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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.

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Retail Lessons From China: Innovation, Resilience And Recovery

Retail TouchPoints

This applies not just to consumers but to workers returning to retail stores as well. Retailers should expect that even consumers who have embraced store reopenings early on will also continue the online behaviors they learned during lockdown. There is no ‘returning to normal’.

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Accenture Study: ‘Infrequent’ Ecommerce Shoppers Boosted Online Purchases 343% due to COVID

Retail TouchPoints

They could be dark stores serving as micro-fulfillment centers, cutting down on shipping and delivery costs. We’re even seeing some malls turn into fulfillment centers. Stores and malls will have to morph to what the community requires. It really depends on the local community and what it needs.

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It’s not e-commerce anymore – it’s just commerce

Inside Retail

Sales Mobile commerce has become the norm and social commerce has grown, especially as Gen Z become young adults with their own spending power. Engaging experiences that attract customers to the website or the store will only go so far.

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Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

Brick-and-mortar locations are still essential parts of the shopper journey, but they need to be reconfigured to accommodate both shopper discovery and functions like flexible store-based fulfillment. 17 from 1:20 to 2:10 p.m. Join the discussion on Nov. 17 from 3 to 3:30 p.m. NFT, cryptocurrency and metaverse reality check.

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Digital Is Turning Retail Into An On-Demand Model

Retail TouchPoints

Similarly, brands and retailers also are getting savvy about how they leverage in-store concession spaces; for example, launching new items on selected days to test market response or entice consumers to return time and again. This makes clear how radical the impact of digital transformation has been in nearly every industry.

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NRF 2023 Spotlights Profitability, Workforce Enhancements and Media Network Opportunities

Retail TouchPoints

Profitability is the Name of the Game Retailers will be looking for strong returns on investment throughout the enterprise, which means potentially putting projects with a longer-term payback — like the metaverse — on the back burner.