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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

and global brands to consider its role in their marketing playbooks. But a report from Payoneer shows that demand for livestreaming has increased dramatically during the first half of 2020, encouraging brands across apparel, cosmetics and even auto to test the model. Its rampant rise in China is encouraging U.S.

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Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place 

Retail TouchPoints

14, for an inside look at one brand that has found the secret to livestream success.]. “If Billed as the next big thing in digital commerce — based largely on the format’s huge success on social platforms in China — both TikTok and Facebook have made headlines in recent months with reports of scalebacks in their live shopping plans stateside.

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How Aussie start-up Furlong & Gale is tapping into the timeless style of suits

Inside Retail

Furlong & Gale is a two-year-old women’s suiting brand specialising in classic corporate pieces. Started as a passion project by Greta Gale, a lawyer and former Woolies X senior marketing manager, who needed a classic black everyday suit, the premium women’s suiting and tailored separates brand officially launched in January 2022.

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How the Y2K Revival is Expanding True Religion’s Shopper Community

Retail TouchPoints

Creative Director Zihaad Wells attributes the brand’s heightened relevance among Gen Zers to its strong heritage and distinct design elements: the arch logo, buddha design and, of course, its signature rope stitch. It’s about being part of a conversation in a really authentic way,” Zihaad said in an interview with Retail TouchPoints.

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The rise of livestream shopping

Inside Retail

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. Some countries have been slow to catch up with livestream shopping but the coronavirus outbreak has sparked the interest of many and the use of livestreaming platforms has skyrocketed.

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Representation, ‘Nanocommunities’ and Convenience: How Retailers Can Build Real Relationships on Social Media

Retail TouchPoints

RepresentationMatters saw 65% annual global growth on Instagram, and one of the ways retailers can better reach shoppers via social media is by directly championing inclusivity. Greenwashing saw +124% global growth on Instagram, making it an accusation retailers certainly will want to avoid. Inclusivity and Diversity are ‘In’.

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How Luxury Brands Are Responding To COVID Tension With Innovation

Retail TouchPoints

For the luxury category, the pandemic’s impact has been multi-faceted, raising the stakes for brands to have larger conversations around how the “luxury experience” is defined and created for an evolved consumer base. COVID-19 has been an accelerant of retail disruption, and no vertical has been left unscathed. Tiffany & Co.