google-ads-pet-products 
Store Growers
AUGUST 14, 2022
Fur parents will spend almost anything just to make sure that their pets are healthy and well-tended to. That’s why there is a never ending stream of new pet brands and products emerging. Many of these brands are using Google Ads to advertise, resulting in a very competitive marketplace. Google Shopping tab.
Retail TouchPoints
NOVEMBER 28, 2023
No Media Channel is Upper- or Lower-Funnel It’s true: any media channel can expand brand awareness, and any media channel can deliver product or sales messaging. In one client example, it was discovered that consumers who saw a Streaming TV ad were over 2.5X Diversify your approach so you don’t wear out your audience with ad fatigue.
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Inside Retail
OCTOBER 24, 2021
Omnichannel retailers need to find ways to use the data they hold to personalise ads to customers shopping in stores if they want to match Amazon’s advertising success. The biggest story in FMCG marketing over the last few years has been the rise of Amazon to become the third player in digital advertising, behind only Google and Facebook.
Retail TouchPoints
JANUARY 30, 2023
Early adopters] basically said, ‘Hey, everything that you can do on the web, let’s let them do it on Alexa or Google,” said Agarwal in an interview with Retail TouchPoints. The company was acquired by Adjmi Apparel Group in 2019, and Mangione has been there since the beginning (he even served as a product model in the early days).
Store Growers
APRIL 13, 2023
There are countless audience segments to target for Google Ads campaigns, but what if none of them fit your goals? Affinity, In-Market, and Similar audiences are all defined by Google. What Are Custom Segments (Previously Custom Audiences) in Google Ads? How Do You Create Custom Segments in Google Ads?
Retail TouchPoints
APRIL 7, 2021
Resale will continue to evolve into the go-to means for shopping not only for rare or exceptional finds but for everyday products. Consumers will be ever more thoughtful and cautious about budgeting and purchasing value-added and affordable products and services, and will use digital tools to stay connected. Here’s why.
Store Growers
MAY 1, 2019
Google Ads. Google Shopping. Facebook Ads. Your average order value (AOV) depends on the type of products you sell. If your order value is too, low, you might need new products or cross/upsell more effectively. Google Ads. Are people adding product to their baskets? Device type.
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