Remove Fashion Remove Fast Fashion Remove Marketing Spend Remove Planning
article thumbnail

How Asos plans to bring itself ‘back into fashion’ – and will it work?

Retail Gazette

Asos chief executive José Antonio Ramos Calamonte is confident his turnaround plan will see the struggling fashion giant return to profitability in 2025 – despite, it plunging to an almost £300m full-year loss. He plans to do this by a shift “back to fashion” But what exactly does this entail?

Fashion 63
article thumbnail

Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. TikTok is catching up though, capturing 46% of influencer marketing spend last year. TikTok and Instagram are volume platforms, they’re like the fast fashion of social media,” Dulay explained.

Marketing 267
article thumbnail

Jason & Scot Show Episode 314 – Lovesac Founder and CEO Shawn Nelson

Retail Geek

You mean like software that, that does stuff in an automated fashion? This whole hamster wheel called planned obsolescence that was not an accident, it’s absolutely an economic strategy to lift us out of the Great Depression and onward. Everyone knows.