It’s a Barbie world: 13 of the best brand collaborations
Retail Gazette
JULY 21, 2023
In case you missed it, we’ve been living in a Barbie world for a while now. Barbie owner Mattel has ensured that everyone’s world has turned pink by the time the highly anticipated movie starring Margot Robbie and Ryan Gosling finally hits the big screen. The group has forged more than 100 partnerships with everyone from big brands including Zara and Primark to even the unlikeliest of names, such as Burger King and Uno.
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