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TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Retail TouchPoints

Shopping has been happening organically on TikTok for a while. This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce.

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How Social Commerce, Same-Day Delivery and Live Chat are Driving Sephora’s Omnichannel Evolution

Retail TouchPoints

The LVMH -owned retailer did have to play a bit of catch up, though, when it came to omnichannel fulfillment , fast-tracking the roll out of services like BOPIS and launching new innovations such as virtual beauty consultations. RTP: Tell me about a little bit about where social commerce fits into your ecommerce strategy.

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Opinion: The clock is TikToking for supply chains

Inside Retail

This year, over 102 million people will buy via social platforms in the US alone and by 2025, global sales via social commerce will exceed US$1.2 Among consumers – and not just Millennials – social commerce is gaining significant traction, growing three times as fast as overall e-commerce.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. Having grown up as internet natives, Gen Z is said to be more desensitized to traditional advertising.

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How to Turn One-Time Holiday Buyers into Brand Loyalists

Retail TouchPoints

Brands once had the challenge of getting customers to walk through their large store doors, supplying products they wanted to purchase and hoping they would return, but everything was limited to that in-store traffic. One avenue many brands have pursued — adopted more recently in the western part of the world — is livestream shopping.

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Want to Know the Holiday Season’s Top Trends? Look at Back-to-School for Insight

Retail TouchPoints

In fact, 58% said school would be a bigger deal this year and 56% said they are more excited about shopping for back-to-school items this year. With this data in mind, and the large majority of kids going back to in-person learning, I don’t think [the Delta variant] will impact back-to-school shopping.” and how long will it last?

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Community and connection: How Mirvac is reimagining Aussie shopping centres

Inside Retail

Shopping centres have long been a meeting place for people from all backgrounds, but now it’s time to up the ante as consumers are yearning for human connection more than ever, says Kelly Miller, general manager of retail at Mirvac and director at the Shopping Centre Council of Australia. Dynamic storage options for partners.

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