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What Made the Stanley-Starbucks Collab Go Viral? The Psychology of Scarcity

Retail TouchPoints

The 40-ounce tumbler joins the likes of the Cabbage Patch Doll, Tickle Me Elmo and Furbies, which all generated long lines — even stampedes — of consumers clamoring to get their hands on these coveted goods. The fundamental principle driving the success of limited-edition products is creating a sense of scarcity.

Consumer 240
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Colette, The Daily Edited parent Marquee Retail Group placed in administration

Inside Retail

Marquee Retail Group, which owns Colette and The Daily Edited, has collapsed into administration, citing an unexpected sales decline since October. The firm will remain business as usual and aims to keep all stores open, with no plans to lay off staff at this stage.

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Foot Locker, JD Sports, Nike do a Full-Court Press for NBA’s All-Star Weekend

Retail TouchPoints

Image courtesy Foot Locker) It all begins with a weekend-long activation at Foot Locker’s “Home Court” installation in Indianapolis during All-Star Weekend. Foot Locker’s Home Court space will be located in the Circle Centre Mall in downtown Indianapolis for all three days of All-Star Weekend. “By

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Bonds teams with The Wiggles for first-ever children’s clothing collection

Inside Retail

All products have The Wiggles signature primary colour palette and a Bonds remix of shapes infused with playful Wiggly fun. The limited-edition collection will be available to purchase online from April 10. It’s a celebration of fun, music, and fashion that echoes our shared mission of spreading joy,” said The Wiggles.

Apparel 264
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Walmart+ Members will Get First Dibs on New Products During 24-Hour Event

Retail TouchPoints

Additionally, Amazon’s spring sale in March 2024 was open to all customers, not just Prime members as its spring and fall Prime Days events are, although members did have access to exclusive deals.

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Converse unveils limited-edition Upcycled sneakers

Inside Retail

Converse has released the limited-edition Upcycled Flannel Chuck 70s to meet customer demand for recyclable and ecological clothing. The Converse Upcycled Flannel Chuck 70 was inspired by 90’s fashion and the classic Chuck Taylor All-Star. The Converse Upcycled Flannel Chuck 70 is now available on the brand’s website.

Fashion 244
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The Outnet partners with ELV Denim in collection using deadstock fabric

Inside Retail

Online luxury retailer The Outnet and British luxury brand ELV Denim have launched a limited-edition 50-piece upcycled capsule collection. All these items are transformed from past seasons, leftover deadstock, and produced by ELV Denim in London.

Fashion 278