Fri.Jun 16, 2023

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Shein Takes Aim at Temu with Category Expansion, Brand Partnerships

Retail TouchPoints

In Shein ’s ongoing efforts to stave off the threat of rival discount shopping app Temu (which overtook Shein as the No. 1 shopping app in America in April 2023), the company is expanding its product assortment beyond fashion and has signed agreements to sell products from brands including Skechers and Lansinoh. The product expansions will be enabled by Shein’s newly launched integrated marketplace , which opens the platform to third-party sellers.

ATS 322
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Crafting luxury brand narratives through popup stores

Retail Focus

Ghalia BOUSTANI. Senior retail consultant at Univers Retail | Published author | Visiting lecturer. Defining the brand story. Defining a brand story involves understanding the core elements that make your brand unique and compelling. A brand story is an ongoing narrative that evolves with your business and resonates with your audience. The more compelling and authentic the story is, the more it will connect with customers on a deeper level.

Fashion 264
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Unlocking Success in Search: The Importance of Holistic Search Intelligence

Retail TouchPoints

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). Traditional search marketing tools and reports are often insufficient, and marketers require an innovative solution that addresses gaps in existing search marketing tools to enhance brands’ visibility on the Google SERP and maximize ROAS.

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Footwear brand Rockport is back under bankruptcy protection

Inside Retail

US footwear brand and manufacturer Rockport Group has filed for bankruptcy under Chapter 11 in the District of Delaware, for the second time in five years. The company said it will operate business as usual as it enters a voluntary restructuring process and has entered into negotiations with a potential purchaser. Meanwhile, Gregg Ribatt has resigned from his role as CEO of the company.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Google Harnesses Generative AI for Virtual Apparel Try-On, Information ‘Snapshots’

Retail TouchPoints

Google is enhancing its use of generative AI through additions to its Shopping and Search features designed to help shoppers find items that fit their needs. The new options range from virtual try-ons to curated review snapshots to make it easier to find the perfect product. Google’s shopping capabilities will be enhanced with the edition of a virtual try-on tool that uses generative AI to show shoppers what a top would look like on a diverse set of real models with an emphasis on accurately ref

Apparel 260
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Retailers may take a hit as Americans resume paying their student loans

Retail Wire

The federal government’s decision to end its pause on student loan payments will mean that dollars now flowing to retailers and other businesses will be used for paying down their debts. Around 26.6 million people were not paying their loans back in the first quarter of 2023, according to the National Student Loan Data System.

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Andy Dunn returns to Bonobos

Retail Wire

Andy Dunn, co-founder of Bonobos, is rejoining the business as a brand advisor after the company was sold to WHP Global earlier this year. WHP CEO Yehuda Shmidman said of bringing Mr.

Returns 148
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GNC Targeting Unlikely Segment with its Newest Product Offering — Gamers

Retail TouchPoints

Long a go-to for fitness and nutrition nuts, GNC is going after a new segment of consumers — gamers — as part of its ongoing mission to help “every competitor fuel their skills and achieve their goals.” GNC will now carry CTRL ’s line of food supplement products aimed at helping gamers — not typically known to be the most physically active cohort — embrace healthier dietary habits.

Consumer 249
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Gen Z for change thinks differently about work

Retail Wire

Gen Z-ers bring a different mindset and vocabulary to the workplace, leading many companies to reevaluate their approach to labor.

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Walmart opens high-tech fulfillment center in Indiana

Retail Dive

The facility is the company’s largest to date and will move the retailer closer to its goal of offering two-day delivery to 95% of the U.S. population.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Rivian News: Don’t call Rivian’s “Spaces” a car dealership

Retail Wire

Rivian news doesn’t call its first location in New York City’s Meatpacking District a car dealership and there is very little room dedicated to displaying its electric vehicles. Its “Spaces” instead seek to create a place where people can interact with one another in a lounge with vintage furniture.

Location 114
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E-Commerce SMBs Go Global

LS Retail

©iStock/CherriesJD Just by clicking buttons, thousands of small businesses are daring to go global with their wares through e-commerce and this has all been brought on by the pandemic. According to the ‘Amazon Seller Report 2022’ by Payoneer a FinTech company and SellerApp, the year 2022, approximately 63% of small and medium-sized businesses (SMBs) are present on global marketplaces, contributing to nearly 60% of their overall retail sales.

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Amazon reinstates employee and union organizer after firing her

Retail Wire

Jennifer Bates, an employee and union organizer at an Amazon.com warehouse in Bessemer, AL, has been reinstated to her job after she appealed her firing. Amazon reversed its decision after determining that although Ms.

Returns 114
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Andy Dunn back at Bonobos in advisory role

Retail Dive

Walmart, which had hired Dunn to oversee its digital brands after it acquired the DTC menswear label in 2017, unloaded it in April for $75 million.

ATS 118
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Walmart’s raised fashion profile poses a threat to specialty apparel shops

Retail Wire

Walmart has launched clothing lines with celebrity partners like Drew Barrymore and Sofia Vergara. It has also added popular brands such as Chaps, Justice and Reebok to its fashion mix to appeal to the 80 percent of its customers who shopped elsewhere for more expensive clothing.

Apparel 100
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A Commitment to Sustainability: Cisco and Logicalis Leading the Charge Together

Cisco Retail

Cisco and Logicalis have partnered for over two decades, consistently delivering value to our mutual customers through a focus on innovation and service, combining Cisco world-class hardware and… Read more on Cisco Blogs

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Don’t call Rivian’s “Spaces” a car dealership

Retail Wire

Rivian doesn’t call its first location in New York City’s Meatpacking District a car dealership and there is very little room dedicated to displaying its electric vehicles. Its “Spaces” instead seek to create a place where people can interact with one another in a lounge with vintage furniture.

Location 100
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Forever Free: Reflections on the significance of Juneteenth and the power of proclamation

Cisco Retail

As we reflect on the significance of the Juneteenth holiday in the United States, I am reminded of the time that I was honored to hold one of the last few remaining copies of the Emancipation… Read more on Cisco Blogs

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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The North Face stands for inclusivity in the face of boycott calls

Retail Wire

A predictable social media backlash from anti-LGBTQ individuals and groups followed The North Face’s announcement that it was working with drag performer Pattie Gonia for its second annual Summer of Pride tour. Calls for boycotts against the brand did not stop it from going forward.

Outdoor 100
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REI to open Re/Supply resale store in Oregon

Retail Dive

REI members will be able to shop for used gear as part of the retailer’s goals to keep outdoor products in circulation.

Outdoor 115
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Walmart’s raised fashion profile poses a threat to specialty apparel shops

Retail Wire

Walmart has launched clothing lines with celebrity partners like Drew Barrymore and Sofia Vergara. It has also added popular brands such as Chaps, Justice and Reebok to its fashion mix to appeal to the 80 percent of its customers who shopped elsewhere for more expensive clothing.

Apparel 100
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Saks Off 5th names chiefs for marketing, merchandising

Retail Dive

Mara Sirhal joins from Bed Bath & Beyond as chief merchant and brand president, while Sara Griffin will become chief marketing and analytics officer.

Marketing 111
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Chinese companies move HQs to deflect anti-China sentiment

Retail Wire

Companies are leaving China and relocating their headquarters elsewhere to try and avoid a potential backlash from the U.S. and other countries concerned about the policies of the Chinese Communist Party. Shein moved its headquarters to Singapore and began setting up operations in Ireland and the U.S.

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The Weekly Closeout: Puma’s CEO overhauls marketing, Fanatics acquires Fexpro

Retail Dive

The athletics retailer underwent a reorg in its marketing division, while Fanatics bought the Latin America-based sports wholesaler.

Marketing 109
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Gen Z thinks differently about work

Retail Wire

Gen Z-ers bring a different mindset and vocabulary to the workplace, leading many companies to reevaluate their approach to labor.

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Tentree opens first store

Retail Dive

The sustainability-focused apparel brand opened the 1,208-square-foot space in Washington, D.C.’s Shaw neighborhood.

Apparel 98
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Why Multi-Location Retail Success Depends on Brand Intelligence

RIS News

Retail brands that juggle anywhere from tens to hundreds to thousands of brick-and-mortar stores will run into a unique challenge when it comes to creating a strong online presence and connecting personally with their customers.

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Hoka’s new high-flying ads look to build on $1B sales momentum

Retail Dive

Made with Anomaly, the sportswear shoe brand’s largest global campaign to date plays on a bird-flocking behavior called murmuration.

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WHSmith brings new focus to staff wellbeing as part of Retail Trust partnership

A1 Retail

WHSmith, a global travel retailer, is introducing new measures to support its employees’ health and happiness after teaming up with retail industry charity the Retail Trust to help boost staff wellbeing. The retailer’s 12,000 plus colleagues and their families now have access to a range of personalised resources including the Retail Trust’s wellbeing helpline, counselling and cognitive behavioural therapy, and mental health support.

Finance 64
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Universal Standard launches into swimwear

Retail Dive

The inclusive DTC apparel brand has introduced a line featuring eight pieces in sizes 00 to 40.

Apparel 114
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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio