Former Simply Fresh store switches to Spar following collapse of Sainsbury’s supply deal

The retailer, whose store is in Boreham, has made the switch just two months after Simply Fresh announced that its supply deal with Sainsbury’s was ending.

The arrangement of supplying Simply Fresh stores was terminated by Sainsbury’s because it has decided to shut its wholesale operation to simplify its business.

Odedra said: “I worked with Spar and A.F. Blakemore previously so I knew I could rely on their systems and processes.

“The switch over was quick and efficient with supply being switched on within a week.

“I am looking forward to working with the team at A.F. Blakemore again and together developing and growing my business.”

Stuart Ware, new business manager at Blakemore Trade Partners, said: “As an independent family business and one of the UK’s leading wholesale food suppliers, we understand the needs of other independent businesses.

“We are very happy to welcome Ajay and his team into Spar and we look forward to a long-lasting working relationship.”

More than 60 stores supplied by A.F. Blakemore have moved across to Spar this year and another 80 stores are due to join within the next six months.