Siloed data risks damaging the customer experience. Here’s how
Inside Retail
MAY 7, 2023
In a world where customers are bombarded with information as brands try to get more exposure, data silos continue to stand in the way of good customer experiences, according to Emarsys’ APAC VP of Revenue, Kristyn Wallace. “We collect data online and in stores, we have transaction data, and oftentimes it’s all kept in different places. “Then you have marketing or retail teams using all of these bits of data on their own without a consolidated plan around how to talk to cu
Let's personalize your content