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The PepsiCo portfolio has evolved to include some of the most recognized, even beloved, food and beverage brands in the world. From the cola brand in its name to Lay’s , Cheetos and even Quaker , these brands have not only quenched our thirst and satiated our appetites; they have helped define our culture. The innate connections we have with food and beverage brands, especially those we have grown up with, create a built-in opportunity for companies like PepsiCo to drive customer retention and l
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Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
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True Classic ’s use of the ParcelLab post-purchase experience and returns management solution has helped the T-shirt and activewear brand boost its email click-through rate (CTR) and open rate by 1.87% and 6.55% respectively compared to the brand’s previous provider. Additionally, True Classic has seen a 22.47% increase in order rates and a 34.78% increase in per-email revenue.
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Online pet care marketplace Rover Group has been acquired by private equity funds managed by Blackstone in an all-cash transaction valued at approximately $2.3 billion. Rover was created to provide an alternative to relying on friends, family, neighbors and/or boarding facilities for pet care. Over the years, offerings on Rover have grown to include five core services addressing both daytime and overnight needs.
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Pharrell Williams took to Hong Kong for his second Louis Vuitton runway outing, showcasing the label’s latest menswear designs on a runway overlooking the city’s harbour at night. The event drew crowds to the Victoria Dockside, a waterfront promenade lining a sprawling complex of shopping malls, exhibit halls and hotels built by Adrian Cheng, the scion of one of Hong Kong’s top property developers.
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Across the United States, local communities, transportation departments, and transit, port, and turnpike authorities are seeking new and better ways to deliver on their mission-critical objectives to… Read more on Cisco Blogs
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