Retailers, Are You Ready to Maximize Your Retail Media Revenue?
Retail TouchPoints
MAY 19, 2022
With heady revenue predictions for retail media north of $100 billion and with equally impressive growth rates, it’s not surprising to see a surge of retailers opening advertising shops in attempts to capture share. But we’re still in the early days of retail media, with the large and capable players (Walmart, Amazon, Kroger and Instacart) scooping up the lion’s share of brands’ investments.
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