Fri.Jul 28, 2023

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Guest Post: What Is Social Proof and Why Is It Important in Boosting Customer Trust

Hyken

This week, we feature an article by Jessica Collier , VP of Growth Marketing at Assembly Software. She shares what social proof is and how it nurtures credibility, builds trust, and increases profitability. Social proof is a psychological phenomenon marketing teams can use to nurture brand credibility and trust. It is founded on a simple idea: when we are unsure what to do in a given situation, we look for clues in other people’s choices and—in many cases—will copy them.

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Tractor Supply Increases Long-Term Growth Target to 3,000 Stores

Retail TouchPoints

Rural lifestyle retailer Tractor Supply is revving up its growth plans with a new long-term target of eventually operating 3,000 stores in the U.S. — 200 more stores than previous targets. The retailer currently has 2,200 locations and will open approximately 70 new stores this year, said John Ordus, Tractor Supply’s EVP and Chief Stores Officer on the company’s Q2 earnings call.

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Everyone’s Talking About the ‘Barbie’ Movie – But the Doll’s Sales Are Actually Falling

Retail Wire

Despite the massive success of Greta Gerwig’s “Barbie” movie, sales of Barbie dolls and related merchandise have been falling for parent company Mattel in the first half of 2023. The Barbie brand saw a 23% decline in global gross billings during this period, although there was a slight improvement in sales leading up to the.

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Safeway and Albertsons Uncork DTC Curated Wine Sales in California

Retail TouchPoints

Safeway and Albertsons have launched Vine & Cellar , a curated collection of wines available for sale online with direct shipping to customers in California. The selection includes wines priced from $10 per bottle to more than $1,000 , with plans to expand the assortment even further. All wines offered by Vine & Cellar are individually selected by Curtis Mann, Master of Wine and VP of Alcohol for Albertsons, along with his expert buying team.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Shark Tank’s Kevin O’Leary Bullish on TikTok’s Livestreaming Prospects

Retail Wire

Shark Tank investor Kevin O’Leary expresses optimism about TikTok’s livestreaming capabilities, which have sent a “shockwave through the Shark Tank community.” O’Leary highlights TikTok’s engagement algorithm as a key driver of its success, allowing the platform to understand users’ preferences and show them relevant content at the right time.

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WooCommerce Merchants to Beta Test TikTok Shop in the U.S.

Retail TouchPoints

Merchants on the WooCommerce platform will be among the first to integrate directly with TikTok ’s new Shop feature, which allows brands to sell directly on the social media platform. The integration is an expansion of an ongoing partnership between WooCommerce and TikTok that also includes a number of advertising integrations. Now, through the beta program, WooCommerce merchants can bring their entire inventory to TikTok Shop.

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Walmart, PepsiCo Commit $120M to Support Regenerative Farming

Retail TouchPoints

Two of the world’s largest companies, Walmart and PepsiCo , are teaming up to support regenerative agriculture practices on more than 2 million acres of farmland in the U.S. and Canada. Using $120 million of investments, the seven -year collaboration aims to cut 4 million metric tons of greenhouse gas emissions by 2030, roughly equivalent to the electricity needed to power nearly 800,000 homes for one year.

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Your Snacks Are Getting More Expensive. Blame These Big Food Companies, Not Inflation.

Retail Wire

Despite food inflation supposedly slowing down, major food companies like Nestlé, Coca-Cola, and PepsiCo have continued to raise prices significantly, outpacing the overall food inflation rate.

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Accenture: Rise of the ‘Resilient Consumer’ Requires More Nuanced Retail Strategies

Retail TouchPoints

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. As a result, consumer behaviors are becoming more complex. For example, a shopper may visit a grocery store to get core staples and still visit the farmers market every week to get high-quality produce that also supports local farms.

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IKEA Left Russia — But Yet Another Copycat Has Popped up in Its Place. The Real Store Says It Could Take Action.

Retail Wire

Despite IKEA’s exit from Russia, copycat stores like “Good Luck” are popping up, imitating the Swedish furniture retailer. The real IKEA has taken notice and stated that it may take action to protect its trademark. However, the growing list of copycat stores mimicking popular western chains in Russia continues to expand, as these retailers left.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Switch Signals: How to Use Ecommerce Platforms to More Effectively Meet Business Goals

Retail TouchPoints

Digital advertising is designed around ecommerce; all ad platforms are built ‘ecom first.’ But few are going beyond the standard ROAS target and unlocking the full potential by using first-party data to train algorithms to ‘know’ what success looks like. Let’s start by looking at why this is important. Algorithms are Dumb Today’s media buying is powered by AI-powered algorithms that decide everything; bids, audiences, even creatives.

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U.S. Fast-Food Chains Report Fatter Margins as Cheese, Chicken, Avocado Costs Fall

Retail Wire

Major U.S. fast-food chains, including McDonald’s, Domino’s, and Chipotle, are reporting improved profit margins in the second quarter due to lower ingredient costs, particularly for chicken, cheese, and avocado. The easing of wholesale prices has allowed these chains to benefit from cost reductions after having to raise menu prices during a period of intense inflation.

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Tanger Adds Paid Tiers to Loyalty Program, Enhances Personalization Capabilities

Retail TouchPoints

Tanger Outlets has revamped its TangerClub loyalty program into a three -tier subscription program and is leveraging the Coniq platform that powers it to support retail partners with more access to customer preferences, patterns and spend. Additionally, the open-air shopping center company has debuted a new mobile app, designed to help shoppers easily find and use digital offers tailored to their interests and contextual to their Tanger location.

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Starbucks Beats Trade-Secret Lawsuit Over ‘S’mores Frappuccino’ Lip Gloss

Retail Wire

Starbucks successfully fends off a trade-secret lawsuit brought by Balmuccino LLC, a company claiming that the coffee chain stole its trade secrets to create the “S’mores Frappuccino” lip gloss. U.S. District Judge John Chun in Seattle dismissed the case, ruling that Balmuccino waited too long to bring the lawsuit, marking the second time the case.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Fanatics’ Live Commerce App Debuts with Big-Name Partners Including MLB and Gary Vee

Retail TouchPoints

Fanatics has launched its new livestream commerce business, Fanatics Live , which had first been announced in February 2023 when former Google and Snap executive Nick Bell was brought in to run the new division. Fanatics Live aims to create a space where sellers and fans can “unite their passions and interests” and transact on collectible items in one place.

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A Technical Look at IPSEC VPN Tunnel Creation

Cisco Retail

Hello everyone, and welcome back to my little corner of the Internet. I always take inspiration from what I’m currently working on in my day job when putting together an idea for a post and/or video.

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John Lewis unveils top 10 toys for Christmas, chosen by children

Retail Gazette

John Lewis has revealed its top ten toys for Christmas 2023, chosen by a panel of children. Four kids aged between five and ten tested a collection of hundreds of toys, following months of sourcing and testing. The children were asked to choose their favourite toys from the selection after hours of play time, narrowing the products down to their top ten. 90s classics proved popular with the testers, with the Furby and Barbie car gaining spots on the list.

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People Behind Purpose at Cisco: During World Day Against Trafficking in Persons, everyone can be an advocate

Cisco Retail

This blog is part of our People Behind Purpose at Cisco series that focuses on employees driving Cisco’s purpose to Power an Inclusive Future for All.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Card Factory opens first Middle East store as it ramps up expansion drive

Retail Gazette

Card Factory has opened its first store in the Middle East as it continues its expansion into new territories. The new shop, located in the Bawabat Al Sharq Mall in Abu Dhabi, is part of the retailer’s franchise agreement with Liwa. The greetings card specialist announced the deal back in May which will see Liwa open around 36 stores with Card Factory’s fascia across the Middle East, including Qatar, Kuwait, Saudi Arabia, Bahrain and Oman.

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Eat Meati expands footprint with Whole Foods launch

Retail Dive

The mushroom root-based meat alternative continues to scale its fully vertically integrated manufacturing capabilities to support its rapid growth in both retail and food service locations.

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Aldi ditches ‘Use by’ dates on fresh milk

Retail Gazette

Aldi is to remove the ‘Use By’ dates from its fresh milk line in a bid to reduce food waste. The German grocer will instead introduce ‘Best Before’ dates on the packaging across its stores in England and Wales. The change will be rolled out by the end of the year and forms part of the supermarket’s goal to halve its food waste by 2030. According to waste reduction charity WRAP, nearly 300,000 tonnes of milk is wasted by UK households each year due to it not being consumed by the Use By date.

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Flexible Fulfillment Strategy: How Retailers Can Leverage Their OMS System to Delight Customers and Streamline Operations

RIS News

As e-commerce expands, retailers are contending with converging pressures: heightened customer expectations, increased competition, and emerging fulfillment and logistical innovations.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Partnering for Success in the Age of the Partner

Cisco Retail

The Age of the Partner is here, and partners have played a central role in delivering value to our customers for over 25 years.

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Adidas to release more Yeezy inventory in August, including through wholesale partners

Retail Dive

The decision comes just a few days after the athletics retailer raised its guidance, citing the “positive impact” of the first Yeezy sale.

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Nominations are Open for the 2023 Influentials!

RIS News

RIS News is currently accepting nominations for its “Influentials: Top 10 Movers and Shakers in Retail” feature.

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Retail rents rise in Q2 as availability tightens: CBRE

Retail Dive

As more retailers move to strip centers, space is opening up at malls, according to a report from the retail real estate investment firm.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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The Role of POS Hardware in Compliant Cannabis Retailing

Star Miconics

Balancing compliance and efficient operations in the rapidly evolving cannabis retail landscape can feel akin to walking a tightrope. The secret to mastering this balance? A robust Point-of-Sale (POS) system. With the proper POS hardware, you can effortlessly navigate regulatory requirements and keep your customers happy. This article is your roadmap to understanding how POS hardware plays a pivotal role in running a compliant and successful cannabis dispensary.

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Hairstory fills out its C-suite

Retail Dive

Over the past several months, the DTC hair care brand has named a new CEO, chief marketing officer, vice president of sales and design director.

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SRS Arranges Sale of 81,071-Square-Foot Shopping Center in Leesburg, Florida

Shopping Center

Leesburg, Fla. — SRS Real Estate Partners has brokered the $7.5 million sale of Leesburg Marketplace, an 81,071-square-foot shopping center located in Leesburg. The property was 90 percent leased at the… The post SRS Arranges Sale of 81,071-Square-Foot Shopping Center in Leesburg, Florida appeared first on Shopping Center Business.

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The Weekly Closeout: REI expands travel offerings and Amazon, iRobot modify merger price

Retail Dive

The outdoors retailer is expanding rentals, day tours and multiday adventures, while the e-commerce giant and iRobot amended the terms of their agreement.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio