The Consumer Panel is Dead: How AI is Leading the Future of CPG
Retail TouchPoints
SEPTEMBER 30, 2021
COVID-19 fundamentally changed the way people shop and interact with brands. As the rise of ecommerce continues to accelerate, consumer behavior is changing at lightning speed. But without access to in-person consumer panels throughout the pandemic, many CPG brands struggled to keep a pulse on their customers’ preferences and demands around product taste, packaging, price and more.
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