will touch on those as well. How Is google_product_category Used in Google Shopping?

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Store Growers

JUNE 7, 2023

In this article, we discuss what google_product_category is, how it’s used in Google Shopping , which format is accepted, and how it relates to product_type. As with any other product attribute in a feed, there are common challenges, and we will touch on those as well. How Is google_product_category Used in Google Shopping?

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Store Growers

MARCH 12, 2023

Last Updated on March 13, 2023 When we talk about product feeds, most attributes are shared between platforms like Facebook or Google. But sometimes Google adds product attributes that are unique to their platform. What Is the Short Title Attribute in the Product Feed? Such is the case with short titles.

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Store Growers

APRIL 9, 2023

In this article, we’ll introduce you to the material attribute and cover how to use it in Google Shopping, how to add it to your product feed, and how to deal with several main issues that might arise when using it. What Is the Material Attribute in the Product Feed? How Is It Used in Google Shopping?

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Store Growers

APRIL 30, 2023

The title is one of the most important product attributes in your feed. It tells customers what to expect from the product while helping Google match products with relevant search queries. What Is the Product Title Attribute in the Product Feed? Yes, product titles are required for all entries in your feed.

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Store Growers

MAY 31, 2023

Google Merchant Center ’s expiration date attribute is essential for ecommerce businesses that want to stop displaying their products after their date expires. How to Set Up Expiration Dates in Google Merchant Center First, sign in to your Google Merchant Center account. There you go; pretty simple, right?

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