Rising to the Challenge: The Future of Retail Media in a World With (or Without) Cookies
Retail TouchPoints
MARCH 5, 2025
After years of teasing out the impending deprecation of third-party cookies, it turns out Google is keeping cookies after all. While marketers can breathe easy now, the industry still has every reason to limit their reliance on third-party cookies and prioritize efforts to adapt to new ways of tracking and measuring user behavior. This presents dynamic challenges and opportunities for retail media networks in particular, as the readiness of retail media measurement remains under a microscope.
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