Toys ‘R’ Us Continues Revival with Mexico Launch
Retail TouchPoints
APRIL 26, 2023
Toys ‘R’ Us parent company WHP Global has entered a partnership with omnichannel retailer El Puerto de Liverpool to launch the toy brand in Mexico for the first time. Initial plans include a combination of multiple flagship stores and a dedicated ecommerce site to fuel the iconic toy retailer’s global expansion. “We are very proud of partnering with WHP Global to bring the iconic Toys ‘R’ Us brand to Mexico,” said Charles Johnson, General Manager of Liverpool International and Boutiques at
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