TikTok and the ‘Social Commerce’ Question
Retail TouchPoints
MARCH 31, 2025
TikTok showed up in force at Shoptalk last week, and the company was on a mission, although not the one that might have been expected namely, to convince people that it has a future in the U.S. Quick side note on that hairy topic: TikTok is presenting the resolution of the years-long battle over its presence and influence in the U.S. as a foregone conclusion (that is, that its here stay).
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