What Made the Stanley-Starbucks Collab Go Viral? The Psychology of Scarcity
Retail TouchPoints
FEBRUARY 15, 2024
The 40-ounce tumbler joins the likes of the Cabbage Patch Doll, Tickle Me Elmo and Furbies, which all generated long lines — even stampedes — of consumers clamoring to get their hands on these coveted goods. The fundamental principle driving the success of limited-edition products is creating a sense of scarcity.
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