Founder of Ida Sports on what it takes to create a shoe fit for female athletes
Inside Retail
JUNE 9, 2025
Laura Youngson started Ida Sports in 2018 after identifying a gap in the market for soccer boots made for women. With an expanding partnership with a major US sport retailer and a pop-up opening in London this month, the brand is on the brink of broad awareness. It’s this really fast-growing market that’s underserved.
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