Retail Gazette
NOVEMBER 1, 2023
Asos chief executive José Antonio Ramos Calamonte is confident his turnaround plan will see the struggling fashion giant return to profitability in 2025 – despite, it plunging to an almost £300m full-year loss. He plans to do this by a shift “back to fashion” But what exactly does this entail?
Retail TouchPoints
FEBRUARY 19, 2024
Still, I believe that had more to do with the sustained consolidation of ad budgets on the major platforms as marketers reallocated marketing spend in the post-IDFA (identifier for advertisers) and soon, post-cookie world. She previously served as a data analyst and media buyer for a broad range of digital marketing clients.
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Inside Retail
JANUARY 12, 2023
Online fashion retailer Asos said US$365 million of cost savings would help drive profits this year after sales fell over its four-month Christmas period, showing the scale of the challenge facing the group’s new CEO. On the sales front, the CEO forecasted continued volatility.
Inside Retail
JUNE 27, 2021
We had a management meeting over the weekend and had a game plan worked out by Sunday which we’re now executing,” Richard Kelsey, co-founder and director of Beer Cartel, told Inside Retail. “We A lot of people pulled back media spend,” Makejev told Inside Retail. We have become well versed with these lockdowns now.
Retail Gazette
APRIL 19, 2024
The ailing fashion retailer’s last-ditch attempt to stay afloat includes gaining rent reductions across 39 of its 94 UK stores, a £10m equity raise underwritten by Dunkerton, and delisting from the stock market. He also says that Superdry has not been at “the leading edge of fashion trends” for some time.
Indigo 9 Digital
JANUARY 17, 2023
DoorDash’s revenues in fourth quarter of 2020 were up 226% to reach $970 million, Uber Eats’ revenues were up in a similar fashion by 224% to reach $1.4 In the third quarter of 2022 DoorDash paid $446 million in marketing expenses or 35% of revenues. A healthier rate of marketing spend would be around 10% of sales.
Small Biz Trends
JUNE 7, 2022
The Influencer marketing industry is big and there are many influencers in every corner. They include wellness, travel, fashion, and beauty segments to name just a few. The influencer marketing spend to get one of these people starts to climb. This influencer marketing company isn’t traditional. The Industry.
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