Store Growers

APRIL 27, 2023

Product categorization teaches Google about the products you sell. The more Google knows about the product, the better its algorithms can match that product with relevant search queries. What Is the product_type Attribute? This attribute helps to match user queries with relevant product ads.

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Store Growers

APRIL 11, 2023

Are patterns used on the products you sell important for your customers? If they are, Google Shopping allows merchants to specify this product feature through a separate product feed attribute. Join us to learn more about configuring this attribute. What Is the Pattern Attribute in the Product Feed?

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Store Growers

FEBRUARY 24, 2023

Last Updated on February 24, 2023 Sometimes, users know exactly what they are looking for in a product available on Google Shopping. Especially for apparel items, product features like color can help convert potential customers. What Is the Color Attribute in the Product Feed? Is the Color Attribute Required?

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Store Growers

MARCH 13, 2023

Some items are so common, like fashionable apparel products, that users need additional attributes to hone in on their desired item within the search results. There are several such attributes in Google Shopping. What Is the Gender Attribute in the Product Feed? Is the Gender Attribute Required?

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Store Growers

MARCH 23, 2023

Last Updated on March 24, 2023 Product identifiers are crucial for matching products with search queries. This is a common issue for many products In this article, we’ll explain the relationship between unique product identifiers, like GTIN, MPN, and brand, with the identifier exists attribute.

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Store Growers

APRIL 5, 2023

Google Shopping has a number of attributes that allow users to pinpoint the exact size, fit, color, pattern, theme, and other product features. What Is the Size Attribute in the Product Feed? What Is the Size Attribute in the Product Feed? Is the Size Attribute Required? Let’s dive in.

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Store Growers

MAY 26, 2023

Last Updated on May 26, 2023 Availability and price are possibly the two most important product attributes for closing a sale in ecommerce. Any issue with product availability in your feed can limit the effect of Google Shopping campaigns, so staying on top of this is imperative. Let’s dive straight into it.

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Inside Retail

AUGUST 31, 2021

But as some brands load their operations onto key offsite channels such as Google Shopping, Facebook and more, they often neglect selling on marketplaces. Marketplaces are “traffic heavy” because of their trustworthiness, product variety, product content, deal discovery and delivery options. Tactic 2: Category mapping.

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Store Growers

APRIL 9, 2023

In this article, we’ll introduce you to the material attribute and cover how to use it in Google Shopping, how to add it to your product feed, and how to deal with several main issues that might arise when using it. Let’s start by defining the material attribute. What Is the Material Attribute in the Product Feed?

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Store Growers

FEBRUARY 24, 2023

Last Updated on March 16, 2023 Sometimes, users know exactly what they are looking for in a product available on Google Shopping. Especially for apparel items, product features like color can help convert potential customers. What Is the Color Attribute in the Product Feed? Is the Color Attribute Required?

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Store Growers

MARCH 7, 2024

Last Updated on March 7, 2024 Recommendations play a key role in Google Ads. They’re a way for Google to flag potential improvements to advertisers. And while a lot of them are solid “improvements” some are very harmful to the profitability of your Google Ads campaigns. Advice is the same as above.

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Store Growers

FEBRUARY 23, 2023

Last Updated on February 23, 2023 Merchants and advertisers are always on the lookout for methods that will help them gain more exposure on Google Shopping. One such method is strategically configuring the product description attribute. What Is the Product Description Attribute in the Product Feed?

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Store Growers

MAY 10, 2023

Last Updated on May 10, 2023 If you’re just entering the world of Google Merchant Center and Google Shopping, you might feel a bit lost when it comes to utilizing their benefits or the nuances between them. This helps them find and compare products from multiple retailers in one place. Let’s see what they are.

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Store Growers

MARCH 19, 2023

Last Updated on March 20, 2023 Google regularly introduces new attributes for its shopping feed on a regular basis. And one of these recent additions is the product_highlight attribute. In this article, we’ll cover how to use the attribute, and explain how to avoid feed issues related to it.

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Store Growers

JUNE 11, 2018

“I just got a mail from Google saying they’re suspending my Merchant Account got suspended!” A couple of days before, she had reached out to me with some questions about Google Shopping. She was trying to figure out how to get started and create a Google Shopping feed but was running into a lot of errors. Grab it here!

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Retail TouchPoints

NOVEMBER 25, 2020

” Like many retailers, Mejuri acquires and engages its customers from a diverse set of marketing channels, including Facebook, Instagram, Pinterest and Google. It builds a unique profitability waterfall (an accurate profit and loss statement) for every distinct product, order, shipment and customer.

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Store Growers

JUNE 16, 2023

Last Updated on June 16, 2023 Since their introduction to Google Ads, dynamic remarketing campaigns have attracted a lot of attention among marketers. This doesn’t come as a surprise as they serve relevant product-based ads to users, resulting in a higher response rate. How Do Dynamic Remarketing Campaigns Work?

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Independent Retailer

MAY 3, 2022

Google has also announced that Chrome will stop supporting third-party cookies by the end of 2023. . Drive digital marketing due to increased dependence on advertising networks like Facebook, Google, and Amazon. Based on whether they generate or consume first-party data, the digital world can be divided into two broad categories.

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Rangeme

JULY 28, 2022

Do you know if your product is priced right for its category? Margins erode quickly in consumer packaged goods (CPG), and all too often, I see emerging brands losing money on each product they sell. Following are some key steps to ensure you are pricing your products correctly. Step 1: Category market evaluation.

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365 Retail

OCTOBER 12, 2023

Their price pull, combined with a vast range of on-trend products, makes Shein the holy grail of fast fashion shopping right now. The brand’s product ads are displayed in the right place, at the right time, to the right consumers – and crucially, they convert. On top of this, Shein truly nails media targeting.

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Retail TouchPoints

MAY 27, 2021

And the trend isn’t limited to retail — Google , Facebook and most recently Yahoo all have (or in the case of Yahoo, will soon have) their own ecommerce marketplaces as well. Google’s recent partnership with Shopify was referred to by analysts as “pivotal” in its efforts to compete with Amazon. at least) — Amazon.

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Store Growers

MARCH 27, 2023

Last Updated on March 28, 2023 In online commerce, products have references consisting of a series of numbers (or other types of code) known as unique product identifiers or (UPIs). In this article, we’ll cover the basics of Manufacturer Part Number (or MPN) as a product identifier. How are MPNs used?

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Store Growers

AUGUST 18, 2022

Google Dynamic Search Ads allows you to speed things up by automating some of those parts. What are Google Dynamic Search Ads? They work very similar to the traditional Search campaigns in terms of how they are triggered and shown on Google. How do Google Dynamic Search Ads Work? They’re part of regular Search campaigns.

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Independent Retailer

APRIL 19, 2022

A study from 2008 found that you could likely only reduce your emissions by about five percent if you bought local food all the time, and the same can be said for general products found at your local grocers or mom-and-pop shops. Selling Sustainable Products. or “How much of this product is recyclable?”

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Store Growers

JUNE 28, 2023

Nowadays, AI has become one of the leading fields in computer science, with Google being the leading tech company that has developed various branches for their AI apps and features. Let’s start with a brief overview of Google AI’s key features. Let’s start with a brief overview of Google AI’s key features. What is Google AI?

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Store Growers

JUNE 14, 2023

Last Updated on June 14, 2023 If you’re working with Google Merchant Center and Google Shopping , you’re probably already aware of the existence of Performance Max, but if you’re wondering what all the hype is about surrounding it, read on. Launched in late 2021, Performance Max is one of Google’s latest innovative assets.

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Store Growers

MAY 4, 2023

Most online shopping platforms use product identifiers to make sure the item and its seller are both legitimate. So, if Google Shopping, Ebay, or Amazon offer the option to add GTINs for items in your product catalog, you are probably wondering whether to comply or not. First, let’s briefly cover the basics. What Is a GTIN?

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Inside Retail

JULY 13, 2022

Australian omnichannel direct-to-consumer retailer Institchu has been offering made-to-measure suits since it launched 10 years ago, but now it’s on a growth trajectory, with the launch of its software-as-a-service product, Taper, and entry into new product categories. The group that helped us build it is Dovetail.

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Store Growers

APRIL 1, 2021

I’m not a fan of the Google Ads Optimization Score. While it might seem harmless, I believe it’s yet another attempt by Google to get advertisers to spend more. Bonus: Want to learn how to get REAL results Google Ads? Start with our free 59-page guide: Google Ads For Ecommerce. What is the Google Ads Optimization Score?

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Store Growers

MARCH 26, 2023

Last Updated on March 27, 2023 We’re all familiar with barcodes because they are used to identify products at the checkout registry in supermarkets. Turns out, these numbers, also known as product identifiers, are very important for ecommerce. As a product identifier, GTIN is integrated with other international standard identifiers.

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Inside Retail

SEPTEMBER 6, 2023

New data indicates that they are also building up their emergency savings and putting in place a budget buffer, along with ‘cash stuffing’ – a practice of allocating cash weekly to specific spending categories to avoid increased debt. These consumers are looking for brand experiences and attributes that are centred around sustainability.

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Rangeme

JULY 24, 2023

Calling all entrepreneurs, business owners, and product innovators! Ok, whether you’re launching a new product or looking for new and innovative ways to drive results for your already-established brand, let’s dive into the core elements of marketing to help you swim in the right direction. Ready to get started?

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Store Growers

JULY 9, 2019

But below the surface, a lot more is happening, including a good bit of Google Ads. The first version of the company was a small product catalog of only 4 SKUs. They did that by staying close to that core audience to help them develop products and get feedback. Cloud Paint, one of Glossier’s most popular products.

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Independent Retailer

NOVEMBER 2, 2021

With only two months left of 2021, retailers should already be looking ahead to the new year for the newest trends, technology, marketing tactics, products, and solutions for improving their business. About 43 percent of customers online begin shopping by going directly to the search bar to find their items instead of browsing by category.

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Wiser

MARCH 16, 2021

We have answers in this webinar, held on March 12, 2021, and hosted by the Category Management Association. Jackie: So Sabra Dipping Company is a leader in the refrigerated dips and spreads category and producer of America’s top-selling hummus. What are your products being positioned next to is another consideration?

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Store Growers

MARCH 6, 2017

Google Merchant Center (also called GMC) is the hub to manage your product feeds. If you want to run Google Shopping ads, it’s an essential part of the setup process. Fix the product feed, connect with Google Adwords and move on. That data feed is the list of all your product info in your store. Easy right?

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VMS

OCTOBER 26, 2021

The 14 categories, and winning products and companies are: Most Innovative Product of the Year – the program’s highest award, recognizing the most innovative new product – Lazer Line by PureEdge Lighting, Booth 1647. Our 2021 winners have highlighted current needs in the market and designed new ways to utilize lighting.

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