The Counterintuitive Marketing Magic Behind True Classic’s DTC Success
Retail TouchPoints
NOVEMBER 21, 2022
Being a DTC brand is a bit of a slog lately — just ask Peloton , Wayfair or Allbirds. But as these brands and many others look to new channels, such as stores and wholesale, to combat flagging sales and elusive profitability, True Classic is doubling down on digital. . Founded in Los Angeles in 2019, the brand started out with the ambitious goal of disrupting the T-shirt category — a saturated, highly commoditized space.
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