Small Biz Trends

MAY 6, 2022

Marketing and sales have continued improving over the years. Digital marketing has stepped in front of marketing platforms and started to take over. Email marketing has proved to be one of the strongest elements of digital marketing with 30% of E-commerce revenue coming from email marketing.

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Retail Next

FEBRUARY 26, 2020

These same customers also prefer to use email for marketing communications. As old as it is, email is still the best way to communicate with customers in a professional way. Social media is the cool teen on the marketing block, but email is far more effective and cheaper. Email Automation.

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Retail TouchPoints

JANUARY 31, 2024

Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message.

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Inside Retail

APRIL 9, 2024

The company sent 1231 marketing emails without a functional unsubscribe option and 112,348 texts and emails to customers who had unsubscribed between November 2022 and May 2023, according to the Australian Communications and Media Authority (ACMA). million for sending more than 200,000 spam messages to customers.

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Retail Dive

SEPTEMBER 16, 2022

Brands can email message directly to shoppers who don’t follow them by using the free Tailored Audiences tool, which is currently in beta.

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Retail TouchPoints

DECEMBER 14, 2022

Lands’ End is partnering with Movable Ink to drive enhanced personalization in its email marketing campaigns with the help of AI. The ultimate goal is to reshape the retailer’s email marketing program to focus on deepening loyalty and driving long-term customer value.

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Inside Retail

MARCH 25, 2024

In this excerpt from Unnecessary Tales of a Retail Marketer , our lead character discovers that balancing their gorgeous new ad campaign with the rigours of BAU is more annoying than they would like. Retail marketer: Got a brief for you. Our email prospecting needs some work. Retail marketer: More a swift kick in the arse.

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Inside Retail

NOVEMBER 2, 2023

million infringement notice for sending 212,471 marketing emails, according to the Australian Communications and Media Authority (ACMA). The emails were sent between July 2022 and May 2023 to customers who had previously unsubscribed, due to a combination of technology, system and procedural failures. The post Kmart cops $1.3

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Retail TouchPoints

OCTOBER 25, 2021

While loyal customers are open to communication, that doesn’t mean marketers have free rein to flood them with promotions. A large percentage of those are marketing communications across multiple devices: walking by billboards, seeing something on your phone or your TV, etc. I think email is a better place for that.”.

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Retail TouchPoints

JANUARY 15, 2024

“New year, new you,” is a slightly hackneyed marketing trope, but it is still true that consumers are, in fact, looking to improve their lives at the beginning of the year. However, simply tagging an email for a pair of leggings at 40% off with a “new year, new you,” message is not going to satisfy shoppers.

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Inside Retail

DECEMBER 10, 2023

From the moment a purchase is confirmed to when it arrives at the customer’s doorstep, Klaviyo ’s intelligent marketing automation tools track progress and inform customers where their eagerly anticipated purchase is at. These emails are no longer just a nice-to-have – they need to become a key part of your customer service strategy.”

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Retail TouchPoints

DECEMBER 8, 2023

Michaels and PetSmart might not seem like the most logical marketing partners (although cats do love to play with yarn), but they are nevertheless teaming up for a limited-time holiday cross-promotion. Michaels’ email subscribers have received a 20 % off PetSmart coupon (good through Dec. 10 and only in the U.S.),

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Retail TouchPoints

OCTOBER 14, 2021

Remarkety , a data-driven ecommerce marketing platform, has launched Email Capture Booster. Email Capture Booster connects with customers once they have had time to show interest in a product, helping mitigate the risk of coming off as intrusive and turning prospective customers away.

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Inside Retail

JULY 15, 2021

By the end of the year, the number of emails being sent to consumers is expected to increase to 320 billion, according to data from Statista. As a result, millions of emails a month had likely been delivered to spam or not at all. The marketing team should be aware of new technologies to help them with their marketing campaigns.

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Retail TouchPoints

MARCH 18, 2024

Additionally, 93% of these retailers say they’re already using generative AI to support personalization of customer-facing communications like emails and product recommendations. The top three areas where retailers plan to use generative AI are in customer service, marketing and store operations. Take for example Google Shopping.

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Retail TouchPoints

APRIL 15, 2021

In 2020, Rinkit’s online sales increased 284% and its email database expanded from 70,000 customers to 300,000. By centralizing customer data and automating analysis with Emarsys, the company also plans to enhance the personalization of its marketing campaigns across all platforms, including email. and Australia.

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Inside Retail

NOVEMBER 8, 2023

In a landscape saturated with marketing messages vying for consumer attention, personalisation has emerged as a beacon guiding brands to foster deeper connections with their audience. Eighty per cent of e-commerce brands already use email marketing as a primary retention channel to build long-lasting customer relationships.

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Retail Focus

FEBRUARY 7, 2024

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Retail TouchPoints

FEBRUARY 22, 2021

In the end, Kerrits closed out 2020 with growth in both its wholesale and DTC channels, with the latter increasing by an impressive 150% , according to Sara Florin, Senior Director of Branding and Marketing at Kerrits in an interview with Retail TouchPoints. We were doubling, sometimes tripling the revenue coming from email.”.

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Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

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Inside Retail

JUNE 1, 2023

Customers are becoming increasingly irritated by what they perceive to be aggressive sales approaches in digital marketing communications. Consumer mistrust is frequently brought up by the use of unsuitable marketing content and frequent emailing. Further reading: Shoppers set to splurge $9.3

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Inside Retail

NOVEMBER 21, 2023

Many retailers perceive email and SMS marketing as merely a means to create sales opportunities or build brand awareness. Messages via email or SMS can be targeted based on customers’ latest shopping behaviour, customer data – and even using predictive analytics. We don’t want to send everyone the same set of emails.”

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Retail TouchPoints

AUGUST 8, 2022

Shopify and Klaviyo have entered a product partnership, with Klaviyo serving as the recommended email solution partner for Shopify Plus. The partnership aims to further strengthen opportunities for retailers to deepen customer relationships amid a dynamic marketing environment.

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Inside Retail

JANUARY 2, 2024

Keeping track of all the seasonal events can be overwhelming, and missing just one or two key marketing moments may mean passing up an opportunity to inspire your customers to shop with your brand. These dates can inspire marketers to think outside the box and create opportunities they might not have considered. “You

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Inside Retail

AUGUST 16, 2023

Food delivery platform DoorDash has been fined $2 million for breaking Australian spam rules by sending over one million texts and emails to its customers and prospective contractors.

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Retail TouchPoints

FEBRUARY 8, 2023

The State of the Union: Paid Advertising In the current market climate, running paid ads would only burn a hole in your pocket. Prioritize content marketing. Personalize every interaction with email marketing. Simply including your recipient’s first name in email subject lines can increase your conversion rate.

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Retail TouchPoints

MARCH 8, 2021

The email inbox is crowded like never before. Since the start of the pandemic, companies have had to make an aggressive shift to an all-digital marketing approach, with email being the go-to channel. He added, “90% of the email that we get is bad. Authenticate your email. Wider use of authentication tools.

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Retail Gazette

APRIL 28, 2024

Chancellor Jeremy Hunt and Labour’s shadow business secretary Johnny Reynolds voiced their support for the stock market float after Shein executive chairman Donald Tang visited the UK in April. Click here to sign up to Retail Gazette‘s free daily email newsletter

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Retail TouchPoints

MARCH 14, 2023

Under the three- year agreement, Criteo’s retail media technologies will help ASOS Media Group (AMG) scale its campaign volume and ad revenues while complementing existing ad offerings across creative solutions, social media, targeted email and app push notifications. The initial deployment will take place across the UK, U.S.,

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Retail Focus

FEBRUARY 20, 2024

The standout finding is that customers will open emails if they are from the retailer or brand as distinct from a third-party courier or carrier. The post 81% of UK shoppers always open delivery notification emails from retailers, offering increasing customer engagement opportunities appeared first on Retail Focus - Retail Design.

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Retail TouchPoints

APRIL 3, 2024

Send updates via email or text about the status of a return or exchange and consider including a personalized message or recommendation for other products they might like. Send confirmation emails when a return is initiated and updates when it is processed.

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Retail TouchPoints

JUNE 16, 2022

operations to focus on its core Latin America operations, according to emails sent to customers and suppliers seen by Bloomberg and other media outlets. markets and about 200 worldwide. Europe is a smaller and more fragmented market,” said the spokesman in an email to Bloomberg. “It

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Retail TouchPoints

OCTOBER 2, 2020

Consumers’ focus on sprucing up homes that were now doubling as offices and schoolrooms was a big success factor, but it also was multiplied by the retailer’s rollout of email personalization based on shoppers’ browsing habits and purchase histories. We happened to be on the lucky side of the trend.”.

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Retail TouchPoints

SEPTEMBER 15, 2021

Whether the result of forgetfulness or indecisiveness, many of these cart abandonments are actually salvageable, depending on a retailer’s willingness to embrace innovative and creative marketing tactics. So what’s missing from marketers’ toolkits that would enable them to build a bridge over that monetary chasm?

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365 Retail

APRIL 19, 2024

According to MediaPost, the global marketing spend increased, reaching $897.7 However, as revealed by Proxima, most companies spend between 40 and 60 percent of their digital marketing budgets ineffectively, which decreases their overall marketing ROI. billion by 2023.

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Retail Gazette

APRIL 24, 2024

Key findings from 325B emails and 3B texts Learn key trends from billions of ecommerce emails and texts sent through Klaviyo’s marketing platform—neatly packaged into 165 interactive charts with data you don’t want to miss.

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Retail Technology Review

MAY 3, 2017

dotmailer, the email marketing platform provider, has released its Hitting the Mark report, a look into the email marketing strategies of 100 influential global retailers.

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