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Many brands are getting so caught up with trends like AI or the latest social media platform, they’re overlooking the importance of the customer experience, contends an expert in experiential retail. Speaking to Amie Larter for Inside Retail’s podcast series Retail Untangled, Michael Tutek founder and CEO at retail experience platform Preezie, says every engagement a customer has with a brand contributes to its overall reputation and impression.
Ghalia BOUSTANI. Senior retail consultant at Univers Retail | Published author | Visiting lecturer. Defining the brand story. Defining a brand story involves understanding the core elements that make your brand unique and compelling. A brand story is an ongoing narrative that evolves with your business and resonates with your audience. The more compelling and authentic the story is, the more it will connect with customers on a deeper level.
With limited financial resources, it’s essential for retailers to be strategic in how they set themselves up for success in this climate. Here's insight on how the retail team can do more with less.
Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.
Lidl GB has announced that it will be incorporating Prevented Ocean Plastic into its water bottles – becoming the first UK supermarket to make this change. Appearing in store throughout July, Lidl’s 1 litre San Celestino Italian Sparkling Mineral Water bottles will contain a minimum of 30% Prevented Ocean Plastic – plastic which would have otherwise ended up in the ocean.
A successful small business can be compared to a successful crew team. In this sport, eight athletes work together with the sole goal of going fast. Yet each seat is filled strategically with an athlete who can perform a specific task. Some are responsible for setting the pace of the boat while others are in charge of steering or creating traction in the water.
Learn the basics of a ship-from-store strategy, discover its six main benefits, and, if you’re a retailer considering your options, how to make an informed decision on whether ship from store suits your business.
Learn the basics of a ship-from-store strategy, discover its six main benefits, and, if you’re a retailer considering your options, how to make an informed decision on whether ship from store suits your business.
Following a career spanning public and foreign policy, as well as nuclear diplomacy, Katrina Van De Ven decided to focus on her other love: fashion. Over a 12 month period, Van De Van created what is now one of Australia’s most exciting plus-sized fashion offers: LükBook. Here, we spoke to Van De Ven about that journey, as well as challenges she’s overcome to get where she is today.
While the days of a makeover at a cosmetics counter in a department store aren’t over, as consumers are still loving the in-store experience, more and more beauty shoppers are embracing tech-driven options.
In Shein ’s ongoing efforts to stave off the threat of rival discount shopping app Temu (which overtook Shein as the No. 1 shopping app in America in April 2023), the company is expanding its product assortment beyond fashion and has signed agreements to sell products from brands including Skechers and Lansinoh. The product expansions will be enabled by Shein’s newly launched integrated marketplace , which opens the platform to third-party sellers.
AI agents already analyze trends, draft content, and trigger actions across leading commerce platforms. Yet most organizations still rely on workflows built for human‑only teams, losing speed, margin, and customer loyalty. Humans + Agents: Rethinking Enterprise Commerce in the Age of AI Collaboration shows how to close that gap. In one concise read you’ll see where agent gains surface first, how early adopters prove ROI, and which lean controls keep innovation moving without risking data or bran
UPS trucks do not have air conditioning and temperatures in the back of trucks can reach 140 degrees, according to the Teamsters. The union is calling on UPS to air-condition its fleet of trucks and to provide drivers with more water and ice.
It's time to dive into the world of data analytics and how it can supercharge brick-and-mortar stores. In this article, we're going to explore why data analytics is an absolute game-changer for physical retailers. While online stores have been riding the data wave for quite some time, it's high time we shed some light on how traditional stores can leverage data to their advantage.
Pangaia is expanding its footprint in Australia through an exclusive agreement with David Jones. The brand has launched in David Jones’ stores and online, with a colourway, Wollemi Pine Green, inspired by one of Australia’s rarest and oldest trees. The collection is exclusive to David Jones and includes the brand’s signature hoodie, sweatshirt, track pants and an organic cotton t-shirt.
The UK’s fourth Dyson Demo store opens at Bluewater Shopping Centre, Kent, making this the first store in the Greater London area. Since 2022, Dyson will have opened three new Demo Stores in the UK. Bluewater has been home to Dyson technology for seven years, previously being home to a successful Demo Zone which the new immersive store has replaced.
Category Management is a cornerstone of a successful retail strategy. While it promotes collaboration between manufacturers and retailers to optimize category performance, challenges persist in its effective implementation due to hurdles in communication and collaboration across teams and partners, and more. In this guide, we outline five essential strategies for success in 2025 that will touch on all the essential pieces of a successful strategy and implementation.
For businesses of all sizes, the ability to accurately track and manage pricing is essential for success. Excel spreadsheets have long been the go-to tool for this task, but as companies grow and their pricing needs become more complex, it can be difficult to keep up with changes in pricing using Excel alone. The fact is that this method can be time-consuming, and manual data entry creates more opportunities for errors.
French fashion brand Lacoste is expanding the utility of its UNDW3 NFT collection, first released in June 2022, to include a Web3-based loyalty program that will allow members to earn rewards and co-create, multiple sources report. Owners of one of the company’s 11,212 “Genesis Pass” UNDW3 (pronounced “underwater”) NFTs can now convert those digital tokens into an UNDW3 Card, and connect their wallets to a new dedicated site where they will gain access to “creative sessions, contests, vid
Research has identified that girls are dropping out of playing sports at “alarming rates” with many doing so when they reach the age of puberty. Nike has decided to launch a coach new girl program to promote more careers in this category.
Campaign corner Get a vasectomy. Ryan Reynolds and Jessie James Decker have joined forces once again to create a third version of "The Vasectomy" cocktail! To celebrate Father's Day this year, Aviation American Gin is reintroducing the popular drink, now known as the " Decker Edition ," with the assistance of the talented singer-songwriter. In a recently released video Jessie demonstrates the step-by-step process of concocting the beverage, originally crafted by Reynolds.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
In a significant move towards improved animal welfare, more than 200 brands have pledged their support to Humane Society International (HSI) Australia’s campaign to eliminate mulesing in the wool industry. The growing list of brands can be found in HSI’s Better Wool Guide for 2023. Mulesing is the controversial practice of removing strips of the skin of a lamb’s rear and is often done without pain relief.
SODA Studio has designed a new flagship store for Humble Crumble, a dessert company with a huge following online. Using colours and materials that reflect the ethos of the brand, the new home of crumble has been created to serve the rapidly growing fan base and provide an improved experience for the company’s social-media savvy clientele. Humble Crumble started operating in Spitalfields but moved around the market into increasingly larger plots as their popularity grew, which developed as more a
Promotions are a key component of any successful business strategy. Whether you’re launching a new product, trying to gain more customers, or simply looking to increase brand recognition and loyalty, effective promotions can help you reach your goals. But crafting an effective promotions strategy requires careful planning and execution. Every brand and retailer is coming out with new promotions all of the time.
In-store digital media startup Cooler Screens is suing Walgreens , previously one of the highest-profile adopters of its technology, which integrates smart screens onto cooler doors to power in-store advertising. Cooler Screens is seeking $200 million for breach of contract and is seeking to prevent the retailer from removing the screen technology from its stores.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The U.S. Agriculture Department has given the go-ahead to two companies – Good Meat and Upside Foods – to sell “cell-cultivated” chicken parts, which are grown inside labs, for human consumption. “I’m thrilled to share that cultivated meat will now be available for consumers in the U.S.,” said Uma Valeti, Upside Foods’s CEO.
Campaign scoop Press Play. Rockstar, the energy drink, plans to recruit several musicians as brand ambassadors in order to expand its customer base. The initial ambassador announced is Stormzy, a Mercury Prize-winning artist, who will be the main act at the digital concert experience on the brand's app. The concert experience, titled " Press Play ," organized by Rockstar, a brand owned by PepsiCo, will make its debut on Spotify and will be headlined by Stormzy.
Burger brand Grill’d has opened its first drive-thru location in Brisbane’s Mt Ommaney area, marking the brand’s 165th local location. Customers can get a Simon Says, Simply Grill’d, or Big Queenslander from their cars from today onwards. Grill’d says it plans to build a drive-thru network, offering Aussies quick convenience food on the go with healthy options.
Today, SKIMS has announced the opening of its first-ever European pop-up experience at the iconic Corner Shop at Selfridges London. The brand continues to create one of a kind, viral retail activations for its customers and the latest immersive pop-up experience brings SKIMS Swim to Europe for the first time, allowing visitors the chance to shop the best-selling collection exclusively at Selfridges just in time for summer.
When it comes to driving traffic and growing your online presence, businesses often ask: SEO or PPC—what’s the better choice? This guide breaks down the key differences between search engine optimization (SEO) and pay-per-click (PPC) advertising, highlighting their pros, cons, and best use cases. Whether you’re looking for long-term organic growth or immediate visibility through paid ads, we’ll help you determine which strategy—or combination of both—is right for your business.
Fenty Beauty ’s new Roblox activation will feature interactive scavenger hunts, mazes and other opportunities to learn about the inspirations for, and ingredients from, some of the company’s products. The event, called The Fenty Beauty + Skin Experience , launched on June 30 and will run through July 30, 2023. The metaverse experience will reportedly teach shoppers about popular products, including Fenty Skin Melt Awf Jelly Oil Makeup-Melting Cleanser, Fenty Eau de Parfum and Fenty Beauty Gloss
I don’t usually write stories in the first person, but I was inspired by Johnny Earle, Founder of Johnny Cupcakes — a “bakery” that doesn’t sell real food — to bend the rules of journalism just a bit. One of the big takeaways from his keynote at the 2023 Retail Innovation Conference & Expo in Chicago was about the importance of thinking outside the box as a way to stand out from the crowd: “Don’t just check boxes; create new boxes to check.
In our post-pandemic world, online shopping behavior is rapidly changing — and modern ecommerce businesses need to adapt to keep up. Today, we’re sharing five major emerging conversion optimization trends that your online business should incorporate to meet those changing behaviors, increase your online conversion rate and boost your overall revenue.
T&T Supermarkets , a Canadian grocery chain specializing in Asian products, will open its first U.S. store in the Seattle suburb of Bellevue, Wash. in summer 2024. Located in the Marketplace at Factoria, the 76,000-square-foot supermarket will be the largest Asian supermarket in the state and a flagship store for T&T, which is owned by Loblaw Companies Ltd.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
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