Mon.Nov 21, 2022

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The Counterintuitive Marketing Magic Behind True Classic’s DTC Success

Retail TouchPoints

Being a DTC brand is a bit of a slog lately — just ask Peloton , Wayfair or Allbirds. But as these brands and many others look to new channels, such as stores and wholesale, to combat flagging sales and elusive profitability, True Classic is doubling down on digital. . Founded in Los Angeles in 2019, the brand started out with the ambitious goal of disrupting the T-shirt category — a saturated, highly commoditized space.

Marketing 317
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How Hong Kong gourmet food start-up Le Dessert is tapping into tech to grow

Inside Retail

Established in Hong Kong in 2018 by Paris-born Julien De Preaumont, Le Dessert has quickly gained a reputation for its signature Pavlovas and Charlotte layer cake creations, as well as creative jar desserts and cookies. With pop-ups in prestigious malls, including Landmark and Pacific Place, and collaborations with luxury brands such as Burberry, Chanel and Cartier, Le Dessert has carved out a space for itself in Hong Kong’s competitive gourmet marketplace.

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Business Success Begins with Employee Training and Empowerment

Retail TouchPoints

Customer experience in retail is more important than ever before, but businesses are struggling to meet the expectations of the modern consumer. Numerous socioeconomic and macroeconomic factors have created a perfect storm of challenges that has business leaders feeling the heat. Issues such as inflation and the ongoing supply chain crisis don’t seem to be going away, so businesses only have so much control over material and product shortages.

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Opinion: Why foresight is the future of marketing strategy

Inside Retail

Questions and anxiety levels are being raised across the world as we adjust to our present reality. The currents of change can feel swift and frightening as we stumble from the pandemic to changing ways of working and other global crises. We’ve moved on from talking about unprecedented change, resilience, and the new normal. We now discuss uncertainty and tolerance in serious tones.

Marketing 245
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A Roadmap For Modernization: How To Break Free From Your Monolith Before July 31, 2026

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

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Bloomingdale’s Features Chanel, Ralph Lauren in Multi-Brand Virtual Holiday Store

Retail TouchPoints

Bloomingdale’s has launched a multi-brand virtual shopping experience for the holidays with dedicated spaces featuring Chanel , Ralph Lauren and Nespresso. Developed by Emperia , the virtual store is available via the Bloomingdale’s website on desktop and mobile. Ralph Lauren “floor” in the Bloomingdale’s virtual store. Chanel, Ralph Lauren and Nespresso each have their own dedicated “floor” in the virtual store that users can transition between by using the virtual elevator.

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Why industry experts think “Christmas is going to be good for food retail”

Inside Retail

After several years of impacted Christmas holiday periods, retailers are now gearing up for the first peak period in some time when consumers won’t be in lockdown or self-isolating due to Covid-19. This change, while important for the retail industry overall, is incredibly important for the grocery sector, which benefits most from the Christmas tradition of getting together with family and friends for long breakfasts that turn into lunch, and then turn into dinner.

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Watchfinder & Co to open a boutique in Bicester Village

Retail Focus

Watchfinder’s arrival in Bicester Village will provide watch lovers with immediate access to over 150 highly sought after and otherwise unobtainable luxury timepieces including Rolex, Patek Philippe, Cartier, Audemars Piguet, IWC and Jaeger-LeCoultre to name but a few – all of which have been meticulously inspected, authenticated and prepared by Watchfinder’s team of expert watchmakers in Europe’s largest accredited and independent service centre.

Boutique 147
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TechCrunch: Gopuff Adds New Services Including Gifting and In-store Pickup

Retail TouchPoints

Delivery startup Gopuff has updated its services to make ordering easier with a new version of its app that was introduced Nov. 19. Ahead of the Thanksgiving holiday, the company has introduced a gifting option that allows shoppers to send items to recipients who are Gopuff users, or even those who are not on the app, according to TechCrunch. Gift-givers are prompted to enter a recipient’s address information and add a message.

Location 278
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The Ins and Outs of Market Research

Wiser

It’s no secret that introducing a new product to the market can be extremely difficult. Coming up with the product idea feels like the first big hurdle, but the true challenge comes from a different step—doing your homework. It’s important that you gain a deep understanding of your customer base. Who are they? Are they happy with your products?

Marketing 147
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How Youtime, Endota and JSHealth are shaking up the wellness sector

Inside Retail

The wellness industry is booming and the pandemic only served to speed up its growth. Here, the leaders of three successful brands discuss how they thrive in their niche of the market. Steve Terry, founder of Youtime. Inside Retail : How would you describe Youtime? Steve Terry: We see Youtime as a service. We like to consider ourselves your concierge in the wellbeing space.

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Humans + Agents = Rethinking Enterprise Commerce with AI

AI agents already analyze trends, draft content, and trigger actions across leading commerce platforms. Yet most organizations still rely on workflows built for human‑only teams, losing speed, margin, and customer loyalty. Humans + Agents: Rethinking Enterprise Commerce in the Age of AI Collaboration shows how to close that gap. In one concise read you’ll see where agent gains surface first, how early adopters prove ROI, and which lean controls keep innovation moving without risking data or bran

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Walmart making drone deliveries in 30 minutes

Retail Wire

Walmart is testing drones to deliver goods from a preset menu of items in as few as 30 minutes. The retailer’s pilot program is currently being conducted in six states — Arizona, Arkansas, Florida, Texas, Utah, and Virginia — with market coverage of four million households.

Marketing 130
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Opinion: It’s time to make stores inclusive for neurodiverse customers

Inside Retail

Shopping can be an anxiety-inducing experience for the one in five Australians who live with a disability. For those with non-visible conditions such as cognitive differences and sensory sensitivities, the customer experience is at best, hit and miss. Neurodiversity (neurological-diversity) is the term coined by Australian sociologist Judy Singer in the late 1990s and refers to natural variations in the brain that manifest in sensory sensitivities, learning and communication styles that are diff

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Americans to cut back on Christmas shopping and charitable giving

Retail Wire

Inflation is weighing heavily on the minds of many Americans with consumer sentiment now about the same as it was during the Great Recession. Forty-one percent of Americans say they are having difficulty keeping up with essential expenses, up from 29 percent last year, according to the Census Bureau.

Shopping 130
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Blooms The Chemist opens three new stores in Greater Sydney

Inside Retail

Blooms The Chemist is expanding its network with three additional stores in the Sydney neighbourhoods of Crow’s Nest, Gladesville, and Penrith. Blooms The Chemist is a network of more than 115 pharmacies in NSW, Queensland, Victoria, SA, NT, and WA that provide expert advice and professional service to local communities. The company entered the Northern Territory in June, opening four outlets in Darwin.

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5 Tips for a Winning Category Management Strategy in 2025

Category Management is a cornerstone of a successful retail strategy. While it promotes collaboration between manufacturers and retailers to optimize category performance, challenges persist in its effective implementation due to hurdles in communication and collaboration across teams and partners, and more. In this guide, we outline five essential strategies for success in 2025 that will touch on all the essential pieces of a successful strategy and implementation.

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Nation’s largest railroad union rejects labor deal

Retail Wire

Members of the nation’s largest railroad union rejected a tentative labor deal with freight railroads, raising concerns about supply chain disruptions. Around 51 percent of SMART Transportation Division members voted against ratifying the pact. “SMART-TD members with their votes have spoken, it’s now back to the bargaining table for our operating craft members,” the SMART-TD president, Jeremy Ferguson, said in a statement.

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How Youtime, Endota and JSHealth are shaking up the wellness sector

Inside Retail

The wellness industry is booming and the pandemic only served to speed up its growth. Here, the leaders of three successful brands discuss how they thrive in their niche of the market. Steve Terry, founder of Youtime. Inside Retail : How would you describe Youtime? Steve Terry: We see Youtime as a service. We like to consider ourselves your concierge in the wellbeing space.

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Luxury retailers power through despite strong dollar, shaky economy

Retail Dive

Wealthy consumers are shrugging off inflation and buying high-end goods at higher prices, but that could soften soon.

Consumer 126
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Class Action Lawsuits Continue Targeting Companies For Tracking Users’ Website Activity

Hunton Andrews Kurth

Plaintiff’s firms continue to file variations of state law wiretapping lawsuits over “session replay” software and “live chat” or “chatbot” applications in various jurisdictions. These filings typically allege that companies use such software tools to record users’ interactions with a website without first obtaining users’ consent, thereby violating the wiretapping, eavesdropping, or interception provisions of various state laws.

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Cut Costs & Complexity: Smarter Fulfillment for Home, Furniture & DIY Brands

Late deliveries. Split shipments. Spiraling freight costs. For home, furniture, and DIY brands, fulfillment has never been more complex—or more critical. This report outlines how a smarter, AI-ready order management system (OMS) helps you reduce shipping costs, streamline project-based fulfillment, and ensure accurate inventory across every channel.

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Nike pursues ‘next stage’ of expansion with first Rise concept in North America

Retail Dive

Nike Aventura in Miami mimics the tech features at the company’s other locations and marks yet another investment in data-driven stores.

Location 121
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Unlicensed pot shops open in New York State

Retail Wire

New York’s Cannabis Control Board has been slow to approve licenses for companies looking to open recreational marijuana shops. Unauthorized shops have been popping up around the state in the meantime and owners are threatening to sue if the state attempts to shut them down.

Shopping 100
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Bloomingdale’s debuts virtual department store for the holidays

Retail Dive

A multi-branded space features shopping experiences from Ralph Lauren, Nespresso and Chanel.

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Lab-grown meat touted as a climate change fighting protein source

Retail Wire

Meat served at the Four Seasons resort at COP27 was not raised on a farm or a ranch. It came from a test tube, a method advocates are promoting as a way to meet the world’s protein needs while fighting climate change.

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What Your Financial Statements Are Telling You—And How to Listen!

Speaker: David Worrell, CFO, Author & Speaker

Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.

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Deloitte: Shoppers to spend an average of $500 during Black Friday week

Retail Dive

Families of all income levels are planning to increase their spending during the holiday, as well as their reliance on credit cards.

Planning 110
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Employers plan to hand out raises for 2023

Retail Wire

Employers are planning to raise workers’ wages by an average of 4.6 percent next year, according to a survey by Willis Towers Watson. The raises would be the highest annual bump in 15 years, although they would still trail the rate of inflation, which is above seven percent.

Planning 100
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Returns are no longer just a cost of doing business

Retail Dive

A comprehensive returns strategy can enhance shopper engagement while minimizing the impact on the bottom line.

Returns 105
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Brands set minimum ad prices to discourage discounting

Retail Wire

Brands are setting minimum prices to limit retailer discounting and protect margins on their products. Minimum price programs set the lowest price that retailers can advertise a brand’s products for sale.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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What Is a Master Franchise?

Small Biz Trends

A Master Franchise happens when an investor goes all in. These franchisees pay big money to develop business opportunities in a specific territory. They recruit new franchisees, train them and offer support. Master franchise opportunities cover a number of new businesses over a specific period. Here’s some more good information on this franchising opportunity.

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Shoppers head to GoodWill site looking for luxury treasures

Retail Wire

Matthew Kaness, CEO of GoodwillFinds.com, says that shoppers are going to the site to buy luxury goods, including art and collectibles, designer handbags and vintage sneakers. An authenticated Picasso signed print recently sold on the site for $2,500.

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How to Write a Simple Small Business Plan

Independent Retailer

To successfully launch any small business off the ground, you need a business plan. Even if it is just a simple sheet of paper, it is important for entrepreneurs to do their homework and understand where they are in the market, where they are going, and think strategically about the goals they want to set for their company. . “A well-written business plan can mean the difference between success and failure — not only when it comes to securing capital, but also as it relates to actually running y

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Goat to offer rare items, exclusive sneakers during Black Friday event

Retail Dive

The marketplace wants to create an immersive online shopping experience during its annual holiday event.

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SEO vs. PPC: Which Strategy Is Best for Your Business?

When it comes to driving traffic and growing your online presence, businesses often ask: SEO or PPC—what’s the better choice? This guide breaks down the key differences between search engine optimization (SEO) and pay-per-click (PPC) advertising, highlighting their pros, cons, and best use cases. Whether you’re looking for long-term organic growth or immediate visibility through paid ads, we’ll help you determine which strategy—or combination of both—is right for your business.