February, 2018

article thumbnail

Comment on Ecommerce Product Photography Guide: How to Take Pictures That Attract and Convert Customers by Adam Nill

Vend Hq

I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information.

86
article thumbnail

Using Competitive Google Shopping Data to Optimize AdWords Spend and Protect Margins

Wiser

This is a guest article by?Roy Steves, co-founder of StatBid. While we may not be able to see into our competitors’ ad campaigns, we can use the data that Google does provide to at least get a rough idea of where we are positioned, relative to our competitors. Used correctly, these tools give you the ability to capture your fair share of the market, while striking your competitors where they are weakest. .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Brick-and-Mortar Stores Can Enhance Customer Experience to Compete Against Online Retailers

Cross Cap

A guest post by our friends from Pivotal Payments. According to a 2017 survey from BigCommerce, 51% think shopping online is best, while 49% prefer shopping in-store. Alarmists have heralded the death of retail, as online shopping continues to dominate and technology continues to revolutionize the way we shop. But instead of rolling over, physical retailers can use this so-called “retail apocalypse” as a catalyst to evaluate their approach to customer experience – perhaps the one edge they have

article thumbnail

How Elon Musk’s New Rocket Helped My Online Store Take Off

Store Growers

Last week was one of the most crazy and awesome weeks of my entrepreneurial journey. It all started on Tuesday at 2:15 am when my phone alarm buzzed me out of bed. I jumped up (yes that’s what I do) and started setting up my workstation in the living room. I opened up the blog post I had posted the day before to run through it one last time. Its title?

article thumbnail

Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

article thumbnail

Retail rut? Only 50% of UK retailers have a digital strategy in place despite consumer demand

Retail Technology Review

Almost half (46 percent) of British consumers believe Augmented Reality (AR) will positively impact retail, with Virtual Reality (VR) close behind (22 percent), yet only 50 percent of retailers have a digital strategy to implement these technologies according to Fujitsu's Tech in a Transforming Britain Report.

article thumbnail

Avoid Inventory Imbalances by Leveraging Retail Predictive Analytics

Retalon

Business Intelligence (BI) and traditional forecasting methodology can provide visibility into a retailer’s past sales, promotions, stock levels, and more. Unfortunately, they do not eliminate the need to manually consolidate data in order to make intelligent decisions about the future. Last year’s data cannot accurately project what will happen moving forward, because of variances such as changing trends, new products, moving holidays and other differences from year to year which must be consid

More Trending

article thumbnail

Join Us for a Brand Protection and Growth Webinar

Wiser

Selling online means battling rogue sellers, some of which you have no formal relationship with. Brands are left scratching their heads as to how those distributors got ahold of their products, and in the meantime, brand value erodes from products being incorrectly presented and priced. Brands need more control over the online landscape in order to thrive in this new era of retail. .

Outdoor 60
article thumbnail

How Marketing SaaS Startups Disrupt Business Operations

Cross Cap

This is an excerpt from the Venturi-group podcast on Innovative Approach to Leadership and Management with Tom Magnifico – VP of Engineering and Professional Services, CrossCap. More and more millennials and young professionals turn to startups. To some of them being at a startup means having a pool in the middle of the office and other perks, to others – it’s the growth aspect, a way to jump-start their career and really expand the professional knowledge base.

article thumbnail

Building From Scratch – January 18 Update

Store Growers

January marked the fifth(!) month of operations for Apes in Space, the online store I started to sell space posters. During the last couple of months, it has slowly chugged along, making the odd sale here and there. There still is not enough consistent traffic hitting the site to make consistent sales. But in January I’ve started experimenting with a new marketing channels to hopefully counter that.

article thumbnail

Fashion Master to unveil large-scale rebrand to FM Retail

Retail Technology Review

EPOS and integrated IT provider, Fashion Master, is launching its transformation from Fashion Master to FM Retail at London's fashion trade event, Pure London, on the 11th – 13th February.

Fashion 37
article thumbnail

Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

article thumbnail

Avoid Inventory Imbalances by Leveraging Retail Predictive Analytics

Retalon

Business Intelligence (BI) and traditional forecasting methodology can provide visibility into a retailer’s past sales, promotions, stock levels, and more. Unfortunately, they do not eliminate the need to manually consolidate data in order to make intelligent decisions about the future. Last year’s data cannot accurately project what will happen moving forward, because of variances such as changing trends, new products, moving holidays and other differences from year to year which must be consid

article thumbnail

3 ways the Apple Volume Purchase Program (VPP) is valuable for businesses

Jamf on Retail

See how pairing VPP with a device management solution simplifies the process of software purchasing and distribution.

article thumbnail

New [Whitepaper]: Boost Margins with Price Optimization

Wiser

Pricing in retail is not one-and-done. It needs to change over time, as inventory ages and demand changes. In order to make that a reality, retailer leaders turn to price optimization. With the help of our partners at Forecast Horizon, we’ve written up a whitepaper titled, 5 Essential Facts to Boost Margins with Price Optimization. . Here is a summary of the tips you’ll find in the whitepaper: .

article thumbnail

New [eBook] Wiser’s Complete Guide to Omnichannel Merchandising

Wiser

Optimized merchandising online and in-store is key to retail success. While the functions of the two jobs can be different, some retailers are starting to bring them together to provide more consistency in their omnichannel offerings. . Here at Wiser, we’ve put together a complete guide to omnichannel merchandising. This eBook offers key merchandising strategies that brands and retailers need to implement to improve the way they compete. .

article thumbnail

Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

article thumbnail

[Total Retail] From Wannamaker to Walmart: The Evolution of Retail

Wiser

Modern retail as we know it had to start somewhere. From price tags, coupons and shopping carts, to customized in-store experiences, the “endless aisle” and zero-waste supply chains, the industry has evolved beyond our wildest imaginations. But how did we get from retail 1.0 to where we are today? Wiser’s VP of Customer Success, Kathleen Egan, shares her thoughts on the evolution of retail and where it’s headed.

article thumbnail

To Be Or Not To Be: A Tale of Price Parity

Wiser

This is a guest post by Carlton Dunn, Senior Account Executive at Wiser. First things first, what is price parity? Pricing parity is the practice of keeping your prices consistent across different distribution channels and/or in different marketplaces. For instance, maintaining the same price whether a customer orders a product online, or buys it in-store.

article thumbnail

H&M sees profits fall amid digitalisation struggle - direct comment from Couchbase

Retail Technology Review

In light of H&M seeing profits fall, Perry Krug, principal architect, Couchbase, comments: "H&M is quite right on the need to innovate, and to do so quickly – one of the factors that finally crippled Jaeger in 2017 was that its digital transformation was too little, and far too late.

34
article thumbnail

Avoid Inventory Imbalances by Leveraging Retail Predictive Analytics

Retalon

Business Intelligence (BI) and traditional forecasting methodology can provide visibility into a retailer’s past sales, promotions, stock levels, and more. Unfortunately, they do not eliminate the need to manually consolidate data in order to make intelligent decisions about the future. Last year’s data cannot accurately project what will happen moving forward, because of variances such as changing trends, new products, moving holidays and other differences from year to year which must be consid

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

Are UK shoppers falling out of love with the internet?

Retail Technology Review

Home delivery expert ParcelCompare says todays ONS retail sales figures for January show online growth slowing to 9.1% - down from 19.2% last January.

34
article thumbnail

Common mistakes retailers make on their e-commerce platforms

Retail Technology Review

By David Lindores, Technical Director, Eureka Solutions. The recent festive period saw shoppers spend huge amounts, with consumers already spending an average of ÂŁ220 each in online January sales alone.

article thumbnail

Some 73% of UK shoppers have experienced online packages that have gone missing

Retail Technology Review

A new report has found that UK shoppers also suffer disproportionately from late or failed deliveries, with 73% affected, compared with just 66% of shoppers from the US.

28
article thumbnail

Meet Our New CRO: An Interview With Mark Rudolph

Wiser

Back in December, we welcomed our CRO, Mark Rudolph. This veteran of enterprise SaaS sales, marketing, and operations brings over 20 years of experience and an innovative approach to sales. . I sat down with Mark to learn more about his background and what he brings to Wiser. . Angelica: Hi, Mark. I appreciate you taking the time to chat. Can you tell me a bit about your background?

article thumbnail

Exploring the Advantages and Hurdles of Direct Store Deliveries

Direct Store Delivery, or DSD, is a common practice among global suppliers and retailers – like PepsiCo, Frito Lay, CVS, and Dollar General – and its popularity is growing, with the global DSD market expected to reach $1.19 trillion by 2027. Download this eBook for exclusive insights into direct store deliveries, challenges, benefits, and future trends.

article thumbnail

How Crowdsourcing Makes In-Store Merchandising More Efficient

Wiser

Ever tried speed dating? The idea is to try and pre-qualify a potential date in as little time as possible, to determine if you’d like to pursue something with that person at a later point in time. While it may seem cold, the real premise of speed-dating stemmed from Yaacov Deyo’s idea that you could maximize the efficiency of dating by quickly qualifying or disqualifying a potential partner.