Store Growers

OCTOBER 2, 2020

Structured snippets are a type of ad extensions in Google Ads. They allow you to add extra information about your products to your Search Ads. What Are Structured Snippet Extensions? In this case, Google won’t necessarily show a structured snippet as he already knows what he is going to buy.

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Accounting Advertising Apparel Shipping 46

Store Growers

APRIL 29, 2019

Did you know there’s a feature in Google Ads that can increase your CTR by up to 20%? According to Google’s own research , ad extensions can do exactly that. As its name suggests ad extensions expand your ads with additional information to make them irresistible to searchers. And here’s why.

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Promotions Advertising Location Accounting 38

Store Growers

MAY 22, 2022

A Google Merchant Center account is the cornerstone of all successful Google Shopping campaigns. It’s an essential tool that bridges the gap between your website and your Google Ads account. What is Google Merchant Center? This will then allow you to use that product information in your Google Ads campaigns.

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Accounting Advertising Shipping Shopping 36

Inside Retail

APRIL 22, 2021

The tokenised shoe identifier called The CryptoKick (not yet released) will link a virtual shoe to a record on the blockchain built around Ethereum’s ERC721 token standard. said: “Fashion brands better start thinking of how to bring new things to people or else the G is not going to be for Gucci, that s**t is going to be Google.”.

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Fashion Apparel Location Returns 217

Store Growers

SEPTEMBER 9, 2020

It should be an essential part of your website, but can also work well when you a phone number as a call extension in your Search Ads. What Is a Call Extension in Google Ads? A call extension allows you to display a phone number in your ad that searchers can use to call your business.

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Accounting Advertising Management ATS 62

Store Growers

APRIL 1, 2021

I’m not a fan of the Google Ads Optimization Score. While it might seem harmless, I believe it’s yet another attempt by Google to get advertisers to spend more. Bonus: Want to learn how to get REAL results Google Ads? Start with our free 59-page guide: Google Ads For Ecommerce. Ads & extensions.

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Accounting Advertising Shopping Management 36

Store Growers

MAY 10, 2023

Last Updated on May 10, 2023 If you’re just entering the world of Google Merchant Center and Google Shopping, you might feel a bit lost when it comes to utilizing their benefits or the nuances between them. What Are the Product Data Requirements for Google Merchant Center?

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Merchant Services Accounting Advertising Promotions 36

Store Growers

OCTOBER 11, 2021

An essential part of Google Search campaigns are your text ads. Google used to have a number of different text ad formats you could choose from, but today, responsive search ads are the default option. What are Responsive Search Ads? You just need to supply the assets, and Google will take care of the rest.

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Advertising Location Accounting Management 36

Small Biz Trends

JULY 27, 2022

Go to the TikTok website or download the app from App Store or Google Play to create an account. What’s more, the TikTok business account will give you access to a host of engagement and ad solutions to succeed. Make sure you define your business in your TikTok bio and use an appropriate call to action.

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Accounting Advertising Shopping Promotions 116

Store Growers

MARCH 14, 2023

When it comes to running successful ad campaigns on Google, landing page relevance is key. After all, what good is an ad if the customer ends up on the wrong page? The same goes for product ads on Google Shopping. The only exception to this rule are merchants who sell products through Buy on Google.

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Store Growers

JULY 9, 2019

But below the surface, a lot more is happening, including a good bit of Google Ads. Since launching their product catalog has expanded and now consists of 54 products, some under a brand extension, called Glossier Play. Mostly Instagram and Facebook ads but I even saw some experiments with Reddit ads.

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Accounting Shopping Advertising Promotions 59

Store Growers

MARCH 1, 2018

Google Ads has been around for more than 18 years!!! There have been tons and tons of blog posts, ebooks, courses, trainings, videos on how to set up Google Ads campaigns. And if you don’t even know that you’re doing something wrong, your Google Ads future doesn’t look bright. Setting up ad groups.

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Retail Adventures

JULY 7, 2023

Instead, the sites encourage you to visit the store, or call for more information about products shown. The number one complaint our focus groups have about websites is having to hunt for the phone number, or worse having to google it because it’s not on the website at all. Remember, your website should be an extension of your store.

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Shopping Location Consumer Management 52

Store Growers

MARCH 1, 2018

Google Adwords has been around for almost 18 years!!! There have been tons and tons of blog posts, ebooks, courses, trainings, videos on how to set up Google Adwords campaigns. The last couple of years Google Adwords has changed how it looks and works, making it a perfect time for an update. Setting up ad groups.

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Accounting Advertising Location Shipping 28

Small Biz Trends

MAY 16, 2022

A small operation can probably get by with an invoice on their intranet or shared Google docs or an Excel spreadsheet. Other elements that can be added are: Payment terms and instructions, along with any notes. In addition, you have different choices like Word, Excel, and Google Docs when selecting a template.

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Payment Services Accounting Finance Management 98

Store Growers

JUNE 11, 2018

“I just got a mail from Google saying they’re suspending my Merchant Account got suspended!” A couple of days before, she had reached out to me with some questions about Google Shopping. She was trying to figure out how to get started and create a Google Shopping feed but was running into a lot of errors. Grab it here!

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Merchant Services Shopping Accounting Apparel 67

Store Growers

MAY 16, 2019

In this latest installment of Google Ads Aces, we’re going to take a look at Away. Let’s try to figure out how they accomplished this and what role Google Ads has played and still plays today! Away’s Google Ads Campaigns. Search Ads. Shopping Ads. YouTube Ads. $0. Search Ads.

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Advertising Returns Marketing Shopping 52

Store Growers

JANUARY 9, 2017

Google Shopping is doing that for search ads. Instead of spending time on keyword research and crafting clever ads, Google Shopping does it all for you. You supply the information about your products, then Google matches the right product with the right search query and creates the advertisement.

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Merchant Services Shopping Advertising Management 55

Store Growers

AUGUST 20, 2019

Google Ads works best when your ad can exactly match what a person is looking for. There are a ton of different search query combinations and many searches are completely new, even to Google. So to run successful search campaigns, you need to cover a wide range of keywords and, ideally, have a unique ad for each of them.

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Advertising Accounting ATS Shipping 50

Store Growers

NOVEMBER 27, 2018

I’m excited to launch something new: Google Ads Aces. It’s a show where I take a look at the Google Ads performance of some of ecommerce biggest and hottest brands. What are they doing when it comes to Google Ads? And more specifically into ads. Google Search Ads. CPC: $1.22.

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Advertising Returns Accounting Shipping 31

Store Growers

MARCH 6, 2017

Google Merchant Center (also called GMC) is the hub to manage your product feeds. If you want to run Google Shopping ads, it’s an essential part of the setup process. Fix the product feed, connect with Google Adwords and move on. Popular picks: Shopify ‘s Google Shopping App. Feed Essentials.

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Merchant Services Shipping Accounting Advertising 37

Store Growers

AUGUST 27, 2019

In this post, we’ll take a close look at the part Google Ads plays in generating that revenue. A strategy we’ve seen for a couple of brands in our Google Ads Aces series.). MVMT Google Ads Campaigns Overview. Here is an overview of what MVMT spent on Google Ads during July 2019: Ad Spend.

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Merchant Services Advertising Accounting Promotions 35

Retail Bound

JANUARY 24, 2023

As publications continue to lose ad revenue and cut staff, we will likely see this trend continue in 2023. We’ve written extensively about how to get started with affiliate marketing as a brand. Vanity Fair calls it a “bad winter for media companies” with major publications laying off journalists and making massive budget cuts.

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Advertising Marketing Fashion Consumer 52

Store Growers

AUGUST 31, 2023

Last Updated on September 1, 2023 Google makes it very easy to run your first ad. Fill in your business details, link a credit card, add some text and maybe an image, and boom, your ad goes in front of thousands or millions of people. Maybe some traffic, but no sales and certainly no revenue to pay for those ads.

Accounting 68

Accounting Advertising Shopping ATS 68

Store Growers

JANUARY 9, 2017

Google Shopping is doing that for search ads. Instead of spending time on keyword research and crafting clever ads, Google Shopping does it all for you. You supply the information about your products, then Google matches the right product with the right search query and creates the advertisement.

Merchant Services 28

Merchant Services Shopping Advertising Management 28

Store Growers

MARCH 6, 2017

Google Merchant Center (also called GMC) is the hub to manage your product feeds. If you want to run Google Shopping ads, it’s an essential part of the setup process. Fix the product feed, connect with Google Adwords and move on. Popular picks: Shopify ‘s Google Shopping App. Feed Essentials.

Merchant Services 28

Merchant Services Shipping Accounting Advertising 28

Retail Adventures

JANUARY 4, 2022

Be sure to include Baby Boomers in your social media posts and in ads. It’s not unusual for them to do extensive research online before choosing to do business with you. Can you imagine how much you would add to store sales if every associate added just one additional item on to each sale? Talk about wasted opportunity.

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Suggestive Selling Payment Services Returns Accounting 52

Store Growers

FEBRUARY 14, 2022

Performance Max campaigns are taking the world of Google Ads by storm. We’ll get you up to speed with how Performance Max works and how you can integrate them in your Google Ads approach. Performance Max is the Frankenstein monster of Google Ads. Image source: Google. What is Performance Max?

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Advertising Accounting Merchant Services Shopping 98

Retail Geek

MAY 6, 2024

Subscribe : Apple Podcasts Google Podcasts Spotify Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook ? ? ? ? ? Jason shares intriguing stories from his extensive travels and interactions with listeners worldwide. They call it a passport. Jason: [3:09] I do. Jason: [3:15] Yeah.

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Merchant Services Consumer Drop-Shipping ATS 69

Store Growers

OCTOBER 30, 2020

Today, we’re breaking down the Google Ads strategy of Judy, a business that sells emergency kits. As with other teardowns , we’ll look at how much Judy spends on Google Ads, how they spend it and what kind of returns they are hitting! Judy Google Ads Campaigns. Search Ads. Shopping Ads.

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Advertising Shopping Planning Returns 80

Retail Geek

NOVEMBER 9, 2023

Subscribe: Apple Podcasts Google Podcasts Spotify Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook ? ? ? ? ? A weekly podcast with the latest e-commerce news and events. Episode 313 is a preview of the upcoming 2023 holiday retail season. November and December sales grew, 3.8

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Beauty and Health Returns Apparel Consumer 64

Store Growers

OCTOBER 30, 2022

The Google Merchant Center Promotions program allows you to do exactly that. What are Google Merchant Center Promotions? Merchant Promotions is a Google Merchant Center program that lets online advertisers show their promotions in their Shopping Ads. Merchant Promotions are exclusively limited to Shopping Ads.

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Merchant Services Promotions Shipping Advertising 58

Store Growers

APRIL 7, 2022

With Google Ads, you’re able to show ads in all of the different locations that Google has to offer. The goal of this article is to discover the unique challenges that jewelry brands face when they’re running Google Ads, and how to be successful despite them! Google Search Ads for Jewelry Brands.

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Jewelry Advertising Merchant Services Shopping 41

Store Growers

JULY 8, 2021

In this installment of our Google Ads breakdowns , we’re talking about Caraway! In this article, we’re going to dive into how they use Google Ads, how much they spend on it and how much profit all of that work generates for them. So they started looking into new channels, like Google Ads. Search Ads.

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Advertising Shipping Returns Shopping 36

Store Growers

AUGUST 5, 2022

If you’re using Google Ads, you will wonder at some point “how are my campaigns doing?”. But to know whether things are really working inside of your Google Ads account, you need to look a lot closer. So in this article, I’ll guide you through how I conduct a Google Ads audit. Let’s get started!

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Accounting Advertising Merchant Services Shipping 69

Store Growers

JUNE 1, 2022

After the sunset of Expanded Text Ads on 30 June 2022, Responsive Search Ads will become the only text ads ad format available inside of Google Ads. Improving your ads isn’t completely different compared to what came before, but RSAs do require a new approach. How Do Responsive Search Ads Work?

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Advertising Accounting ATS 41

Store Growers

MARCH 9, 2020

For many ecommerce businesses, Google Ads is one of the main marketing channels. In some research studies , Google Ads accounts for as much as 18% of all ecommerce revenue. So if you’ve decided to start with Google Ads, or want to get better results from it, this guide is for you. Let’s get started!

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