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More People Than Ever Are Exploring the Outdoors. Here’s the Opportunity for Brands and Retailers

Retail TouchPoints

s trails since lockdowns began in 2020 alone, according to the Returning to the Great Outdoors report by William Blair. This has created significant opportunity for outdoor and sporting goods brands alike. . “I They maintain their authenticity with the consumer, maintain their entrepreneurial spirit.

Outdoor 264
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Growth potential is not enough: Why Amer Sports’ IPO fell short

Inside Retail

The company sold 105 million shares for US$13 instead of the US$16-18 it originally floated, putting Amer Sports’ valuation at over US$6 billion. The sporting goods conglomerate has a unique proposition with its broad portfolio of 11 brands that include Wilson Sporting Goods, Salomon and Arc’teryx.

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How Online Retail Can Maximize Google Search In Uncertain Times

Retail TouchPoints

Another behavioral shift has been informational searches rising as people are at home and online, while transactional searches fell due to consumers’ uncertainty over their finances. It’s also sensible to hold back some paid budget to invest in seasonal campaigns later in the year when it is more likely to produce a bigger return overall.

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Is Nike the Catalyst for Change: Why Companies are Switching to DTC

Retail TouchPoints

In line with its recent “Consumer Direct Acceleration strategy,” the brand terminated nine wholesale accounts including DICK’S Sporting Goods, Hibbett Sports and Shoe Carnival. This allows companies to focus marketing efforts to a small pocket of customers who will return. Sephora is now an industry leader.

Wholesale 211
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How HomePro aims to grow in Thailand’s fragmented DIY market 

Inside Retail

With the pandemic fading in the rearview mirror, inflation becoming more subdued and consumer confidence returning, the home improvement sector is heating up along with Thailand’s summer weather. For example, they tend to have comprehensive ranges of white goods, indoor and outdoor izefurniture, digital products and even sporting goods.

Marketing 130
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Walmart, Target announce competing Prime Day sales

Retail Dive

With a focus on back-to-school savings, Target’s Circle Week savings event returns July 6 through July 12, according to a company press release on Monday. An exclusive Champion collection for Target will launch in August, featuring activewear and sporting goods mostly under $40. to Fuel AI Innovation in Retail From Iterate.ai